Gaga could earn more than $100 million in 2011
January 13th, 2011
04:38 PM ET

Gaga could earn more than $100 million in 2011

Lady Gaga might show up wearing filet mignon at this year's MTV Video Music Awards — the 24-year-old singer is expected to make more than $100 million this year.

Forbes magazine reports that Gaga is poised to be the top-earning music act of 2011, thanks to her new CD, touring, merchandising and endorsements.

The New York native will play 41 shows over the next six months, taking in an estimated $33 million, or approximately $800,000 per show.

Her new record, "Born This Way," drops in June, and if past sales are any indication, it should rake in $10-$15 million. Since Gaga also writes her own songs, she'll likely get an additional $10-$15 million in royalties from radio play.

With the release of "Born This Way," Gaga may launch a larger, stadium tour in the second half of the year. That means an additional $45 million (or $1,000,000 per day).

The savvy businesswoman also promotes a whole range of products, including Polaroid video sunglasses, Virgin Mobile phones, and Beats by Dre headphones. The endorsements should get her another $5-$10 million.

As Forbes sums it up, that's $80-$90 million for touring and merchandise, $20-$30 million for album and radio play, and $5-$10 million for endorsements - which means Gaga could make between $100-$130 million this year.

“She’s just hitting her stride artistically and commercially now,” Bernie Resnick, who represents Gaga’s manager, tells Forbes. “We’re only seeing the beginning.”

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Filed under: Celebrities • Lady Gaga • Music

soundoff (93 Responses)
  1. comment

    i'm tired of hearing so many people complain that entertainers today aren't original. originality is overrated. of course it would be amazing if every singer, actor, writer, director, dancer, etc could be original...but how long has the industry been around? things are going to be borrowed, redone, influenced by, rebooted. doesn't mean they aren't going to be any good. a lot of entertainers nowadays try to put their own spin on things, even if their base was inspired by someone or something else.

    lady gaga and a lot of other talented people should be appreciated for the things that they do. if you don't like her music or what shes does, then why waste your time bashing on her. go be more productive and sing the praises of someone you actually enjoy.

    January 14, 2011 at 2:25 pm | Report abuse |
  2. JJsMom

    I'm glad to see a decent picture of her/him, for a change. Yes she/he is very talented, but, does she/he have to be so dang quirky all the time. Hey somebodies going to make the big money, why not GaGa, look at all the atheletes that are paid big bucks.

    January 14, 2011 at 10:12 am | Report abuse |
  3. AGeek

    This word, "earn" ..it doesn't mean what you think it means. When you have intellectually challenged lemmings throwing money at you, you haven't exactly "earned" anything.

    January 14, 2011 at 10:02 am | Report abuse |
    • Viccc

      You would think that... but money is power, no matter how you get it.

      January 14, 2011 at 10:29 am | Report abuse |
  4. timbo

    She is very talented!. Good for her.....Doesnt mean she is taking home a 100mil....She has to pay taxes, lawyers, staff and agents....In reality she prabaly takes home about 30%. Still a lot of money. So dont feel to bad.

    January 14, 2011 at 9:48 am | Report abuse |
  5. LadyMiniMe

    She's one talented human being. She's a great musician. She's a songwriter. She's an artist. She's a savy businesswoman. She's human, by caring for less affortunate people. Wished all musicians, songwriters, artists, businesspeople were like her!

    January 14, 2011 at 9:25 am | Report abuse |
  6. mike

    Why does everyone keep calling it a she?

    Why?

    January 14, 2011 at 9:22 am | Report abuse |
  7. Connector

    People should wake up & stop treating Show Biz people as stars because they are spreading all kinds of immoralities, vulgarities & cheapness in societies through glamour, money, fakeness, propaganda & lies while hiding behind the disguise of promoting arts & business.

    They should be treated like 'Pros**tutes & Pi*ps' who do the most vulgar, filthy & bizarre antics if they are paid money. Money is like god to them.

    Its high time they are cut to their size.

