April 8th, 2011
06:00 PM ET
NBC is hoping you’ll clue in to Cloo TV. Formerly known as the Sleuth channel, Cloo airs reruns of crime and mystery shows like “JAG,” “Law & Order” and “Walker: Texas Ranger.”
NBCUniversal (formerly NBC Universal) hasn’t officially announced the change. But one insider told TV Guide: “We understand our viewers' passion for crime and mystery ... While we're serious about our content, we never take ourselves too seriously."
Apparently so. The company changed their Sci Fi Channel to Syfy in 2009, citing the need to go from a genre to a unique brand name. And they’re not the only company to have changed their marketing strategy in hopes of attracting a larger audience.
The Nashville Network was once a country music lover’s dream. In 2000 it switched to TNN, The National Network. It eventually became known as SPIKE TV.
The male-oriented network’s shows like “MANswers” and “1000 Ways to Die” are certainly a long way from bluegrass and twang.
Other channels have simply cut down on their word count – gradually switching from The Learning Channel to TLC and from Arts & Entertainment to A&E in order to offer broader content. AMC, TBS and others followed suit.
Others choose to only change their logos.
Comedy Central released a new copyright-esque logo in December 2010 that had critics questioning its strategy. “The overall effect is a little more ‘high-end design magazine’ than it is ‘channel that plays ‘Ghostbusters 2’ a lot on weekends,’ ” New York magazine wrote.
We do have to give Cloo (and Syfy for that matter) some credit. The silly names attract attention.
Tell us what you think of the change in the comments below.
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