OWN logo unveiled to negative reviews
October 28th, 2010
11:51 AM ET

OWN logo unveiled to negative reviews

The Oprah Winfrey Network doesn't launch until January 1, but already it's stirring up controversy. The channel's official OWN logo was unveiled yesterday to mostly negative reviews.

The neon-sign-like logo is made up of big, bright letters, with a reddish-orange-yellowy "O," a lime green "W," and almost glowing purple "N."

Huffington Post readers commented that the logo resembles an art project crafted by a grammar-school student yet also seems quite appropriate as signage for a Las Vegas strip club.

Meanwhile New York magazine's Vulture writes, "[It] aggressively eschews primary colors (except for the hint of yellow in that onion of an 'O') and embraces serifs, to create a stately fluorescent look that would totally be on the currency of a country started by a gaggle of 9-year-old girls at a slumber party."

What's your take on the new logo? Does it make a bold statement like Winfrey herself, or does it have too much personality? Let us know in a comment below.


soundoff (720 Responses)
  1. Colton Locksmith

    You could definitely see your enthusiasm in the work you write. The world hopes for more passionate writers like you who aren’t afraid to say how they believe. Always go following your heart. Colton Locksmith

    December 27, 2012 at 7:08 am | Report abuse |
  2. orange ribbon

    Thanks for any other excellent article. Where else may just anyone get that kind of information in such an ideal means of writing? I have a presentation subsequent week, and I'm on the look for such information.

    August 22, 2012 at 12:10 pm | Report abuse |
  3. lymphoma non hodkins

    Heya i am for the primary time here. I came across this board and I in finding It truly helpful & it helped me out much. I hope to provide something back and aid others such as you helped me.

    August 20, 2012 at 3:40 am | Report abuse |
  4. pancreatic cancer symptoms in women

    My brother suggested I would possibly like this blog. He used to be totally right. This put up truly made my day. You cann't imagine just how much time I had spent for this info! Thank you!

    August 9, 2012 at 2:38 pm | Report abuse |
  5. funny videos

    hi!,I love your writing very so much! percentage we be in contact extra about your post on AOL? I need an expert on this house to unravel my problem. Maybe that's you! Having a look ahead to peer you.

    July 27, 2012 at 6:17 pm | Report abuse |
  6. package resort airline flight

    Thanks a bunch for sharing this with all people you actually realize what you are speaking about! Bookmarked. Please additionally discuss with my web site =). We could have a hyperlink change arrangement between us

    July 25, 2012 at 9:12 pm | Report abuse |
  7. I am exploring the Internet as I never have before. I have more time since I reitred. There is quite a rich diversity of information in blogs so I am getting involved and commenting. I think that you have to put some attention on a blog to bring it above

    You actually make it seem really easy together with your presentation but I find this matter to be really something that I believe I'd never understand. It seems too complex and extremely huge for me. I am having a look ahead for your subsequent submit, I will try to get the grasp of it!

    July 25, 2012 at 4:30 pm | Report abuse |
  8. lasting longer in bed

    I've been exploring for a little for any high quality articles or weblog posts in this kind of space . Exploring in Yahoo I at last stumbled upon this website. Studying this information So i'm happy to exhibit that I've an incredibly just right uncanny feeling I discovered exactly what I needed. I so much without a doubt will make sure to don?t put out of your mind this site and provides it a look regularly.

    July 25, 2012 at 5:24 am | Report abuse |
  9. free raj comics set

    Great work! That is the kind of information that are supposed to be shared across the internet. Shame on Google for no longer positioning this post upper! Come on over and talk over with my web site . Thanks =)

    July 24, 2012 at 8:48 pm | Report abuse |
  10. nokia 1202

    I do not even know the way I finished up right here, but I thought this publish was once great. I do not understand who you are however certainly you're going to a well-known blogger if you aren't already. Cheers!

    July 23, 2012 at 10:49 pm | Report abuse |
  11. dang ky ten mien .com

    You could definitely see your enthusiasm in the work you write. The arena hopes for more passionate writers such as you who aren't afraid to mention how they believe. At all times go after your heart.

    July 23, 2012 at 6:34 pm | Report abuse |
  12. luke kirk

    Attractive portion of content. I just stumbled upon your web site and in accession capital to assert that I get actually enjoyed account your blog posts. Anyway I will be subscribing to your feeds and even I fulfillment you access constantly fast.

    April 11, 2012 at 9:10 pm | Report abuse |
  13. Michelina Drinkwater

    What a lovely weblog. I will definitely be back again. Please maintain writing!

    December 12, 2011 at 10:10 pm | Report abuse |
  14. Marlys Postier

    I spent ninety percent of my time searching the internet, and I got across your website by means of the search engine. I have so as to add that the information could be very educated and I wish to share links with you for future reference. Please get back to me to let me know your thoughts. Thanks.

    December 2, 2011 at 3:05 am | Report abuse |
  15. Nath

    Another thing is, these are exactly the same colours used in the GAY flag!!

    I don't believe that this is a coincidence either. This is plainly premeditated (hidden)deceit.

    January 4, 2011 at 2:01 pm | Report abuse |
  16. Nath

    When I looked at this logo the first time, something immediatly struck me.
    I remembered Harpo which really stands for Oprah backwards.
    Now it is OWN which really stands for NWO( New World Order) I strongly believe

    Who has an eye let them see!!

    January 3, 2011 at 4:41 pm | Report abuse |
  17. Jen Pressley

    It is a very unfortunate logo. It says nothing about her strength or influence. In fact, the color choices look juvenile which translates into silliness. I just don't understand this decision-making here — it was clearly another sad case (and there are many) of a logo created by committee. I'm sure many people were involved in making this and it shows. Nothing good comes from design by committee. It actually looks like the kind of logo people try to make themselves in microsoft Word when they don't know what they are doing and think each letter should be a different color, just "because". The only thing missing here is a little cartoon illustration of Oprah and her dogs. That would complete the atrocious look. Good luck, Oprah — next year, when you realize this logo sucks, go for a single color treatment such as a red-brown, and strong typography.

    December 16, 2010 at 10:45 am | Report abuse |
  18. Xtine

    It seems send a very strong affirmative message as well as some kind of brave honesty–like 'owning up' or accountability.

    On the other hand, I can hear it now–"Graphic designer, we want something that looks like the Google logo's classy older sister, with a touch of New Orleans...lots of hinted gold, but no outright gold color."

    November 17, 2010 at 7:11 pm | Report abuse |
  19. Mr. Stew

    WOW, Mr. Fancypants. Do you vote Tea Party?
    As for the logo, I would expect nothing less in the acronym. It's a bummer that her initials lend themselves to no really good names, but a lot of great jokes.

    October 29, 2010 at 6:00 pm | Report abuse |
  20. Mr. Fancypants

    Uppity nagger is still a nagger.

    October 29, 2010 at 10:05 am | Report abuse |
  21. Jenny

    I Love Oprah and I Love her new Logo

    October 28, 2010 at 11:33 pm | Report abuse |
    • violetta

      Then you honestly have no idea abut design. I love Oprah too but this is awful.

      October 29, 2010 at 12:16 am | Report abuse |
    • violetta

      Then you honestly have no idea about design. I love Oprah too but this is awful.

      October 29, 2010 at 12:16 am | Report abuse |
  22. Bubba

    OWN = enslavement of the white man.

    Plus, it's the gay flag. She's a lesbian that has eyes that are WAY too far apart to be human.

    October 28, 2010 at 11:15 pm | Report abuse |
  23. 10characters

    It's a logo, no one is asking any of us to wear it. Some of the primary colors are overused and go basically unnoticed. Plus, since it spells a real word, it needed to be memorable otherwise since the word appears everywhere. Go work on a real problem ;) like I said, it's a logo.

    October 28, 2010 at 9:13 pm | Report abuse |
  24. Tom

    I read all the comments on an RSS feed before seeing the logo, and thought, it can't be that bad. BUT IT IS! IT TRULY IS UGLY!

    October 28, 2010 at 9:13 pm | Report abuse |
  25. Helen Waite

    I'm not understanding why it isnt black. She is all about black, black, black...Seems odd for her to all of a sudden throw some color into her world.
    Never watched her show, or cared for her. I think she is a big black self serving phony.

    October 28, 2010 at 9:03 pm | Report abuse |
  26. me

    wow, oprah is finally going to come out of the closet.....rainbow colors are beginning to shine bright!!!! :p

    October 28, 2010 at 8:57 pm | Report abuse |
  27. Obamessiah

    Bwaaaaa Hahahahaha!

    October 28, 2010 at 8:56 pm | Report abuse |
  28. Sunshine7

    Get out and VOTE!!!!! TUESDAY – NOVEMBER 2, 2010

    October 28, 2010 at 8:55 pm | Report abuse |
  29. Michelle

    I just think the words The Own Network. What are you watching? Own it is just awkward. It does't sound right. She should have named it Network of Oprah Winfrey. The NOW Channel. NOW evokes a smart modern feel.

    October 28, 2010 at 8:54 pm | Report abuse |
  30. Yo

    Oprah is still a millionare. And pretty sure she can care less about your opinion or the opinion of wanna be graphic designers who could only dream of creating a logo for a network. Hate on haters!

    October 28, 2010 at 8:52 pm | Report abuse |
  31. joe

    The next move will be the ~ IOWNU. ~ International Oprah Winfrey University

    October 28, 2010 at 8:50 pm | Report abuse |
  32. eric

    Oprah is a globalist like her fellow billionaires George Soros, Bill Gates, Ted Turner, and Warren Buffet. They are all New World Order puppets. NWO=OWN As in the New World Order Owns you

    October 28, 2010 at 8:50 pm | Report abuse |
  33. James

    As a graphic designer, I am shocked that this is the logo they came up with for the Oprah Winfrey Network. Like some other posters, I don't particularly care for the OWN acronym and think they should use the full words instead in a typeface and colour similar to Oprah's current logo.

