Clothing line launched in honor of rapper Guru
March 10th, 2011
06:42 PM ET

Clothing line launched in honor of rapper Guru

Almost a year after his death, rapper Guru is being remembered with a clothing line.

The X Label G.U.R.U. line has been formed with the intent of "Preserving his MESSAGE, his MUSIC, his LEGACY" according to information from the company.

"Guru’s prolific lyrics and profound voice has left a permanent mark in hip hop history," said an e-mail from the company to CNN. "His purpose was clear and driven from the heart. This clothing line seeks to uphold the message and continue the mission of a legend."

The rapper, who was born Keith Elam, died in April 2010  at the age of 43 after a battle with cancer.  He rose to fame in the 1980s as one half of the duo Gang Starr, in which he shared the spotlight with his partner-in-rhyme, DJ Premier.

The Guru clothing line is a collaboration with The X Label and Listen clothing. An e-mail from the company states that a percentage of all sales will go into a trust fund for the rapper's son, KC.

soundoff (16 Responses)
  1. rap music

    Fantastic issues altogether, you simply received a new reader. What might you recommend about your publish that you made some days ago? Any certain?

    May 16, 2012 at 3:22 pm | Report abuse |
  2. MGM Grand

    I think he was 48 when he died-see

    March 31, 2011 at 7:08 pm | Report abuse |
  3. kay/kay/kay

    Yeah I get it now. If his music/lyrics were so damn profound and prolific then why not start a scholarship fund or something meaningful? The clothing line is a joke. Just what we need-another n***er walking around with the crack of his a$$ showing.

    March 12, 2011 at 4:52 pm | Report abuse |
  4. barbara

    Such ignorance. Why even post this.

    March 11, 2011 at 11:32 am | Report abuse |

    Im just receiving word that the tsunami the hit Hawaii has destroyed Obamas Birth Certificate.

    March 11, 2011 at 11:14 am | Report abuse |
  6. ScDiva

    Such ignorant comments here. So immature.

    March 11, 2011 at 11:12 am | Report abuse |
  7. Guru

    Excuse me Suh...I love to eat the stinky pieces. Could you please help a brutha out.

    March 11, 2011 at 10:17 am | Report abuse |
  8. Smh

    Gee, I wish I had the courage to use a pseudonym to post racist comments about someone who died from cancer...... If you don't know what "pseudonym" means, I guess you'll have to leave Mommy's basement in search of a dictionary.

    March 11, 2011 at 9:09 am | Report abuse |
  9. Doo Doo Guru

    Aw hell yeah Ngger. He wuz prolipic until he died of AIDS...NGGER.

    March 11, 2011 at 7:33 am | Report abuse |
  10. Gooroo


    March 11, 2011 at 7:00 am | Report abuse |
  11. epicrelic

    Ignorance at its finest!! Bet u he or she is as caucasian as they come!! take off ur robe show urself grand kamoto dragon!! lolol

    March 11, 2011 at 6:23 am | Report abuse |
  12. Ratt Man

    Ya man just what we need more pants hanging off their @$$e$

    March 10, 2011 at 11:07 pm | Report abuse |
    • Shana

      I couldn't agree with you more. How about a scholarship fund or something worthwhile?!?!

      March 11, 2011 at 10:30 am | Report abuse |
  13. steven w

    That is good.Guru was a dope mc who never got the credit which gangstarr deserve they have my support rip guru! Your number 1 gangstarr fan!

    March 10, 2011 at 8:31 pm | Report abuse |
  14. Steven Seagal


    March 10, 2011 at 7:21 pm | Report abuse |

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