June 14th, 2011
09:49 AM ET
Jessica Simpson’s headed back to reality TV.
The 30-year-old singer will serve as a celebrity mentor on NBC’s upcoming reality competition “Fashion Star,” which will be hosted by Elle Macpherson.
The idea is for 14 unknown designers to compete each week to land a multi-million dollar contract to launch a fashion line in three retailers. Simpson, of course, has already been mega-successful in this arena.
Last year she took in $750 million in sales with her clothing empire, an amount that's expected to increase past the $1 billion mark as she expands the fashion line's offerings.
NBC’s executive vice president of alternative programming, Paul Teledgy, says in a statement that the network "is delighted" to work with Simpson, since with "an almost billion dollar lifestyle brand under her belt she is sure to be an excellent mentor to our up-and-coming designers.”
It doesn't sound like she'll be judging, however - NBC says buyers from each of the retailers will serve as judges for weekly competitions, and whatever item wins will be available for purchase the next day.
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