    October 28, 2010 at 8:45 pm | Report abuse |
  34. Pam

    Who cares!!! It's her logo, she can do what she wants.

    October 28, 2010 at 8:44 pm | Report abuse |
  35. KC

    When is she going to come out? This just confirmed it for me.

    October 28, 2010 at 8:38 pm | Report abuse |
  36. Bill Ernst

    The logo? Garish and clumsy with no sense of refinement or sophistication. Ugly typeface choice for letters that bold and blocky. I'm shocked that this was the first choice of all the options that must have been created. Color choices are too obvious...Let Google own the primary and secondary colors, they do a much better job.

    And, I don't care for all the connotations in the meaning of the word 'OWN". The "On" network would have been a much better choice.

    October 28, 2010 at 8:38 pm | Report abuse |
  37. Terry

    Not impressed.....first thought was Gay Flag.....I really like the sophicated silver O in front of her O-Store in Chicago....perhaps they could have used that as a starting point when ideas were flying in the early stages....not impressed at all.

    October 28, 2010 at 8:38 pm | Report abuse |
  38. sam riddle

    I like the idea but why not just go on and just spell out her name and be done with it, just like her show Its the oprah winfrey show so whats the big deal after all she do OWN the network she is about to create she have the money to do just about anything she wants so why not spend it the way she wants..

    October 28, 2010 at 8:33 pm | Report abuse |
  39. Bob

    It's not going to be hung in the Louvre. It'ss a logo for a television network. Ms. Winfrey, it's fine. May I please have a house?

    October 28, 2010 at 8:29 pm | Report abuse |
  40. Guest

    It's so obviously a tip of the hat to the gay/pride community. I have long thought she and Gayle were much more than just "best friends!" They even admitted they would get married if they could. Never could stand Oprah and her mega-ego.

    October 28, 2010 at 8:28 pm | Report abuse |
  41. awesnap

    She should just say "ME"

    October 28, 2010 at 8:28 pm | Report abuse |
  42. Ben Dover

    Assume the position

    October 28, 2010 at 8:25 pm | Report abuse |
  43. Ive Abigpenis

    The ONLY thing more PATHETIC than the fat witches logo ,,is all of you pathetic losers commenting on it!!!!!!!!!!!!!!!!!!!!!!!!

    October 28, 2010 at 8:23 pm | Report abuse |
  44. protoes

    It's terrible!!! I would have designed it as a large O with the W at the top inside of the O and the N just below the W at the bottom inside of the O, and toned down the color scheme just a tad maybe using just 2 colors (one for the O, another for the W and N). This idea is now copyrighted by me, lol, so if Oprah changes it to this, I'll expect some compensation, lol.

    October 28, 2010 at 8:22 pm | Report abuse |
  45. Bev Conover

    Spot on!

    October 28, 2010 at 8:20 pm | Report abuse |
  46. jim

    surprised she hasn't taken a bite out of it.

    October 28, 2010 at 8:19 pm | Report abuse |
  47. f-dawg

    Probably could have just gone with Oprah Network. "ON" seems a little less in your face than "OWN". It's kind of cheesy.

    October 28, 2010 at 8:18 pm | Report abuse |
  48. White Guy

    It is completley appropriate! Oprah own's everything.

    October 28, 2010 at 8:16 pm | Report abuse |
  49. Getoverit

    Does it matter what any of you think? OWN means own, as in she owns everything that has her name on it...Can any of you with all of your critical nonsense say that?? She has more influence than ANYONE else in the world...The power to speak your name or the name of your business and turn you into an overnight success, NO ONE and I MEAN NO ONE ELSE can do that so I say......ROCK ON O!

    October 28, 2010 at 8:15 pm | Report abuse |
  50. Valerie Gebroe

    Wow, everyone is so judgemental. Perhaps we should wait and see the CONTENT of the network. That is what counts.

    October 28, 2010 at 8:15 pm | Report abuse |
  51. Mr. Gee Fancypants

    She should use her millions to help the campaign to legalize pot, instead of buying doughnuts and chocolate.

    October 28, 2010 at 8:14 pm | Report abuse |
  52. JudyTTexas

    Well, she could have gone with WON or NOW ... or.... OPR
    Not sure I would have picked the colors, BUT...it's HER logo....she OWNs it ;)

    October 28, 2010 at 8:10 pm | Report abuse |
  53. hamsammich

    Like Oprah in general, but... drop shadows? Gradients? Looks like Photoshop 1.01 to me. The colors are a bit early 00s as well. Not at all timeless. This will look very "out" in a couple of years.

    October 28, 2010 at 8:10 pm | Report abuse |
  54. Bobby

    I personally believe that the utilization of the letters is a lot like Chloe Ardelia Wofford's work Beloved where one of the main character's renamed himself Stamp Paid, as he bought his freedom. I think that OWN is symbolic in a lot of ways that a strong, African American woman has officially done something that no other can say that they have done. Not only has she created her network but she owns it too! She has clawed her way from the abyss of desperation to standing on top of the "Great Hill of Life". Nonetheless, she continues to reach and lift everyone else up as well. I also believe that the multi-color is symbolic for the reality that unlike other cultures, not to mention any Oprah lifts all colors and people to a higher level. Maybe instead of negatively reflecting personal failures onto someone such as Oprah, one should ask yourself, what have you done to uplift your fellow humans today!

    October 28, 2010 at 8:09 pm | Report abuse |
  55. CocoaBean

    O-Oprah W-Winfrey N-Network, I love the colors and many of you have a lot of hate for people who have the ability to achieve whatever they want in life....think positive and work hard and just maybe you will have the success she has worked hard for. Oooops I forgot you want the colors to be dull and dreary like you...my bad

    October 28, 2010 at 8:09 pm | Report abuse |
  56. Shrike

    I, for one, welcome out neon sparkly Oprah Inc overlords. I mean, she pretty much owns everything already, so... to complain would be unwise. Big O is watching.

    October 28, 2010 at 8:06 pm | Report abuse |
  57. rick fangman

    Who cares?

    October 28, 2010 at 8:05 pm | Report abuse |
  58. LETTEBWARE

    i dont have problem with HER logo. what it stand for, means or whatever, so what it Iis to YOU all. peoples do what THEY like. slavery, gay or whatever.. DO YOU..

    October 28, 2010 at 8:02 pm | Report abuse |
  59. MrMac

    Try NOW instead of OWN

    October 28, 2010 at 8:00 pm | Report abuse |
  60. MOOK

    I don't care what the meaning behind the acronym means. The logo is just plain ugly like someone did it in mspaint. The colors orange, lime, and purple remind me of a pumpkin, lime, and a plum. I'm happy for her to embark out on her own network and wish her luck. I hope it's as successful as her show.

    October 28, 2010 at 7:59 pm | Report abuse |
  61. Rachel

    I think !it's a bit showy, but then again she does like everyone to know, she has money! To me she
    will always be just a Talk Show Host, that bought her own show, so she wouldn't be canceled. She
    does Shack Up! and that is not very Lady LIke! Oh well, one day we will all face our maker, let's
    see if we can buy our way to Heaven!

    October 28, 2010 at 7:59 pm | Report abuse |
  62. DANIEL V.

    O.W.N BACKWARDS N.W.O = NEW WORLD ORDER!!!!!!!!!

    October 28, 2010 at 7:58 pm | Report abuse |
  63. J

    Who cares?!?! You all need to get a life. It's a stupid neon sign, get over it people. Let her put whatever the hell she wants. Go outside and do something, you are all sad soles!

    October 28, 2010 at 7:57 pm | Report abuse |
  64. Ed.

    OMG. Oprah's getting GAPped. :)

    October 28, 2010 at 7:56 pm | Report abuse |
  65. Elle

    Wow – I thought of OWL = Wise ...
    so many thinking of OWN like slaery – hhhmmmm – not me ..
    I like the colors – bright & cheery ..

    Lova ya Oprah!!!! Call me – I want to host a show!! I need a job!!! ;-)

    October 28, 2010 at 7:55 pm | Report abuse |
  66. renee

    would have expected something a little classier. this logo could open an amusement park.

    October 28, 2010 at 7:53 pm | Report abuse |
  67. Book Samurai

    Instead of differentiated color lines, a blending of the colors would have lent the letters an iridescence that would have boosted the appeal. I am not opposed to the idea of serifs but slab serif might have served her better for clarity.

    October 28, 2010 at 7:53 pm | Report abuse |
  68. Sylvia Crawford

    I think that if so many are unhappy with it that she should offer a challenge to her viewers to come up a new one. On her website she should have like the top 50 versions of it and then leave it to her viewers to VOTE! That's what I would like!! Quit the gripping and offer a solution folks! Hey Oprah – Do you like my idea?

    October 28, 2010 at 7:53 pm | Report abuse |
  69. chris

    WHO THE HELL CARES?!?! CNN stands for Cable NEWS Network, does it not? This is NOT NEWS. It's trivial nonsense. Anybody who seriously cares about this (with the exception of Oprah herself) should be forced to go work in a soup kitchen in Haiti, or vaccine clinic in Africa so they can be shown how shallow and pathetic their stupid little lives really are.

    October 28, 2010 at 7:52 pm | Report abuse |
  70. Vivian M.

    This logo accomplishes everything a logo is supposed to: branding. As long as Oprah likes it, who cares? What is this, a college art project? While it may not fit "conventional" market standards for a corporate logo, who f'n cares? I say roll with it, girlfriend!

