November 15th, 2010
03:49 PM ET
Almost 5 million viewers tuned in to the Sunday night premiere of “Sarah Palin’s Alaska.”
TLC announced that the début episode of the new show drew 4.96 million total viewers, making it the No. 1 program launch in TLC history among households, besting the “What Not to Wear” series launch in 2003. The new show features a glimpse into Palin’s life in her home state and is scheduled to initially run for eight weeks.
While "Palin's" ratings were big, last year's break-up announcement on TLC's “Jon and Kate Plus Eight” continues to reign as one of the network’s biggest draws to date, with more than 10 million viewers.
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