"The Voice" has something new to sing about.

The NBC breakout hit singing competition scored a prime-time scheduling coup with the announcement that a special hour-long episode will be shown following Super Bowl XLVI in February.

“There is no better showcase on television than to follow the Super Bowl, and we believe ‘The Voice’ is deserving of such high-profile exposure,”  Chairman of  NBC Entertainment, Bob Greenblatt, said in a statement. “The attention grabbing blind audition phase of ‘The Voice’ has mass appeal and will fittingly team up with the biggest sporting event of the year.”

That could mean millions of new eyes on the new series. The show features singers Cee Lo Green, Christina Aguilera, Adam Levine and Blake Shelton as celebrity mentors who compete along with the contestants to find a new singer who will be dubbed "The Voice."