    October 28, 2010 at 7:52 pm | Report abuse |
  71. Vivian M.

    This logo accomplishes everything a logo is supposed to: branding. As long as Oprah likes it, who cares? What is this, a college art project? While it may not fit "conventional" market standards for a corporate logo, who f'n cares? I say roll with it, grilfriend!

    October 28, 2010 at 7:51 pm | Report abuse |
  72. Betty

    Wow, this many comments (or opinions) of a 3 letter logo? It isnt even a curse word! Her logo should be 'Dont hate me cause I can buy and sell most of you' LOL

    October 28, 2010 at 7:50 pm | Report abuse |
  73. Patti

    Wow!!!!!!!!!!!!! With all the important things going on in this world, it is hard to believe that people will take the time to crtique a logo. It is her compny and her money and she should be able to do it the way she wants!!!!!! The media need to focus on more important things like Cholera in Haiti or the earthquake, Tsunami, and volcano erruption in Indonesia. Or how about teenage girls that were executed in Sudan. Priorities Priorities so screwed up in this country!!!!!

    October 28, 2010 at 7:48 pm | Report abuse |
    • Mr. Amigo

      Yet you too replied.

      My guess is that Ms. Winfrey's people will apprecaite this free critique of the new logo. Typically you must compensate focus groups for their comments.

      October 28, 2010 at 7:58 pm | Report abuse |
  74. Big Kitche

    It's a secret attempt to promote OWNISM. John Lennon would be proud.

    October 28, 2010 at 7:48 pm | Report abuse |
  75. BLK

    Too stark and too harsh – that's what I see .

    October 28, 2010 at 7:46 pm | Report abuse |
  76. mish mash

    was this done by GAP designers? but the reality is who cares, people will watch Oprah no matter what her logo.

    October 28, 2010 at 7:45 pm | Report abuse |
  77. Sylvia McClelland

    I guess that's the whole point. This is Oprah's "own" logo; bright, big, and bold. Seems she may have overshot on this one for many. Positioning complementary colors next to each other (particularly three) is a very risky design decision.

    October 28, 2010 at 7:44 pm | Report abuse |
  78. Mr. Amigo

    Vanity thy name is Oprah! Her photo shopped picture must be on the front of every issue of "O" and now her production company will bear her name along with those garish colors. What happened to the cleverly named Harpo Productions? The good thing is that like the magazine it will only catch my eye occasionally and be forgotten as soon as I look away.

    October 28, 2010 at 7:43 pm | Report abuse |
  79. Alexis

    To everyone with a negative comment, what would you do with the letters?? would you want all the letters with polka dots, I don't understand why some have such a problem with the letters, they are bright and colorful. There is not much you can do with 3 letters.

    October 28, 2010 at 7:42 pm | Report abuse |
    • MO

      She could have entangled the letters and made them "Fat" and "Bubbly" like her face and bank account.

      October 28, 2010 at 7:51 pm | Report abuse |
  80. John

    Ridiculous, Tacky, Amateurish!

    October 28, 2010 at 7:40 pm | Report abuse |
  81. Georgia Girl

    It's awfully rainbowish.

    October 28, 2010 at 7:39 pm | Report abuse |
  82. SC

    There are too many haters out there; no different than Ted Turner and his Turner Network. Just maybe, OWN means Oprah Winphrey Network as 99% of us non-haters believe.

    October 28, 2010 at 7:38 pm | Report abuse |
  83. victor

    According to astrology these colors will not be beficial to her and the network. She must act fast if she wants success or these colors will have a negative effect on her health

    October 28, 2010 at 7:35 pm | Report abuse |
  84. Ryan

    Don't you Americans have bigger things to worry and complain about than a TV network logo?

    -Ryan, Edmonton, Canada

    October 28, 2010 at 7:34 pm | Report abuse |
    • Big Kitchen

      Don't Canadians have anything better to do than critique Americans' silly sarcastic humor outlets?

      October 28, 2010 at 7:50 pm | Report abuse |
  85. apprentice idiot

    I'm only an apprentice idiot, but it seems to me those 3 letters if placed vertically and tweaked just a bit to the bottom right, look very much like a carefree dance of celebration.

    I just love giving the illusion of motion to static characters.

    No charge.

    October 28, 2010 at 7:33 pm | Report abuse |
  86. ashley

    As a marketer and someone who has been in the graphic arts for about 30 years, working on high end and low end stuff, this logo is, well, awful. Yikes.

    October 28, 2010 at 7:32 pm | Report abuse |
  87. dwighthuth

    The logo is kinda flashy and is a turnoff at first glance. I would make the logo all black letter's with a gold trim that glisten's to represent her show's success and pride for the first black woman to have her own talk show.

    October 28, 2010 at 7:32 pm | Report abuse |
  88. jb

    Did she design it in her million dollar California home that she claims as an investment property to avoid paying taxes? Oh well, if I earned like her I'd probably have a pack of accountants advising me to do the same. I mean, it can't be any worst then the Kennedy's off shore bank accounts can it???

    October 28, 2010 at 7:31 pm | Report abuse |
  89. Sergio

    That logo is gay !! oh, sorry, that's too PIC, huh? bulls...

    October 28, 2010 at 7:27 pm | Report abuse |
  90. reality check

    Who gives a s-?

    October 28, 2010 at 7:26 pm | Report abuse |
  91. Robert

    I am less concerned about the garish design of the logo than I am the word OWN. It has a megalomania ring to it.

    That, I feel, is the real issue that needs addressing.

    October 28, 2010 at 7:26 pm | Report abuse |
  92. not a fan

    my very first thought was...gay network
    my second thought was......kids network

    I hope she didn't pay a lot for someone to come up with this...I love her but the logo sucks

    October 28, 2010 at 7:22 pm | Report abuse |
  93. sgtroc

    Absolutely love it!! Represents ownership meaning success! It is the frame of mind that makes these comments.

    October 28, 2010 at 7:19 pm | Report abuse |
  94. hennerhosa

    I hope this was criticism from people who have full knowledge in design otherwise their opinions mean sh**.

    October 28, 2010 at 7:17 pm | Report abuse |
  95. Bob

    I can't believe anyone actually gives a crap – get a life folks!

    October 28, 2010 at 7:15 pm | Report abuse |
  96. Russ

    It does not reflect exceptional taste and style that we have come to identify with Oprah. They can do much better.

    October 28, 2010 at 7:15 pm | Report abuse |
  97. grannylou

    It doesn't matter to me what it looks like. It isn't important to me and doesn't affect my life in any way. However, I believe that she should choose whatever she wants to as the logo for HER company. After all, this is the USA. You know... where freedom reigns?

    October 28, 2010 at 7:13 pm | Report abuse |
  98. SweetStuff

    I love Oprah, but this logo needs some work. She could come up with something a bit more creative I would think??

    October 28, 2010 at 7:12 pm | Report abuse |
  99. M&M

    TO ALL THE HATERS: LET'S SEE YOUR OWN NETWORK LOGO! (no pun intended) OH THAT'S RIGHT, YOU DON'T HAVE ONE!

    October 28, 2010 at 7:11 pm | Report abuse |
  100. LARISA

    OWN as a play on the initials of the 3 words is nice.
    The 'look' of the logo is ugly, cheap, amateurish. Not at all professional, not at all artistic, not at all intelligent. Color is bland and actual letter style is ugly and heavy. It looks as if they are going to sell detergent.
    not aesthetically pleasing at all.

    Surely Oprah could afford a talented designer to do her network's logo.....

    October 28, 2010 at 7:09 pm | Report abuse |
  101. something of a twitt?

    ok well if you really want to go to town on this she forgot the " The" so now put the t in the equation you get Town ,so??mmmm

    October 28, 2010 at 7:07 pm | Report abuse |
  102. Spendlove

    All the hater posts here make me lol.

    October 28, 2010 at 7:06 pm | Report abuse |
  103. Brenda Curtright

    I can't believe people are so critical. Let's look at the real picture folks. O.W.N is perfect for Ms. Winfrey. Why, because she is one of the richest women in the world. She is the only Black female that I know of, who will OWN her own network and O.W. certainly speaks for it's self. You go girl....

    October 28, 2010 at 7:05 pm | Report abuse |
  104. rose

    oprah does not care about the little people, she wont answer emails. i cant stand her show because she doesnt feature small businesses trying to make it- just sob stories-storied you hear on the news all the time .SO sick of hearing about them. why cant she go in a different direction, be a voice for the women- the logo sucks as well. i am shocked at her logo's lack of class -as she tries to portray. if she is gay, whatever, but the logo looks like something en elementary student would of created.

    October 28, 2010 at 7:03 pm | Report abuse |
  105. Chris

    Why is this story about the LOGO of Oprah's new TV network a major headline on CNN?!
    The media is always looking for every little thing to pick on when it comes to Oprah. Because she has become as successful as she has, there is a lot of jealousy and envy among some in the media and the general public. They resent the unprecedental and unmatched influence she has (wishing they had that influence themselves), and they are always looking for the every and any (sometimes silly) opportunity to try to tear her down. But as a wise person said, "Who God blesses, no man curses".

    October 28, 2010 at 7:03 pm | Report abuse |
  106. Sarah

    If her new logo bothers people, they need to get with the program. There are much bigger issues out there than Oprah's new logo. Who cares.

    October 28, 2010 at 6:59 pm | Report abuse |
  107. GAY FLAG

    Shane, I agree 100%. She's GAY and this is the hidden message here. Studley, I mean Stedley....or...well...he's just a prop.