    January 14, 2011 at 8:48 am | Report abuse |
    • Viccc

      *buzzer sound* wrong! First of all, if you're talking about immorality, you really shouldn't be in the US. It's not famous for being the most traditional country ever... you're better suited to Arabia. Second, she talks about money and fame in her first album and all it's negative connotations. She's helping you out, if nothing.

      January 14, 2011 at 10:27 am | Report abuse |
  8. warsame

    gaga is talented lady she deserves to be a millionare. gagagagagag

    January 14, 2011 at 8:45 am | Report abuse |
  9. jonny

    freaking ugly and gaga...I should be getting this money...I'm better in all respects.

    January 14, 2011 at 8:44 am | Report abuse |
  10. Diode

    Well played... and marketed...

    January 14, 2011 at 8:30 am | Report abuse |
  11. Stephen

    I can't believe people are still hating on Gaga.. She has nothing to prove to those people. If she wasn't a great performer/entertainer how could she be making over $100m/year??? Her next CD will amazing!

    January 14, 2011 at 8:24 am | Report abuse |
  12. evos

    She got a really nice butt!

    January 14, 2011 at 8:01 am | Report abuse |
  13. steve

    I'm the only person posting here who is not a loser. Get a life people! Push away from the computer desk and lose the weight that you are gaining.

    January 14, 2011 at 7:58 am | Report abuse |
  14. Marcos

    Why people like to talk or compare Madonna with Gaga..has no comparison between them, they're both talented. Besides this news is about Gaga and has nothing to do with Madonna.. Gee!! I love both.. Congratulations to Gaga!

    January 14, 2011 at 7:31 am | Report abuse |
  15. Critic

    Russ, your post is a reflection of the tragedy America has become. The culture of destruction either as a result of envy or jalousy. No wonder the U.S is being caught up by China so fast, and very soon will be overtaken thanks to the misplaced arrogance and the lingering culture of destruction, which have been plaguing the U.S for generations.

    January 14, 2011 at 7:29 am | Report abuse |
  16. Nick

    I hate her music and she is too crazy for me, but she is honestly putting her money where her mouth is, and contributing to lots of progressive, positive causes. God bless Lady Gaga.

    January 14, 2011 at 7:19 am | Report abuse |
  17. Don

    This woman isn't affraid to show her figure in her music videos and I don't think that she is too far from exposing herself to Playboy!

    January 14, 2011 at 7:08 am | Report abuse |
  18. soley

    GO GAGA GO GAGA

    January 14, 2011 at 6:46 am | Report abuse |
  19. aaron evangeline

    Lady Gaga has sold her sould to the devil and by listening to her music you are supporting the evil. Simple

    January 14, 2011 at 6:32 am | Report abuse |
  20. michaelwackson

    bubbles be doin good. he is in a zoo now and still sleeps in the oxygen tank.

    January 14, 2011 at 6:28 am | Report abuse |
  21. MartyTInOZ

    Wow, she just proves that the IQ of the US is dropping, fast ...

    January 14, 2011 at 6:25 am | Report abuse |
  22. Russ

    More power to Mrs Gaga but lets be honest. The only reason she is this popular is that there is not that much talent in the music industry these days. This is why she has to dress and act the way she does. The music itself is not good enough to get sufficient attention. How many of you Gaga fans will be playing her music 5 or 10 years from now? How many of you will be going to a Gaga concert when she turns 40 or 50? She is just a fad and will be like Britney Spears, Nsync, Backstreet Boys, ect. I give her a few more years of being on top and then the next little girl with not much talent will come on to the scene and engage in bizarre behavior to get your attention and all of you superficial people will just eat it up and call the next person the greatest thing that has ever happened in your life.

    January 14, 2011 at 5:52 am | Report abuse |
  23. Willy

    Is this country great or what? Your originality, artistry as well as your solid stand on gay issues deserve nothing less than respect and admiration! Go, girl!

    January 14, 2011 at 5:49 am | Report abuse |
  24. Roland

    I wonder if she needs some assistant. Let me know Gaga.

