'Days of Our Lives' called out for product placement
November 17th, 2010
02:05 PM ET

'Days of Our Lives' called out for product placement

There's a whole lot of drama going on at "Days of Our Lives," but it has nothing to do with plot lines and everything to do with plugging products.

According to the Hollywood Reporter, the soap opera has recently been called out for promoting cereal, snacks and even Chinese food in what basically amounts to mini-commercials within each episode.

On one show, Melanie (Molly Burnett) is seen singing the praises of Cheerios. "It's not just for breakfast," she tells Nathan (Mark Hapka) of the cereal. "They have whole grains and only one gram of sugar, which is excellent for swimsuit season."

"The Biggest Loser" host Alison Sweeney, who plays Sami on "DOOL," has appeared in two separate scenes that push products.

In one, she explains the joys of Chex Mix to her date, who has never sampled the snack. "Are you serious? Have you been living under a rock?" she asks. "It's so good. You have to try it. It's like a million flavors exploding in your mouth!"

The second incident finds Caroline (Peggy McCay) comforting Sami with Wanchai Ferry frozen Chinese dinners. "I made some for the kids earlier and they just couldn't get enough of it," says Caroline as she holds the bright red packaging. "And it's a complete meal, because it comes with rice, you know."

Have you seen any other flagrant examples of product placement ? Drop links in the comments!


soundoff (17 Responses)
  1. Hjairah

    All I ask is if you must product place spare the cheese. What advertiser will fail to relaize is that it may have the opposite effect to thier product. making it..uncool..chessy annoying I will look at your product and feel disgusted thinking about how annoying your ads are. And buy your compedtors product just to spite you..I cant be the only one thats like that

    December 28, 2010 at 7:05 pm | Report abuse |
  2. Mikey

    Check out this Soap Opera Web Series...it has DOOL inspirations!

    [youtube=http://www.youtube.com/watch?v=Z1JFdbWvrXA&w=640&h=390]

    November 22, 2010 at 1:42 am | Report abuse |
  3. Melanie

    Midol!!! hahaha

    [youtube=http://www.youtube.com/watch?v=E2CuhtuwV2o&w=640&h=390]

    November 17, 2010 at 10:57 pm | Report abuse |
  4. Melanie

    LOL... they are horrible!

    Here's one for Nature Valley Granola Clusters ...

    [youtube=http://www.youtube.com/watch?v=wg4-3pzzms0&w=640&h=390]

    November 17, 2010 at 10:55 pm | Report abuse |
  5. Rupert

    We created this monster. The advent of DVR's have put a serious strain on advertisers. You can record a show and completely skip their ads, basically they are throwing their money in the toilet. But by intergrating the product ad INTO the show, it's guaranteed you're watching. And it's much more subtle. Maybe just a character drinking a certain brand of beer, it's not some obnoxious commercial you might not like. As long as the product is placed in your head, the ad is sucessful.

    November 17, 2010 at 5:24 pm | Report abuse |
  6. LoJenk

    Check out this new Redneck Soap Opera! It's like Desperate Housewives in a trailer park!

    [youtube=http://www.youtube.com/watch?v=VCKqoJ86fC4&w=640&h=390]

    November 17, 2010 at 4:04 pm | Report abuse |
  7. Lynne

    Some time ago DOOL was pushing Midol with a commerical within a scene – VERY cheesy I might ad(d)

    November 17, 2010 at 3:44 pm | Report abuse |
  8. Mrs. Alvarez

    They started doing product placement for Mark by Avon (something like that) on the soap Passions. One of the daughters Jessica started selling those products to all her friends. They may even had a Avon party on one episode.

    November 17, 2010 at 3:39 pm | Report abuse |
  9. B-Dog

    CNN does the same thing. Ever see a "new story" on an HBO show? Or a story from Time Magazine? Guess who owns all 3 companies?

    November 17, 2010 at 3:24 pm | Report abuse |
  10. calidelgirl

    How about phones recently? Bing has been pushed a lot from Castle (ABC) to Hawaii 5-0......I'm curious if the actors get extra for hawking the product or is it something they have to do because that's what is written? Let's not forget the long pan shot on cars these days – pick a show and if there behind the wheel, you'll know what make and model.

    November 17, 2010 at 3:00 pm | Report abuse |
  11. Not really here

    There is a lot of product placement on Burn Notice now. I mean full zoom shots of Budwiser products. It's weird because while the cast is talking the picture is of a huge bottle label.

    November 17, 2010 at 2:24 pm | Report abuse |
    • Mike

      Burn Notice is full of product placement. I don't mind, but it gets a little cheesy when they work it into the script. For example, during a getaway in their blue Hyundai, he announces something like "when you're in a tight situation it helps to have rear wheel drive and 300 horsepower at your finger tips."
      Chuck does it too, with Subway. But they're open about it, and it's so over the top that I find it funny.

      November 17, 2010 at 3:29 pm | Report abuse |
  12. Ashley

    I am a DOOL die-hard fan and this is the first year I have ever noticed product placement in any episodes. I understand the need for advertisements and sponsors, but I do feel that the obvious "mini commercials" have to be less obvious. I like when product placement is silently slipped into the background. For instance, I noticed that Arianna's video recorded was a Flip Video Camera, which came in handy for capturing Sami's confession, but there was no need to advertise it. However, I do like how DOOL is promoting healthy eating and nutritious snacks for the kids on the show. Whatever keeps DOOL on the air is fine with me!

    November 17, 2010 at 2:23 pm | Report abuse |
  13. jillmarie

    I was thinking the same thing! Jennie-O, Jello, etc... It gets so cheesy. At least The Biggest Loser is a reality show, so it makes a bit more sense than a daytime drama blatantly plugging!

    November 17, 2010 at 2:23 pm | Report abuse |
  14. duh

    It's a soap opera. The genre was created by P&G and others to promote product. Why the 'uproar' now?

    November 17, 2010 at 2:18 pm | Report abuse |
  15. eggy

    How about Alison Sweeney's other show... The Biggest Loser? Most blatant product placement I have EVER seen... though Top Chef is pretty bad, too.

    November 17, 2010 at 2:10 pm | Report abuse |

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