February 7th, 2011
01:58 PM ET
Lauren Conrad's new reality series has headed for the hills.
The program won't air on MTV because, Conrad says, the network felt the show was just "too high brow" for its viewers.
The documentary-style series was to follow Conrad as she launched her own line of evening wear, but the project remains on the shelf.
“We sold a show to MTV, filmed it, and are really proud of the final result,” Conrad tells Entertainment Weekly in a statement. “MTV felt the subject matter was too high brow for their audience and offered me the opportunity to change the show by incorporating more of my personal life. We agreed going into the project that this show would be an aspirational one, focusing on my career and my goals and not my personal relationships. We delivered the show that we sold and are sorry MTV didn’t feel their viewers were savvy enough to appreciate it.”
David Janollari, EVP, Head of Programming for MTV, confirms to EW, “It was a great attempt but it just didn’t feel like a perfect fit for us now.”
Janollari adds that the network is considering doing a special based on the already-shot footage, but that depends on finances and whether Conrad is still game.
Janollari assured EW that there are no hard feelings on MTV's side. "We love her!" the exec said. "We would love her on our network!”
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