    January 14, 2011 at 1:42 am | Report abuse |
  25. Courtney

    That good 4 her and haters get a life she cant help the fact that she born with talent she got it she just got it broke jealous a$$ people

    January 14, 2011 at 1:24 am | Report abuse |
  26. 19esmiopa50

    Gaga has talent but believe she is replicating a lot of the Madonna and Michael Jackson scenarios (ie, the crazy dressing, the phenonmenal stage shows, the awesome dancing...and yes M and MJ both wrote tons of their own music and were both savvy business people). God bless MJ cause he gave over $350 million to worldwide charities (more than any other artist ever). And M and MJ have LASTED DECADES and are STILL HIGHLY revered by their peers. They ARE the KING & QUEEN of pop music - but I prefer to consider MJ the KING of MUSIC period – no one compares.

    January 14, 2011 at 1:17 am | Report abuse |
  27. Julian Chan

    Well, sounds like a big number but so do lottery winnings. What are her expenses?

    She must pay 10% to agents, and 10% to Managers. Also, does the stadium reflect the costs of the tour and return of money to financial backers? Assume Staples center sells all 20,000 seats at $100. That is $2,000,000. I imagine half goes to the venue and of the $1,000,000, half goes to the cost of the event and maybe she takes half again. So many $250,000? so 45 million becomes more like 10 million.

    OK, so then the picture is more like 65 million but then taking off the amount for managers and agents brings it to about 50 million. After taxes that is close to 25 million. Now $25 million in the pocket is great, but remember this is the very top essentially of the successful musical artists.

    January 14, 2011 at 1:02 am | Report abuse |
  28. Julian Chan

    What are her expenses?

    She must pay 10% to agents, and 10% to Managers. Also, does the stadium reflect the costs of the tour and return of money to financial backers? Assume Staples center sells all 20,000 seats at $100. That is $2,000,000. I imagine half goes to the venue and of the $1,000,000, half goes to the cost of the event and maybe she takes half again. So many $250,000? so 45 million becomes more like 10 million.

    OK, so then the picture is more like 65 million but then taking off the amount for managers and agents brings it to about 50 million. After taxes that is close to 25 million. Now $25 million in the pocket is great, but remember this is the very top essentially of the successful musical artists.

    January 14, 2011 at 1:01 am | Report abuse |
  29. Stem

    I didn't know there were so many people who can't spell "early."

    January 14, 2011 at 12:56 am | Report abuse |
  30. earleybird

    WOW! I ddnt know there where so many haters out there! let her have her day in the sun. you ppl need to get a hobby or something. you cant sit your computers and spit venom on everyone! get a life @$$ holes

    January 14, 2011 at 12:54 am | Report abuse |
  31. no need

    Let's bring in someone else for the Oval office that
    is worthless, the CEO of God Fathers
    pizza, stick to pizza's and do our country some
    good. You all should have voted for someone who cares
    about our country, now look where we are.

    January 14, 2011 at 12:48 am | Report abuse |
  32. Stem

    The meat-dress puts her in the poo-for-brains position.

    January 14, 2011 at 12:47 am | Report abuse |
  33. Stem

    Lady Turd

    January 14, 2011 at 12:40 am | Report abuse |
  34. Stem

    Why the extra "a" at the end of her name?

    January 14, 2011 at 12:37 am | Report abuse |
  35. Bubbles

    Lol!! Wish I had that kinda money...

    January 14, 2011 at 12:29 am | Report abuse |
  36. jjonahjameson

    yo momma

    January 13, 2011 at 11:58 pm | Report abuse |
  37. illuminati

    Gaga is a pawn of the illuminati to brainwash kids to be mindless zombies.

    January 13, 2011 at 11:34 pm | Report abuse |
  38. Dr T

    You're all gay!!

    January 13, 2011 at 11:20 pm | Report abuse |
  39. bryansbullpen

    Not to mention she broke into my NY Yankees' locker room and made a complete @$$ of herself at a Mets game in full view of the impressionable youths who she relies on to buy her "music"... I just can't abide that.

    January 13, 2011 at 10:40 pm | Report abuse |
    • colin in Florida

      She had been invited into the Yankees locker room, but (apparently_) no one told her (or her people) that no one other than the press is admitted if they lose, which they did. At the Mets game, the press would not leave her alone. Yes, her actions were not the best, but give her a break-almost all fans in Philly are worse!

