May 13th, 2011
03:21 PM ET
With networks scheduled to continue announcing which shows will be renewed or canceled over the next week, fans of NBC’s “Chuck” found themselves in a familiar position: coming up with a creative way to try to keep the show on the air.
Those fans can now breathe a sigh of relief: According to Entertainment Weekly, NBC has renewed "Chuck" for a fifth season with 13 episodes, although it looks like it'll also be the last.
This waiting game isn't new, of course. Since the end of its first season, “Chuck” has been on the proverbial bubble.
It doesn’t pull in the biggest ratings, but it does have a core audience that will do whatever it can to keep its favorite Nerd Herder from cancellation. That included purchasing Subway sandwiches en masse at the end of season 2, a move that led to the company buying in as a sponsor for the show.
This year’s campaign was Not A Nielsen Family (also a hashtag on Twitter), which essentially boils down to, “We might not show up in your numbers, but we’re watching and we can prove it.”
The idea has been for fans to watch the show as it airs, simultaneously tweeting at both NBC and whatever advertisers show up during the commercial breaks.
It’s an idea that the show’s creative team certainly endorses. As a recent episode got ready to air, “Chuck” creator Josh Schwartz challenged fans to “melt Twitter down.”
Upon hearing the news that NBC is keeping "Chuck" around for another season, Schwartz acknowledged the efforts of the devoted fanbase.
"The passion of the CHUCK fans has been heard again," he tweeted. "We are all truly lucky to have the greatest fan base on tv. Thank you."
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