November 29th, 2010
09:00 AM ET
Hollywood’s finest will put their digital lives on hold to promote awareness in honor of World AIDS Day on December 1.
As the end of November approaches, celebs like Usher, Alicia Keys and Kim Kardashian will roam the streets sporting “Buy Life” T-shirts with working barcodes.
“Whenever you see a ‘Buy Life’ bar code, simply scan it using Stickybits or WiMO and instantly make the purchase of a lifetime,” the Keep a Child Alive website says.
“The purchase of a lifetime” is a donation to Keep a Child Alive, which provides AIDS support and food to orphans and other people affected by HIV/AIDS in Africa and India.
Celebrities will also take part in the “last tweet and testament,” meaning they’ll refrain from Twitter until $1 million have been collectively raised.
Participating celebrities include Elijah Wood, Jennifer Hudson, Ryan Seacrest, Willow and Jaden Smith and more.
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