April 18th, 2011
03:28 PM ET
When “Alien” director Ridley Scott announced that he’d be doing a movie based on Monopoly, members of the sketch comedy group Half Day Today shook their heads. First Liam Neeson in “Battleship,” now another film based on a classic board game?
“Our goal was to get a trailer out before the studio [released] theirs,” director Matthew Stubstad said. “We wanted to make fun of how Hollywood is kind of grabbing anything they can to make a movie out of it.”
So the same creative minds that brought us the “Oregon Trail” trailer and the Tiger Woods Voicemail Slow Jam produced a trailer for the “Monopoly” movie. Except this one stars Half Day Today actors Al LeVine and Evan Bregman, and is featured on FunnyOrDie.com instead of on the big screen.
The concept for the trailer, which was written by Gabi Conti, “started off simple,” Stubstad said. “But it ended up being a sort of ‘Tron,’ ‘Jumanji,’ ‘Wall Street’ and ‘Inception’ hybrid… hodgepodge.”
In just over two minutes, Half Day Today manages to fit in quite a few cringe-worthy Monopoly references, from “Do not collect $200” to a stripper’s “Community Chest.” The filming and editing took months –- a lot of work for a crew that doesn’t get paid. So what’s the point?
“The point is I’m being interviewed by CNN right now,” Stubstad said with a laugh. “The game has kind of changed for directors, I feel. We kind of need these blockbuster viral videos to get noticed.”
And if Scott needs a hand producing the real thing, Stubstad says the members of Half Day Today are available. References upon request.
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