    October 28, 2010 at 6:57 pm | Report abuse |
    • Karina

      You are so totally right !! and WE All know what this LOGO stands for :::))))))

      October 28, 2010 at 11:32 pm | Report abuse |
  108. OWN

    Hidden message: She is gay. Thanks

    October 28, 2010 at 6:54 pm | Report abuse |
  109. Greg

    My comment..........Ummmm.......who really cares?

    October 28, 2010 at 6:52 pm | Report abuse |
  110. frak

    She's coming out of the closet with the rainbow colors and saying she "owns" her followers because they blindly believe everything she says. It's a double-slap to everybody. God, I hate that fat brown cow!

    October 28, 2010 at 6:52 pm | Report abuse |
  111. Lynx

    Wow, that's my logo for being surprised so many people really care all that much about what the damn logo looks like. It has caused a media storm and people are writing about it in their blogs and even found a place here on CNN. Get a life people!!!

    October 28, 2010 at 6:51 pm | Report abuse |
  112. hobbitofny

    It fits her. I get the same reaction to the logo that I get watching her on tv. I turn it off. This poor taste logo fits. For now I will refer to her as OWN.

    October 28, 2010 at 6:51 pm | Report abuse |
  113. thegreystreak

    I think it is disgusting....just like her.

    October 28, 2010 at 6:44 pm | Report abuse |
    • Kali

      Can you give examples as to how Oprah is disgusting? I find her engaging and successful, though more and more removed from the real world of working people. I have to say that this topic is about her logo and not about her personal being. These kind of statements, " It's disgusting...just like her" represents all that is wrong with the impersonal anonymity that the web offers, it gives folks the place to be nasty and unaccountable for their statements, hiding behind their computer screens while hurling insults toward people who are creative and in the limelight, which is sad overall, but the state of the world we live in.

      October 28, 2010 at 6:54 pm | Report abuse |
  114. Carroll

    Hey if she aproved it, it's O.K with me. Why does it have to be bold or negavive comments on the design and colors. I didn't read Oprah's connents as to why. Maybe the colors represent the colors of her viewers and guests? Maybe people have issues with the plain design of the letters. Maybe if they were designed in a triangle? Or fewer colors of the letters? Who did the graphic design anyway?

    October 28, 2010 at 6:43 pm | Report abuse |
  115. Tori

    Do not like it at all, but love the CLOWN comment...

    October 28, 2010 at 6:41 pm | Report abuse |
  116. Hmmm

    I wonder if there is an Oprah diary from her childhood with this very logo drawn in it ... But maybe the fact that OWN backwards is NWO (New World Order) means that Oprah has finally become rich enough to join the elite who decide the fate of peons like us. I hope she will be a benevolent overlord ...

    October 28, 2010 at 6:41 pm | Report abuse |
    • coco

      to all the haters...go ahead and post your logo for your network...if you don't
      have one shut your big fat mouth

      October 28, 2010 at 7:06 pm | Report abuse |
  117. Lisa

    Nice colors. Oprah and Gayle should be proud.

    October 28, 2010 at 6:41 pm | Report abuse |
  118. Pwn Girl

    It's a FANTASTIC LOGO....for an all-girl, pre-teen, video-gaming network. Saccharin color scheme, in your face acronym... when you load up her sight, 8 year old female voices should scream out "OWNED!" as if they just won the video game match.

    http://www.urbandictionary.com/define.php?term=own

    October 28, 2010 at 6:40 pm | Report abuse |
  119. noBama

    She is letting us little folk know that she owns us.

    October 28, 2010 at 6:39 pm | Report abuse |
  120. Bibi

    It's ok, but I would have gone with some of the beautifful designs Google comes up with. The primary colors gives it a simplistic feel, but I wouldn't put children down by comparing her logo to them. It's apprently what she wanted.

    October 28, 2010 at 6:38 pm | Report abuse |
  121. Stu Padasso

    WHO CARES!!!!!!!!!!!!

    October 28, 2010 at 6:38 pm | Report abuse |
  122. Steve R

    News Flash Oprah Winfrey was arrested today at OHARE intl airport. She had 50 pounds of crack in her pants

    October 28, 2010 at 6:36 pm | Report abuse |
  123. Peter White

    To materialistic of a name but then this is good market testing. As a marketing director, I'd suggest ON. It's ON baby!

    October 28, 2010 at 6:36 pm | Report abuse |
  124. timb

    This logo has racial undertones. For sure. The logo is also not original. Look up ONN. Ohio news network. IDENTICAL FONT!!!!

    October 28, 2010 at 6:34 pm | Report abuse |
  125. John

    Does it really matter? Is the logo of the network going to make anyone start or stop watching it? NO.

    October 28, 2010 at 6:34 pm | Report abuse |
  126. Abagail

    I read some of this mess and to be honest it was so funny. Some folks liked it and some did not. The part I did not understand is why folks could not stick to the question regarding the logo. How did any one come up with Gail or lesbian? Stop fighting your own demons and get help or try focusing on the question.

    October 28, 2010 at 6:32 pm | Report abuse |
  127. tim b

    Font as bad as Oprah

    October 28, 2010 at 6:32 pm | Report abuse |
  128. tellyou1nce

    says what we all thought... she is ashamed of being gay... that is why she only helps poor little black girls.. maybe she's a pedo too... she should be proud to be gay... but, leave the little girls alone you snobby b!ttch!

    October 28, 2010 at 6:31 pm | Report abuse |
  129. Big Dog

    Colors of the Rainbow! Maybe Oprah is trying to tell us something. ha ha

    October 28, 2010 at 6:31 pm | Report abuse |
  130. Tom

    OWN – yes masser, I'll be sure an watch. Reminds me of slavery.

    October 28, 2010 at 6:30 pm | Report abuse |
  131. tim b

    This is a copy of the ONN logo!! Every here of the Online news network?? They copied the font and threw in some racial colors.

    October 28, 2010 at 6:30 pm | Report abuse |
  132. Tim

    It looks like the ONN font. Ceesey at best!!

    October 28, 2010 at 6:28 pm | Report abuse |
  133. Jim in Seattle

    To all the people on here who are asking "Who cares?" and "Aren't there more important issues to worry about?"...

    To those people: Why are you here and why are you commenting? I manage a Creative Group and find the topic and comments very interesting. If you find this topic trivial or personally insulting in some way, move on.

    October 28, 2010 at 6:26 pm | Report abuse |
    • Peter White

      Ditto Jim. I'm also in Seattle btw. This was market testing. I'd hate to have to squeeze down all the responses by the Oprah team but then it might be a really great gig to have.

      October 28, 2010 at 6:40 pm | Report abuse |
  134. suz

    Looks like something her best buddy obama would do, well what do you expect from peeps who are arrogant and think they are above everyone else.

    October 28, 2010 at 6:25 pm | Report abuse |
  135. whyme?

    For me, my initial thought towards the acronym of Oprah Winfrey's Network OWN said that this is her OWN network. That her OWN network will continue to reflect her values, vision, and life mission that her OWN show has done for over quarter of a century now. I thought it was kind neat how her initials worked out into a personal statement.

    I not seeing the negative overtones others seem to find in the acronym. I think they're a stretch and make no sense at all.

    As far as the logo is concerned, it's butt ugly.

    October 28, 2010 at 6:24 pm | Report abuse |
  136. John

    It's lame, just like her

    October 28, 2010 at 6:24 pm | Report abuse |
  137. James

    OWN – sounds like she wants to OWN us all.

    October 28, 2010 at 6:23 pm | Report abuse |
  138. mary

    Anybody ever take a good look at the "Google" logo?
    Come on..What's the big deal here..?
    Good grief... It stands for the Oprah winfrey network..In great colors and will always remind us it's her network we are watching or hearing about.. Will do what a logo is meant to do.
    Big deal..It's a 'logo'...~!! :)

    October 28, 2010 at 6:21 pm | Report abuse |
  139. Sherry Buckner

    Love Oprah...love the name, but...the logo is not well produced...the rainbow dated.
    If your staff is reading, gently guide her to a new designer or give the designer another shot....This misses.

    October 28, 2010 at 6:21 pm | Report abuse |
  140. Mike

    Really? Seriously. We're critiquing a logo? As the world turns..

    October 28, 2010 at 6:19 pm | Report abuse |
  141. hungrypirate

    "OWN:" Is it a shopping network?

    October 28, 2010 at 6:19 pm | Report abuse |
  142. Andi

    These days it seems like everybody has something negative to say about anything and everything. Had seen the logo several times before and never gave it a 2nd thought but since I was asked to comment :), I only like different colors on my Peace shirt but knowing what the colors stand for makes it all the more beautiful!

    October 28, 2010 at 6:17 pm | Report abuse |
  143. bill

    that was a bad idea

    October 28, 2010 at 6:17 pm | Report abuse |
  144. matt

    Good heavens...it's the visual version of the gospel church whoooping sessions.

    October 28, 2010 at 6:16 pm | Report abuse |
  145. Abbyka

    Whatever happened to her retiring? I'm so sick of hearing about her!

    October 28, 2010 at 6:16 pm | Report abuse |
  146. Cynthia

    This story is ridiculous! I can't believe people focus on such trivial things. Who gives a heck about what a logo looks like...get some direction in your lives people and focus on something more meaningful!

    October 28, 2010 at 6:16 pm | Report abuse |
    • Kali

      Then Cynthia, why did you read the article and bother to reply? Your criticism of us who did bother to write about Oprah's new logo here on the CNN's web site seems rather hypocritical. I myself do more important things in my life like volunteering for the elderly and homeless and sometimes I read trivial stuff and comment on it, I find it a balance. Plus, I make a living as a graphic designer, so branding and logo creation are important to me, also how society in general views visual marks and react to it, so this whole story and comment section was very interesting indeed.