      January 14, 2011 at 12:52 am | Report abuse |
  40. little monster

    honestly u ppl are still stuck on the fact she has a dick? get over ur insecurities

    go to the monster ball tour and see how "unoriginal" u say she is. she wants her fans to love themselves and she produces music from her heart.

    i truely believe she will be the next global music sensation (at the same level of Madonna or Michael Jackson-but she is not "the next Madonna-" she is the next one to reach that sort of super stardom. =)

    January 13, 2011 at 10:28 pm | Report abuse |
  41. patricia lumaava

    ....and they lived happily ever after...

    January 13, 2011 at 10:04 pm | Report abuse |
  42. hopey

    I was just reading about baboons sniffing out sweeter oranges. Do you suppose there is some connection here?

    January 13, 2011 at 9:52 pm | Report abuse |
  43. Gma

    I think she should be the next president...anybody wit me?

    January 13, 2011 at 9:48 pm | Report abuse |
  44. Gma

    Lady Gaga is the absolute chit!!!

    January 13, 2011 at 9:46 pm | Report abuse |
  45. LMR

    She may very well make that much money, but she will NOT get one penny of it from me. I've seen the best and she's not it.

    January 13, 2011 at 9:28 pm | Report abuse |
  46. Dweezy

    This is by far the most depressing story I've read in a long time. The Arizona shooting pales in comparison to this. How can this talentless trollop stand to make more money in a year than most countries?
    Her music sounds like derivative Ace-of-Base garbage. You'd have to be a tremendous mouth-breather to enjoy it.

    January 13, 2011 at 9:08 pm | Report abuse |
    • Colin in Florida

      Hate to disagree, but talentless is not a fair description of Gaga. Michael Jackson had signed her to be his opening act for ALL of his final concerts (this is it!) tour. He could have picked any group/performer her wanted, but he chose her. Must be a reason...

      January 14, 2011 at 12:47 am | Report abuse |
    • Dweezy

      Hey Colin in Florida,
      Thanks for exposing yourself as a tremendous mouth-breather. You're point about her being chosen as MJ's opening act being proof (?) of her talent is absurd, to the least. Just speculating, but the move mightve/probably wad based on monetary reasons. If there are enough mongoloids willing to pay to see her as a opening act, why not choose her?
      Think much?

      January 14, 2011 at 2:40 am | Report abuse |
    • MashaSobaka

      I’m not sure which is worse, Dweezy…the fact that you would actually say that this story depresses you more than the murder of six people – one of whom was a nine-year-old child – or that arrogant little wretches such as yourself feel the need to criticize someone else’s taste in music. Get over yourself. And take some lessons in common decency while you’re at it.

      January 14, 2011 at 2:45 am | Report abuse |
    • BretLA

      Oh dweezey. Could u be any more dramatic? What the heck were you doing at the age if 22 exactly anyway? Let the girl be. People clearly like her and she puts on an amazing show. I was literally dragged to a show and was instantly converted. You don't have to like her but she clearly has established a connection with many. Lighten up!! It's just pop music!

      January 14, 2011 at 4:27 am | Report abuse |
    • Dweezy

      Add another 2 mouth-breathers to the count.

      January 14, 2011 at 1:13 pm | Report abuse |
  47. Charlie

    Yikes...,well done Gaga. My gosh a mil for a day! 130 mil a year. Insane!

    January 13, 2011 at 9:02 pm | Report abuse |
  48. MadonnaFan

    I prefer Madonna. Lady G is just trying to be Madonna. Madonna is pretty. Lady G is downright ugly. Without makeup M would still look great–high cheekbones, pretty eyes, nice nose. Without makeup LG is nothing–scrawny eyes, dull, long face. Listen to "deeper and deeper" by Madonna and then listen to "bad romance"–LG totally is recycling Madonna's music.

