December 12th, 2010
08:30 PM ET
Move over, “Hey Soul Sister.”
The Train hit - which appeared in so many ads this year it prompted a website insisting advertisers quit featuring the single in commercials - has finally stopped popping up on the tube.
But perhaps that wouldn't have happened, even with the website's valiant efforts, unless a new jingle was there to take "Soul Sister's" place as the most overplayed song on TV.
Enter Vampire Weekend’s “Holiday.”
In addition to “Holiday’s” upbeat tempo, its name makes the tune a perfect fit for commercials during the holiday season. So much so that it’s already featured in a Tommy Hilfiger ad and a Honda Civic commercial.
Adfreak.com declared the song “perfect for commercials, because it's bouncy enough to be a jingle and still ignorable enough not to outshine the product being featured."
Train’s probably not too upset though. “Hey Soul Sister” is the best-selling single on iTunes for 2010.
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