      October 28, 2010 at 6:29 pm | Report abuse |
  147. babs

    OWN is an acronym for Oprah Winfrey Network... Not a conspiracy to own the world. You know, like NBC, CBS, ABC... Duh.

    October 28, 2010 at 6:14 pm | Report abuse |
  148. John T.V. Watcher

    Why is this news? Why is Oprah news? Who even cares?

    October 28, 2010 at 6:14 pm | Report abuse |
  149. QEW

    It's lovely–kind of Halloween-y!

    October 28, 2010 at 6:13 pm | Report abuse |
  150. mary

    Looks ok to me.. All it should be is different enough that it will always be associated with Oprah winfrey . And looks like they accomplished that..

    October 28, 2010 at 6:13 pm | Report abuse |
  151. MD

    Ok, what if she changes it to OPT Oprah Winfrey Television and make the logo burgandy would everybody be happy then? Get over it, who cares it is just a logo. She has the right to name it what ever she wants and make it what color she wants. Get her salary then you can make you opinion.

    October 28, 2010 at 6:12 pm | Report abuse |
  152. alex

    it looks cheap and silly!

    October 28, 2010 at 6:10 pm | Report abuse |
  153. Truth

    WOW! the most powerful LOGO I have ever seen!!! Isn't that funny when you see the TRUTH behind it. It's nothing NEW for the WORLD to disagrees on a subject, it's common knowledge or the ORDER of things to come. You really see who OWN's the hearts and MINDS of the people.

    October 28, 2010 at 6:08 pm | Report abuse |
  154. S

    WHO CARES ABOUT OPRAH ANYWAYS?

    October 28, 2010 at 6:08 pm | Report abuse |
  155. LK2

    I'm sure she had her reasons for those colors and the style. Not that she needs to explain anything, but because there IS some controversy over it, maybe she will give her explanation, and then people will better understand and accept it. Personally, I think it's bold and makes a statement. Oprah is her OWN. She earned it.

    October 28, 2010 at 6:07 pm | Report abuse |
  156. Melissa

    Reminiscent of the Gap* logo fiasco this past month.
    She spent good money on having THIS designed?

    October 28, 2010 at 6:06 pm | Report abuse |
  157. Randy

    Anthony, and others who are yipping at CNN, Look Oprah has had an impact on our society. Yes, this is a discussion about her new logo, which is news by the way, and many people have developed a personal interest in her, as their response is showing. This too would be news worthy. For it is obvious from their candid responses that she is offending many from her former market. She has lots of money and she is not going to worry about this small sampling, but if this sampling is a true sampling of the American public, then she has a lot to worry about. That too is news worthy. If the logo is reflecting her lifestyle that is her choice. But then, we may now begin to see what is motivation a certain political party, and why they (those political leaders who she OWN's) are leading this push to allow legalization of un-natural relationships. That is news worthy. Oh, one last thing, the design is terrible and shows the pride and self-conceit of its owner and that too is news worthy but no one dares to talk about it.

    October 28, 2010 at 6:06 pm | Report abuse |
  158. RMD

    You would think with all of her money and influence she could come up with 1. A better name for her network, and 2. A better logo. But really, who cares?

    October 28, 2010 at 6:04 pm | Report abuse |
  159. Terri

    WHY do people want to make such a BIG thing over a logo. There are FAR more important things to worry about .

    October 28, 2010 at 6:04 pm | Report abuse |
  160. Pud

    Who's Oprah?

    October 28, 2010 at 6:04 pm | Report abuse |
  161. Hrrrmmmm

    I feel OWNed. Not only are the colors and visage particularly underwhelming, but that particular acronym puts into my mind that Oprah is only in it to OWN things. Maybe that has always been the case, but I prefer to think of Oprah with enough class not to shove it into my face with such garishness.

    October 28, 2010 at 6:01 pm | Report abuse |
  162. MyIdea

    Unmarried, no kids, Giant Mansions but tries to relate to the soccer mom. Own is what she does her boyfriend.

    October 28, 2010 at 6:01 pm | Report abuse |
  163. Luci

    Since most of the comments don't seem to understand what the OWN stands for
    Oprey Winfrey Network

    it has nothing to do with her thinking herself important or any other BS....it is her network and it is named after her...
    just like Ted Turner's stuff was named after him....big whoop

    October 28, 2010 at 6:00 pm | Report abuse |
    • SophyB

      Oh come on – I think we are all aware it stands for Oprah Winfrey Network. It is, however, disingenuous to think that she (or some flunky) didn't look at that acronym and realize what it would bring to mind.

      October 28, 2010 at 6:07 pm | Report abuse |
  164. HarpoCholesterol

    They needed to make sure that it didn't resemble food so that she wouldn't eat it. Mission Accomplished.

    October 28, 2010 at 6:00 pm | Report abuse |
  165. Bob

    I tend to agree that the most troubling thing is the word "OWN". It is very strange. But it does reflect Oprah's massive ego. And self made? Really people. Oprah was self made by a group of white men called the King Syndicate. Without them and their money she would not be where she is today. They were her original investors.

    October 28, 2010 at 6:00 pm | Report abuse |
  166. grindios

    she OWNS everything and Chicago

    October 28, 2010 at 5:58 pm | Report abuse |
  167. cajr

    its done in the gay pride rainbow fashion. i guess all the rumors were true.

    October 28, 2010 at 5:57 pm | Report abuse |
  168. SophyB

    Ugly, yet appropriate for Oprah who won't be happy until she feels she OWNs the conciousness of the world. Oprah knows best!!

    October 28, 2010 at 5:57 pm | Report abuse |
  169. JLM

    Like most other marketing attributes, we'll get used to it.

    October 28, 2010 at 5:54 pm | Report abuse |
  170. Kat

    Who cares? Seriously, this shouldnt be front page news on CNN. Thats all the mental effort I will expend into this debate over a LOGO.

    October 28, 2010 at 5:54 pm | Report abuse |
    • SophyB

      Please see above note to Pat and feel free to apply it to yourself. If it's not important or interesting to you, do not read it and certainly don't comment.

      October 28, 2010 at 6:01 pm | Report abuse |
  171. Pat

    Do we not have anything better to do than talk about a Logo. It's her network, let her take care of her business. If it was your network you would do whatever you wanted to do.
    Not our Business.

    October 28, 2010 at 5:53 pm | Report abuse |
    • SophyB

      Then why bother to comment at all, since you're so obviously above this story? Shouldn't you be off doing what you do – probably rescuing orphans, curing cancer or something worthwhile like that?

      October 28, 2010 at 5:59 pm | Report abuse |
  172. DUH

    It's the acronym for New World Order backwards. She wants to OWN the NWO!

    October 28, 2010 at 5:51 pm | Report abuse |
  173. the thinker

    The word "OWN" is a victory taunt these days. Naming a network "OWN" seems to exude a little arrogance to begin with. Kudos to the woman who single-handedly transformed Obama from "also ran" to "President", but that logo belongs on a PBS children's show.

    October 28, 2010 at 5:49 pm | Report abuse |
  174. trudy

    ugly!! don't like the name, colors, connotatation it gives. brrrhh, makes me shiver

    October 28, 2010 at 5:47 pm | Report abuse |
  175. john

    GEEZ people–some of these posts, well, um, how do I put this- some of you need to get out of the house more.
    Have a beer and some snacks, chill out and reflect. Let the demons goooo.

    October 28, 2010 at 5:47 pm | Report abuse |
  176. Greg from Detroit

    I'm a nobody without any power in life who has too much time on his hands due to being unemployed and frustrated at the current economy, but I can write comments on CNN web page concerning Oprah's new logo ... Woo Hoo! I think the Logo is fine and represents the "O" Brand that is her empire. In a matter of six months it will become a common place visual mark that nobody will pay any attention to as they tune in to her show. Many of these comments suggest that a lot of people are envious of Oprah, but I think she deserves everything she has worked for, though her riches has taken her giant steps away from the experiences of the middle and working class folks of this country, though she tries to be empathetic. Thanks for letting me have a voice today CNN, and Oprah, you're OK in my book ... any job openings with the network?

    October 28, 2010 at 5:47 pm | Report abuse |
  177. Arlee

    I'm not an expert but when you put text in capitals doesn't that mean you are yelling. If that is true, why would Oprah need to yell anything, just her speaking makes people listen. I think the logo need to be understated just to show not all people need to self promote and be in your face to be successfull. How about a period, small, not too pompus or anything, and when you see something something.com you will think of Oprah because she has her logo right in the middle of yours and everyones domain name.

    October 28, 2010 at 5:46 pm | Report abuse |
  178. scroo yoo

    Oprah can have any logo she wants.People already know Oprah,so It doesnt really matter

    Id change the green W in the middle.Maybe just a blend of the other two colors,like a blend into-that would make it more aesthetically pleasing.

    Everyone loves Oprah,how can you not?

    October 28, 2010 at 5:43 pm | Report abuse |
  179. designer

    I could have done that in adobe illustrator in 1 minute....they prob paid big bucks for this nonsense

    October 28, 2010 at 5:41 pm | Report abuse |
  180. Frank

    It's a beautiful logo; I would expect nothing less from Oprah!

    October 28, 2010 at 5:38 pm | Report abuse |
  181. teekrul

    The picture wouldn't look as bad if the picture wasn't in JPEG format... they blew up the image without making the image sharper giving it a fuzzy look which make the colors look worse.

    October 28, 2010 at 5:38 pm | Report abuse |
  182. BB

    I'm gonna file this right under "Who gives a $#%!".

    October 28, 2010 at 5:36 pm | Report abuse |
  183. kk

    Is it weird that it spells the word own, or does that bother anyone but me?? Like somehow she's saying she owns... what? the viewers, the world, what?!? I mean, I know coincidentallly that's her initials, but what if her initials were HU or SI or NU or MA or BA?? It's her initials, but still, I just don't like it. Let alone any artistic complaints.