    January 13, 2011 at 8:53 pm | Report abuse |
    • BretLA

      Oh jeez. I love Madonna but no one has ever said she could sing. Madonna wasn't original either. She just happened to be a white girl that sounded black. Frankly lady gaga is a better all around performer, is warmer with her fans, and her entire schtick is not about being beautiful but being the champion of the outcast. Besides, don't get me started on madonnas praying mantis look with those cheek implants. She looks like a freak now. Can't believe she did that.

      January 14, 2011 at 4:20 am | Report abuse |
  49. Kagame L.

    Wow that's crazy

    January 13, 2011 at 8:46 pm | Report abuse |
  50. Alexander

    She a Palin but with talent.

    January 13, 2011 at 8:41 pm | Report abuse |
  51. Irwin

    Does anybody deserve such money in a just society? Well if anyone does, Gaga is the one, as she's absolutely the best – both as a songwriter and performer and as a person. She's tops in charity too! God bless her. Can't wait to see her in Staples in March!

    January 13, 2011 at 8:25 pm | Report abuse |
    • Ernst

      I can't believe I am being drawn into this conversation, but I just have to add my belief that if anyone deserves such money in a just society I would think it's the teachers, firefighters, police officers, EMTs, and all the other public servants who we as a society sadly undervalue. For shame, Irwin...

      January 14, 2011 at 6:49 am | Report abuse |
  52. scab

    Congrats to her/him/it. Not one penny of that will come from me.

    January 13, 2011 at 8:20 pm | Report abuse |
  53. Terry

    Seriously, who is this woman?

    January 13, 2011 at 8:18 pm | Report abuse |
  54. Jeff

    She has skills and if she can keep up the quality of her music she won't be a 1 album wonder.
    We Luv our Momma Monster.

    January 13, 2011 at 8:04 pm | Report abuse |
  55. 9001

    God put this woman out of her misery soon.

    January 13, 2011 at 8:02 pm | Report abuse |
  56. Jam

    Why do my post get deleted?

    January 13, 2011 at 8:02 pm | Report abuse |
  57. Jam

    That is some crazy money considering she made 80 million last year.wow!

    January 13, 2011 at 7:57 pm | Report abuse |
  58. Brian

    She's working for every penny of it, too! Finally, someone who actually is talented and respectful toward others who paved the way in pop music. Love Gaga!

    January 13, 2011 at 7:53 pm | Report abuse |
  59. Chris

    She's a beautiful, talented workaholic. She deserves every penny. I love you, Gaga!

    January 13, 2011 at 7:37 pm | Report abuse |
  60. Brian Garrett

    Too bad she's unoriginal and mainstream America fell for it. Too bad her music sucks and mainstream America buys into it bc they just don't know better.

    January 13, 2011 at 7:26 pm | Report abuse |
    • Jeff

      Yes, un-original. To the tune of $100+ million and it's so unoriginal that she writes her own music and she can actually do more than stand at a microphone. I fell for it. Do some research homes....

      January 13, 2011 at 8:02 pm | Report abuse |
    • kiwilogic

      jeff money doesnt come into it when it comes to originality and actually being musically talented its the music business following the same old formula they always have and she may write her own songs but they're pretty crap she'll fade away like the rest of them

      January 13, 2011 at 9:15 pm | Report abuse |
    • Jacob

      Brian, Stop being a hater. Thats all there is to say. You can cry all you want but your not gonna change her ballin status.

      January 13, 2011 at 9:32 pm | Report abuse |
    • Hand

      I could honestly care less about Lady Gaga, or pop music in general, but Lady Gaga is very original, writes her own music, and even though I could care less about her music, I still respect her, if you want unoriginal go talk to someone about Ke$ha, who, omg, puts a dollar sign in her name, how original

      January 13, 2011 at 11:30 pm | Report abuse |
    • Colin

      Brian, name one one other artist that writes all their own music, sings (never lip syncs) and plays her instrument during a concert, and dances virtually the entire time as well? The answer is essentially zero. Many performers can sing and play an instrument well, but adding the third (dancing) is very rare, then add-in writing all her own music-her fourth skill- puts her in almost a unique position.

      January 14, 2011 at 12:43 am | Report abuse |
    • Mike

      Writing lyrics is not the same as writing entire songs, she used to write entire songs back before she was a pop business person.

