April 19th, 2011
06:25 PM ET
Soap opera fans were not at all happy with ABC's announcement that "All My Children" and "One Life to Live" are getting axed, and Hoover has joined in the outcry.
“We will discontinue our advertising with ABC this Friday, 4/22,” Hoover’s vice president of marketing, Brian Kirkendall, wrote on the company’s Facebook page. “We're making every attempt to pull our spots from these programs sooner.”
ABC announced its decision to say farewell to the long-running soaps last Thursday, and it turns out that the love for “AMC” and “OLTL” spreads far and wide within Hoover, as well as Kirkendall’s own family.
“I want you to know from me personally that we hear you loud and clear. My wife and mother are both passionate viewers of ‘All My Children’ and ‘One Life to Live,’ as are many of my colleagues here at Hoover,” Kirkendall wrote. “We were and are as disappointed with this news as you are.”
And to show that disappointment, the company is also inviting ticked off fans to bombard ABC with emails.
“We’ve set up a special email address, SaveTheSoaps@Hoover.com, to help pull together the mass emotional outpouring of support for our beloved ABC soaps and get it to our contacts at ABC,” Kirkendall continued. “Please, send your emails to us at SaveTheSoaps@Hoover.com, and we’ll get every, single last one of them to ABC.”
This is all about “standing up for what matters to you,” Kirkendall concludes. “We need more of that in the world.”
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