December 27th, 2010
09:53 AM ET
Entertainers such as Rihanna, the Jonas Brothers, and Christina Aguilera might have been singing the blues after poor ticket sales forced them to cancel tour dates. Now they may be changing their tunes and lowering ticket prices.
According to the Hollywood Reporter, concert attendance dropped off by 12 percent earlier this year after concert promoters and managers raised stub prices. (The average cost of a ticket was $67, not including additional processing and convenience charges.) In an attempt to woo back fans, several promoters plan to slash prices in 2011. In fact, acts such as ZZ Top will even offer some tickets for the bargain price of $10.
But not every performer will be so budget friendly. Music legend Neil Diamond says he’d like to give ticket buyers a break but the enormity of his production just won’t allow it.
"As the shows get bigger, the expenses get bigger,” he says, “so it's got to be translated somehow to the ticket price.”
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