January 27th, 2011
12:30 PM ET
The Old Spice guy hasn’t thrown in the towel yet — he's just returned for a series of new ads!
In a video teaser for his upcoming campaign, former football player Isaiah Mustafa announces that he's ready to bring on another round of "educational" and "entertaining" commercials.
"Hello ladies — as well as men, mammals and beasts, and the mighty sequoias of the Redwood Forest. As you can see, I've returned. It's not because I forgot my jacket," says Mustafa, who appears shirtless and just out of the shower. "The real reason I'm back is because I've made a campaign of new advertisements to inform the people on this crazy blue marble that we call earth how they, or their man, can use Old Spice to smell as fresh as the freshest-smelling places on earth."
Mustafa reminds viewers of his previous ads, which he describes as "educational" and having "an entertainment value that is second to none. I know because I've seen them and have a strong memory of them in my brain."
He then urges viewers to reminisce with him by staring deeply into his "striking brown eyes" as he recalls his earlier work. As the camera zooms in he boasts, "You can't get past the striking brown eyes, can you?"
The new series of Old Spice ads — three, in total — will begin airing February 7, reports the New York Times. Old Spice plans to build buzz by allowing one "superfan" to stream the first commercial on his or her social-networking page or feed prior to the TV premiere date.
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