    October 28, 2010 at 5:34 pm | Report abuse |
  184. RagingSpiritDesigns

    As a graphic designer, I would never have made that on the initial take, but the client taste and preference often takes precedence over that of the designer. This has undertones of supporting gay marriage (colors are often used to speak to another market vs the main audience), pride in female success and is just very bold.
    A logo is to represent the feel and culture of the company and maybe this does – none of us have interviewed Oprah intensively to create her a design brief and until anyone does and is paid for it, it's no ones business. She has the money to do what she likes – wish I did so more power to her.

    October 28, 2010 at 5:31 pm | Report abuse |
  185. Rita

    I like the acronym (own) but don't care for the colors – they don't seem complimentary to one another and they're hard on the eyes.

    October 28, 2010 at 5:31 pm | Report abuse |
  186. John Watson

    Childish, and therefore quite appropriate.

    October 28, 2010 at 5:30 pm | Report abuse |
  187. nancy marie

    this logo proves that gayle king is more than a leech! lezzzzzz beeee ons

    October 28, 2010 at 5:27 pm | Report abuse |
  188. Kym

    OMGoodness, your description makes it seem horrible. It a nice logo. I bet a million dollars someone else is gooing to try to do the same thing with their logo.

    October 28, 2010 at 5:27 pm | Report abuse |
  189. marc

    hope they didnt take too much time deliberating on it ...its a total loss !

    October 28, 2010 at 5:27 pm | Report abuse |
  190. neverquit

    This is almost always the outcome when you have a very powerful person who insists on micromanaging and making all of the decisions. No doubt, her agency proposed several dozen alternatives, any one of which were probably professional in apperance and avoided the negative connotations of the "I OWN it all, and you own nothing" statement. Oprah no doubt simply had her own vision, and kept telling her team to go back and come up with something else until they threw up their hands and gave her what she wanted. Oprah is a good businessperson, but that does not mean she is a good marketer. Nonetheless, she may be successful enough that the small drag caused by a childish logo won't mean anything, but it is an embarrassment.

    October 28, 2010 at 5:26 pm | Report abuse |
  191. Carolyn

    I like the new name. Great job designers.

    October 28, 2010 at 5:23 pm | Report abuse |
  192. Just me*

    It's Oprah!! The first woman to earn a billion dollars. She's definitely earned the right to use whatever colors she wants. Let her be. It stands out like her personality.

    October 28, 2010 at 5:23 pm | Report abuse |
  193. ladyj

    The initials of her name just happen to be OW. So she adds an N for network. What's wrong with this. I doubt that anyone had a problem with Ted Turner, when he named his networks TNT and TBS.

    October 28, 2010 at 5:22 pm | Report abuse |
  194. myrna

    good grief – who cares!

    October 28, 2010 at 5:21 pm | Report abuse |
  195. L.C. Little

    I think anyone writing a critique of this has way too much time on their hands.

    October 28, 2010 at 5:21 pm | Report abuse |
  196. MMM

    Seriously Oprah, fly the rainbow flag already! Soooo TACKY!

    October 28, 2010 at 5:21 pm | Report abuse |
  197. MamaMia

    ....not that I have the time to waste, but I was flabbergasted when I scrolled down to leave a comment...because it took 91 SCROLLS to get to it! Now whether we like the logo or not, we are ALL talking about it; that's what they want....the thrill of the buzz!!!!!

    October 28, 2010 at 5:20 pm | Report abuse |
  198. Drknluvly

    Oprah – YOU GO GIRL!!

    October 28, 2010 at 5:20 pm | Report abuse |
  199. mo

    Ha! It's NWO backwards! New World Order.. HMM! :S

    October 28, 2010 at 5:19 pm | Report abuse |
  200. tom

    I think she is just gay and is afraid to come out of the closet. Thats what the colors remind me of. Stegman would know.

    October 28, 2010 at 5:17 pm | Report abuse |
  201. mayo211

    I think most of the angry people here are just mad cause they got OWNed by Oprah. Facerolls all around!

    October 28, 2010 at 5:16 pm | Report abuse |
  202. BostonBabe

    I don't know, with her kind of money, I'd make sure it looked better than something I can do, and i'm only an amatuer photoshopper! C'mon Oprah..you can do, eh em, pay for something better than that!!! And why did she leave out the "blue"? A rainbow is "red, orange, yellow, green, blue, purple"??? I see no BLUE???????? Whatever, doesn't matter, she's gay; get over it already and come out of the closet!!!!!!!!

    October 28, 2010 at 5:16 pm | Report abuse |
  203. Kurious

    To each her OWN !

    October 28, 2010 at 5:14 pm | Report abuse |
  204. Dan Uff, Allentown, PA

    Hmmm.... Looks like the logo was made by a 5 year old.

    Too bad Discovery Communications is loosing "Discovery Health" for the "OWN Network", a network that's going to fail in 6-8 months.

    October 28, 2010 at 5:13 pm | Report abuse |
  205. Drknluvly

    OPRAH – YOU GO GIRL!!!

    October 28, 2010 at 5:13 pm | Report abuse |
  206. JMC

    Hmmm, how many ways can a person use their name to label their companies...HARPO – Oprah backwards, OWN – Oprah Winfrey Network, wonder how she can use her middle name :-)
    Seriously, it's okay, doesn't bother me one way or the other!

    October 28, 2010 at 5:13 pm | Report abuse |
  207. Random Anonymous Blackmail

    Oprah craps more money before breakfast than I will see in my lifetime, who cares how her logo looks.

    October 28, 2010 at 5:10 pm | Report abuse |
  208. Jake Ryan

    i guess THE OPRAH NETWORK would not work because it's acronym is T.O.N.

    October 28, 2010 at 5:10 pm | Report abuse |
  209. Dan

    Unimportant

    October 28, 2010 at 5:10 pm | Report abuse |
  210. pensandfeathers

    Its burning my retinas!!!!!!!!!!!!!!

    October 28, 2010 at 5:08 pm | Report abuse |
  211. mpf

    umm... who cares?

    October 28, 2010 at 5:06 pm | Report abuse |
  212. SAM

    Don't like the boldness of it. I really hate the name OWN. It seems so presumptuous. Does she think she OWNS the world?

    October 28, 2010 at 5:06 pm | Report abuse |
  213. SmartBlondie

    It is very seventies, to say the least but worse than that, the acronym is insulting. We all know Oprah "owns" just about everything. I think it should have been simply the "Oprah Network", or "ON". Much better. Something a little more artistic or meaningful would be great too. It really is hideous Oprah. Let me know if you plan to change it, my four year old is very artistic.

    October 28, 2010 at 5:06 pm | Report abuse |
  214. Deb

    To me the logo is simple just as is the message. Own yourself...be authentic....and her new network will speak to that in colorful creative ways. Why read so much negativity into it? It's all about success and the positive.

    October 28, 2010 at 5:05 pm | Report abuse |
  215. Jim in Seattle

    Here's a better quality representation. Doesn't change my opinion, though - nasty! While the design might work better on a large television screen - you know, zooming in at you - it looks very awkward in print.

    http://www.underconsideration.com/brandnew/archives/own_logo_detail.jpg

    October 28, 2010 at 5:04 pm | Report abuse |
  216. tam

    I bet opra doest get a rats butt an long as the green backs keep rollin in. OWN might also be saying I own this, these are my initial but I own this whole thing, infact I own alote of everything. She does have really good taste in cloths ect. so I doubt she has even seen it yet

    October 28, 2010 at 5:04 pm | Report abuse |
  217. mary

    I would have liked to see a logo a little more refined, classy, not so clownish and juvenile.

    October 28, 2010 at 5:02 pm | Report abuse |
  218. john

    I couldn't help myself, clicking on this story – but I did.
    Who cares people?

    October 28, 2010 at 5:02 pm | Report abuse |
  219. Fredrica

    OWN...? As in I have enough money to OWN everything I want in the world? I do not like it. How about Oprah?

    October 28, 2010 at 5:00 pm | Report abuse |
  220. eric

    It's a pretty weak logo. I see the basics of the chakra colors red/orange to purple/violet with green in the middle (heart). But the style is ... down-level.

    October 28, 2010 at 5:00 pm | Report abuse |
  221. JORDAN

    it does not look very professional

    October 28, 2010 at 5:00 pm | Report abuse |
  222. GREGDISCO

    Man – even a black person can't do anything without upsetting a lot of black people who won't let the slavery thing go – there are no people alive today who had anything to do with that. I'm sorry but Oprah has never pretended to be white in any way and has done a lot more to help the African American communities and people in general worldwide than a lot of other people with her power. I think OWN means it is her own – please people give it a rest and let Oprah have her moment, not only as a proud black person but as a woman and a beautiful human being in her OWN right!

    October 28, 2010 at 4:59 pm | Report abuse |
  223. liz

    uh ok, I didnt know grammar school students had their own style of logos

    October 28, 2010 at 4:57 pm | Report abuse |
  224. CEE

    THANK YOU ERIK, YOU GET IT! It's just her name-plain and simple as that. Miserable people act as they are "MISERABLE." Don't take it PERSONAL.

    October 28, 2010 at 4:57 pm | Report abuse |
  225. Lydia

    It's too ordinary! Doesn't emote anything. Think it should be more creative in design.

    October 28, 2010 at 4:56 pm | Report abuse |
  226. Sally

    DINOSAUR!