      January 14, 2011 at 3:01 am | Report abuse |
    • Audrey

      Nope, sorry, she's not a cookie-cutter blond airhead. She's talented and savvy.

      January 14, 2011 at 8:04 am | Report abuse |
    • AngryTommy

      Just keep telling yourself that as you slog away at your job at taco-bell, wrapping yourself in the bitterness of having your garage band having made barely enough to cover gas money. Sorry, but the truth is that she is a brilliant and savvy businesswoman and a talented and unique artist. Sure, you can see the influences of others in her work...but honestly, what artist can't you?

      January 14, 2011 at 8:46 am | Report abuse |
    • Kman

      Unoriginal she is and no way mainstream. Figure that out as your message is contradicting. Unoriginal and manistream are different and you claim them to be the same and figure that out :)... her celeb status and rare talent in diverse entertainment is more appealing to millions to recognize, then there are some who just cant admit it :). Go Gaga!

      January 14, 2011 at 9:18 am | Report abuse |
    • donna1472

      Now a days no one is original. And at least she writes and performs all her own lyrics, Britney doesn't write her songs, and she is famously known for NOT singing them is concert and they are pretty much all track lay overs and mixes on recordings. So, who is unoriginal and main stream???

      January 14, 2011 at 9:33 am | Report abuse |
  61. JRD

    GAGA i'M SINGLE

    January 13, 2011 at 7:26 pm | Report abuse |
  62. GAGA

    RAHRAHAAAHHAAAHHAAHAHAHAHARAHRAHRAHRAHAHAHAHAHAH ROMANCE!

    January 13, 2011 at 7:17 pm | Report abuse |
  63. Awest11

    Wow i dont remember any other artist making $130 million in only their 3rd year around. Good for GaGa. Cant wait for BORN THISS WAY (May 23) & 1st single (Feb. 13). Show evryone your here to stay& reign as the new & only QUEEN of POP!! LUV U!!

    January 13, 2011 at 5:56 pm | Report abuse |
    • Ngizzo

      Britney. Named Forbes Most Powerful Celebrity in 2002. Just three years after she came out. Sit down. Flop.

      January 14, 2011 at 8:53 am | Report abuse |
  64. cheefsfury

    OK LETS SEE WUT SHE ASKS US TO DONATE MONEYS FOR NEXT

    January 13, 2011 at 4:41 pm | Report abuse |
    • Beth

      Just because she's making a lot of money herself doesn't mean she can pay to support all the causes she stands for, including her Monster Ball (which raised $80,000+ for homeless youth and generated 30,000 hours of community service), raised $500,000+ for Haiti, or the VIVA GLAM Campaign which brings awareness to HIV and AIDS in young women...that's just three of the many organizations she's partnered up with and DONATED TO. She can't pay to support all of the efforts in Haiti, or towards AIDS awareness, or to give shelter to all homeless youth, but she does donate to all of those causes. And with her popularity, she gets her fans to become aware of these problems, which in turn makes them donate/support these causes.
      So yeah, don't donate to any of them because Lady Gaga asked you to. Donate to them because they matter. Who cares who's behind it if the real winners in the end are the people who need the help?

      January 14, 2011 at 2:14 am | Report abuse |
    • cheefsfury

      NO ONE CARES ABOUT HOME LESS KIDS ITS NOT MY FAULT THEY RUN AWAY FROM HOME HAITI I CAN UNDERSTAND CUZ ITS NOT LIKE THE HATIANS MADE THE EARTH QUAKE HAPPEN AND AS FOR VIVA GLAM WHY WOULD ANY ONE WANNA BRING BACK GLAME METAL

      January 14, 2011 at 10:02 am | Report abuse |
    • Viccc

      wow lol cheefsfury really is an idiot <3

      January 14, 2011 at 10:16 am | Report abuse |
    • Domenei

      Are you still quitting WoW and have you found your wife yet?

      Lady Gaga is a genius and generous in her own way. And talented.

      January 14, 2011 at 10:55 am | Report abuse |

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