    October 28, 2010 at 4:56 pm | Report abuse |
  227. ChrisK

    Obvious design by committee

    October 28, 2010 at 4:56 pm | Report abuse |
  228. Mike Hunt

    ...she needs to get a real job

    October 28, 2010 at 4:55 pm | Report abuse |
  229. Alex

    It's ok but could use a little more style.
    http://celebritylaserspa.com

    October 28, 2010 at 4:54 pm | Report abuse |
  230. Lane

    I would think the "ON" Network had more use in marketing than the "Own" Network. Check us out because we're always ON! has a much better appeal than We Own You.

    Who first suggested the acronym OWN? Seriously F'ed up. The colors are weird too.

    FYI, I'm available for work immediately, OWN.

    October 28, 2010 at 4:54 pm | Report abuse |
  231. Jonathan Williams

    Everyone has an opion. I respect that. I truly belive the majority of comments are constructive and they wish Oprah well, and so do I. There is an interesting point about OWN which in the future could be inturped owned as in slavery been one of some comments. I belive the logo of OWN reflects the Beautifulness of a sweet lady Oprah. However, i think the oversight of the public comments will be reviewed. Best wishes Oprah!

    October 28, 2010 at 4:54 pm | Report abuse |
  232. Dlyn

    It sucks!

    October 28, 2010 at 4:53 pm | Report abuse |
  233. xman

    Look likes she is about to come out of the closet!

    October 28, 2010 at 4:53 pm | Report abuse |
  234. AmyJ

    Doesn't look cohesive, or like a lot of thought went into it. Looks like something I would draw if I were sitting around bored, playing with my children's crayons.

    October 28, 2010 at 4:52 pm | Report abuse |
  235. Anthony

    REALLY? THIS is what CNN has to report on? CNN can't find anything else to report on except the STYLE AND COLOR of Oprah's new logo???? COME ON? More people (including me) have responded to this than half the other news pieces out there.

    October 28, 2010 at 4:52 pm | Report abuse |
    • jimmy

      There are about 1000 other links on CNN's site. Try clicking a headline that sounds like it might interest you. I feel like I'm replying to a 3 year old.

      October 28, 2010 at 4:59 pm | Report abuse |
  236. Tom

    I am presuming they were going for the mnemonic device of a simple short word and also playing to the acronym happy culture we have become as we progressively dumb down our society.

    October 28, 2010 at 4:51 pm | Report abuse |
  237. Jim

    Looks like she spelled "pwn" wrong, as in she's getting pwn3d by the critics on this terrible logo.

    October 28, 2010 at 4:50 pm | Report abuse |
  238. Willie

    It stinks. Looks like a 6 year old come up with the idea.

    October 28, 2010 at 4:50 pm | Report abuse |
  239. taylo

    OWN....

    Not sure if its politically correct to have a person of color chosing the "OWN" as a good name...
    Slavery anyone????

    Oh thats right...only whites can be "owners" this day and age...

    October 28, 2010 at 4:50 pm | Report abuse |
  240. Sammy

    I think her new logo should be....LOSER

    October 28, 2010 at 4:49 pm | Report abuse |
  241. Fred Krueger

    As a lifetime commercial artist, I think the "OWN" logo stinks. It hasn't the class that Oprah exudes, it is garrish and child like. I would suggest the "O" on her magazine cover with some stylish text to go with it. Keep it simple. This one is irritating.

    October 28, 2010 at 4:49 pm | Report abuse |
  242. D23

    LOL @ the in depth analyses of a three letter logo. What a basket case of a society we live in. SMH.

    October 28, 2010 at 4:48 pm | Report abuse |
  243. Mike B

    That logo is exactly what I would expect from someone so deeply entrenched in their own 'pocket culture' that they have to give every opportunity for promotional work and art design to "family". The result is a positive feedback loop of failure; glad-handing and gloating over shared success without bothering to consult with the Establishment; professionals who do that sort of work for a living.

    October 28, 2010 at 4:48 pm | Report abuse |
  244. Charles Camp

    I like it and think Lady "O" can do whatever she wants with HER business. People, if you feel you can do better, how about you put yourself in a position to OWN your OWN network! Quit hating on Oprah and get a life!

    October 28, 2010 at 4:47 pm | Report abuse |
  245. Voig Nederlander

    As a designer, I feel qualified to say this is offal.

    October 28, 2010 at 4:46 pm | Report abuse |
  246. Billy

    Looks like something I farted out at lunch time.

    October 28, 2010 at 4:44 pm | Report abuse |
  247. David in Houston

    The logo doesn't make any sense. The colors have no meaning. The stripes have no meaning. Just because you can make things colorful or add stripes to a logo, doesn't mean you should. That logo would be more appropriate for a cartoon network. As Lass, above said, her logo should definitely be more sophisticated.

    October 28, 2010 at 4:44 pm | Report abuse |
  248. EuphoriCrest

    As a designer, I find it nauseating. Go back to the drawing board. Please.

    October 28, 2010 at 4:43 pm | Report abuse |
  249. Ray Charles

    Wow, even my retinas are burning - and I'm dead.

    October 28, 2010 at 4:43 pm | Report abuse |
  250. Songbird

    Oprah has done what no other African American woman in history has done. She's used the personal trials of her past to change the future of millions through her EXTREMELY charitable giving. She's one of the richest people in the world, and has done so well for herself that both she and her talk show are known worldwide. Now she's got her own cable network, and we're going to b!t#h about the logo? Get a life people!

    October 28, 2010 at 4:41 pm | Report abuse |
    • ViSmith

      Tell me. How does being a winner, make Oprah infallible? How does being rich make her a saint? She is an Idol, that stupid people worship. The logo, from the RICHEST woman in the US happens to be some of the most uninspired design I've seen. it probably took 15 min to create and cost $15,000.

      October 28, 2010 at 4:51 pm | Report abuse |
  251. Burbank

    As someone who has been a professional artist in both the fine arts and graphics fields and has done their share of logos, it's just not unique enough and involves zero imagination. It looks like someone just took Times Roman font and called it a logo. It needs more variation such as perhaps a small W tucked between a larger O and N. This big OWN just points to the fact that Oprah has more money than God, not the image I think she wants to project. Makes her look grabby and greedy.

    October 28, 2010 at 4:41 pm | Report abuse |
  252. ViSmith

    It should say PWN! For what is says. Aside from the garish colors and zero creativity in it's design, this logo says "I OWN" Own what? who? What is she OWNing? us "little" people? the network? not a good message I think, hardly humble, and even narcissistic in it's suggest that of OWN. Doesnt Oprah remember what "ownership society" got us in the bush admin, a mortgage crisis that nearly sunk the nation. I think may sink her.

    October 28, 2010 at 4:40 pm | Report abuse |
  253. jerry cooperman

    we love oprah at our house. we would love to see her in good shape first ,and secondly ,her logo is a-okay.lose only a little weight girl you are the best

    October 28, 2010 at 4:40 pm | Report abuse |
  254. Jerry

    They need to scrap this and just get a graphic of a pig's head – that is more suitable for Oprah.

    October 28, 2010 at 4:39 pm | Report abuse |
  255. sallyharris

    Oprah, God Bless what ever you do....These neg people are people who wish they could do what you have done but can't due to all the neg thoughts...God Bless You.

    October 28, 2010 at 4:39 pm | Report abuse |
  256. Lass

    Well, it isn't my business or my decision, but I do have an opinion. Maybe a bit more class, a more sophisticated look for a network logo. Again, just an opinion.

    October 28, 2010 at 4:39 pm | Report abuse |
  257. dislike all pretend persons

    Oprah is a negative person to real people

    October 28, 2010 at 4:39 pm | Report abuse |
  258. snoopdawg

    Are you kidding?! It looks like a 'One A Day' taken by women only. It's PERFECT!

    October 28, 2010 at 4:37 pm | Report abuse |
  259. Lou

    Okay!!! Just like Oprah got us talking about stuff that really does not matter, but oh well. I Love it!!!

    October 28, 2010 at 4:37 pm | Report abuse |
  260. Karen E.

    My God People!! Get a Life!!!! Who in the world has time to dissect this logo. With all that's going on in the world, no jobs, foreclosures, etc. Huffington Post is commenting on this? I guess with everyone reading the news online now, their grabbing for a lifesaver as I can't imagine they would last much longer reporting on something like this. Leave this to the art students, and teachers, or people who care.

    October 28, 2010 at 4:36 pm | Report abuse |
    • Rogers

      UHHHHH you sure posted a lot. You must have a lot of spare time.

      October 28, 2010 at 4:38 pm | Report abuse |
    • Burbank

      Apparently you have too much time on your hands and not enough of a life yourself or you wouldn't be reading and posting on this blog. The pot calls the kettle what color???

      October 28, 2010 at 4:43 pm | Report abuse |
    • ViSmith

      As far as branding. A logo means a lot to a business. Fr the richest, most influential woman in the US, it is a significant issue I think. and speaking of lifesavers, I think I know where they got their Idea for the design. Just look at that "O"

      October 28, 2010 at 4:43 pm | Report abuse |
  261. LovesOprah!

    Oprah is one of the wealthiest people around she can make what ever logo she wants and even if she wasn't the wealthiest she still has the right to do whatever she wants! U people really have nothing better to do then criticize Ms. Winfrey. Get a life u obviously don't have one! Love u Ms. Winfrey!!!!

    October 28, 2010 at 4:35 pm | Report abuse |
  262. Bob

    Who cares it's Oprah and she can do whatever she pleases just as you and I can do. Can't the news just leave people alone and not create a major news story about every thing people do. Who cares, if it were just black and white someone wouldn't like it, they'd find a statement behind it and the news would be crucifying Oprah. How I long for the days back in the 60's when I was a kid and no one knew much about anything going on in the world unless it was really "IMPORTANT".

    October 28, 2010 at 4:35 pm | Report abuse |
  263. tiazu

    She jumped the shark....

    October 28, 2010 at 4:34 pm | Report abuse |
  264. DK

    An absolute perfect match to her blinding arrogance and her simple minded followers. She can buy the folks whose eyes glaze over and brains shut down as they chant in monotone "yes we can, yes we can, yes can" at whatever nonsense someone with a teleprompter shouts. It'll take far more than a Pontiac to buy us thinkers. Terrible logo.

    October 28, 2010 at 4:32 pm | Report abuse |
  265. dubyadubya

    I love it! So fresh. Invigorating. Great message.

    October 28, 2010 at 4:32 pm | Report abuse |
  266. Erik

    It's perfectly fine. People with the slavery isse–give it a rest. OWN-Oprah Winfrey owns her own network–plain and simple.

    October 28, 2010 at 4:31 pm | Report abuse |
  267. John J. Holmsmith

    Utterly AWESOME!!!!!!!!!!!!!

    October 28, 2010 at 4:31 pm | Report abuse |
  268. Fan

    What has she ever done to you, or are you mad because she hasn't done anything for you? Oprah you have paid the cost to do your OWN thing. I love your generosity. I guess you already know, whatever you do it will not be good enough for some people.

    October 28, 2010 at 4:31 pm | Report abuse |
  269. Alice

    I don't like it. My teenage kids and their friends say "OWN" and "OWNAGE" to reflect their feelings of superiority. As in: "Ew, he owned you!" Or "Wow, Own!. Looks and sounds juvenile.

    October 28, 2010 at 4:28 pm | Report abuse |
  270. Jason Bailey

    First of all, can we stick to the topic people without going off on Oprah herself?

    Second, I have a B.F.A. in graphic design and have been in the design industry for 16 years so I feel like I can give an appropriate answer for this.

    Oprah's logo on the O Magazine is more successful for a couple of reasons:
    The negative space of the white O in the color filled box gives a feeling of presence. The O takes up nearly the entire box and represents the extensive reach that Oprah has. The thick and thin lines of the O in the O magazine logo give a feeling of elegance as do most serif typefaces. The resulting effect is a feeling of power and elegance at the same time. The choice of the bold pink color behind the O gives a feeling of someone who is bold. So you're left with a powerful, elegant, and bold feeling. This is more inline with Oprah's personality.

    Now for this logo:
    It sounds like a lot of people have a problem with the bright colors. What Oprah needs to decide is if this logo best represents her target audience as well as herself at the same time. That should be the determining factor for changing the logo. When designing a logo, it's always important to strip it down to it's simplest form. What does the 3D look do for this logo, for example? Nothing. It does nothing to bring out her character or network. The colors may be appropriate in terms of her boldness, but again: the spectrum of colors does nothing for her.

    If I were designing the logo, I'd do the following:
    Simplify the color spectrum down to 3 bold colors and place them in blocks behind each of the letters like in the O logo. make the blocks have shadows and not the O. The O is elegant and powerful. Not heavy.

    One other consideration: Bright colors tend to look better on screen because screens use the RGB gamut and allow for brighter colors than print. Bright colors aren't a bad idea considering it's a network channel. It's how you handle the bright colors that may make or break the logo.

    October 28, 2010 at 4:27 pm | Report abuse |
  271. cinders23

    In my house she is know as "I-prah". It really is all about her (I, I, I, me, me, me,,,), including being on the cover of her own magazine. She is the ultimate "look-at-me". The logo should read I-W-N. There now, would that look better (and more truthful!)?

    October 28, 2010 at 4:27 pm | Report abuse |
  272. Robert Berry

    OWN appears to indicate a bit of selfishness> why not call it the O NETWORK> the colors on the OWN are very sickning. Remember u have think about the folks who bought u to the dance,, as they have had a roll in your success.

    Why not have a contest and let your fans pick the logo. Not a bad idea. I personally dont like OWN.

    October 28, 2010 at 4:27 pm | Report abuse |
  273. TabloidTrasher

    Now that she will no longer buy her live audiences with trinkets, she has to find a new way to drum up market share for the ego larger than even herself.

    October 28, 2010 at 4:26 pm | Report abuse |
  274. JonDoe

    @William 4:15pm
    the ignorance you've displayed with your comment shows your poor taste and extreme lack of sophistication. are you mad your children aspire to be like her, powerful and wealthy? your hateful words will not get you far. bless your putrid soul.

    October 28, 2010 at 4:25 pm | Report abuse |
  275. Mark

    She does own the network, and her efforts continue to push large amounts of funding to inner city projects. I like the comment about the cars...lets all remeber that the vast majority of folks that recieved cars that day were white middle class! Let the logo ride...it is different, it catches the eye...and obviously looking at this thread folks are talking about it.

    October 28, 2010 at 4:25 pm | Report abuse |
  276. Cindy Louhoo

    Whoever designed it is probably laughing all the way to the bank!

    October 28, 2010 at 4:25 pm | Report abuse |
  277. Jewels

    I think that this is a beautiful way to portray her name, her ownership of a network. Harpo is Oprah spelled backwards. She has a right to do this the way she deems necessary and has earned that right through hard work, perserverance and dedication. I love the rainbow colors which reflect joy and beauty in our very difficult world.
    Ted Turner has TNT which is agressive and means Dynamite, why didn't anyone balk at that? Hers says I did this. I OWN this network, and her is how I want it reflected!!! I say congrats to you Oprah...do your thing! Show the world more! Our Woman, Network!!!

    October 28, 2010 at 4:24 pm | Report abuse |
  278. Logic

    Looks like my 3-year old put magnetic letters together on the fridge. Her's was 'PWN' though....:)

    October 28, 2010 at 4:23 pm | Report abuse |
  279. Jim

    Would expect something a lot better. Not very professional. I agree with the comments that OWN has negative connotations.

    October 28, 2010 at 4:22 pm | Report abuse |
  280. ppearson2005

    It is "GOOGLE" and "EBAY" style font. Although it isn't as original as her signature "Oprah" it is good.
    I think the word "OWN" is strong and does not necessarily appeal to individuals the way that "NOW" or "WIN" might have. Wait and see. Oprah is a strong woman who makes her "OWN" way in thiis world. She is a leader not a follower.
    She has a gift when it comes to creating, giving, and growing. I personally didn't like "HARPO" to be honest. A bit too comedian for me, but it works.

    October 28, 2010 at 4:22 pm | Report abuse |
  281. dane

    why does this blog have it stretched and pixelated??

    October 28, 2010 at 4:21 pm | Report abuse |
  282. brown

    It looks like Oprah spent about the same amount of time on this new logo as she does on her weight problem.

    October 28, 2010 at 4:21 pm | Report abuse |
  283. DDKB

    Its U-G-L-Y by any standard, people expect more from a woman with a trillion bucks starting her "OWN" network

    October 28, 2010 at 4:20 pm | Report abuse |
  284. Mel

    How about OWN as in I am owning this and it's mine! Give her props, she is proud, bold and no other woman has survived so much critcism with such grace and dignity. High five to my gal from B'more and what she has accomplished. She does own a lot and GIVES a lot and is GRATEFUL. If you took the time to know what she is about you wouldn't be so critical. Is she embracing all colors and embracing something that doesn't look like everything else? YES, good for her. Could you really come up with anything that wouldn't spark controvercy? No, otherwise you would be in her shoes...walk a mile my friends, none of our bank account has her digits in it. Her success is directly proportioned to how much she has given back. I'm overjoyed at her success. She has made me a better woman because she is so willing to be positive and put subjects out there that were taboo. She is a delight.

    October 28, 2010 at 4:20 pm | Report abuse |
  285. Nicki

    I don't mind the colors or the style. But the message of ownership is offensive. Enough with the consumerism Oprah!

    October 28, 2010 at 4:20 pm | Report abuse |
  286. pam

    No matter what logo she comes up with, someone will think its ugly. Who gives a crap.

    October 28, 2010 at 4:19 pm | Report abuse |
  287. Lauren

    What the heck – it's her logo. If she likes it, that is all that matters.

    October 28, 2010 at 4:18 pm | Report abuse |
  288. Peggie

    What a lot of comments for such a simple thing. Hey, I love Oprah, and if it suits her it suits me.
    What difference does it make to all those who receive homes, schools, money, care and consideration.
    I'm sure she has earned everything she has and shares it willingly. More power to her. Hey Oprah,
    why don't you run for President? Don't care what your party is, I'd vote for you.

    October 28, 2010 at 4:17 pm | Report abuse |
    • William

      Yes Oprah, please please PLEASE run for President, so that the majority of the US population with the capacity for rational thought can reject you and burst your delusional bubble of superiority (just as we'll soon be doing to the Dims next week and to Obama in 2012).

      October 28, 2010 at 4:23 pm | Report abuse |
  289. William

    That logo is PERFECT for Oprah... it exudes low class, poor taste and a complete lack of sophistication. A spot-on reflection of black American culture in general.

    October 28, 2010 at 4:15 pm | Report abuse |
    • cayenne

      you should be ashamed of yourself....an outspoken racist.

      October 28, 2010 at 4:22 pm | Report abuse |
    • Kim

      Seems to me, your little racists self, is jealous of Ms. Winfrey! Wish you had half of what she's accomplished huh!! HA HA HA!

      October 28, 2010 at 5:06 pm | Report abuse |
    • Anita Tucker

      No sir, you are exhibiting low class, base and irresponsible behavior. It merely scratches the surface that something as mundane as a logo would illicit such a vitriolic response but what's in you must come out... The woman has the right to do as she pleases. Yes, she's rich and famous and this makes some folks envious, but you haven't walked in her shoes. It's a logo to brand a product. Not great, but good enough. I'm sure that as fabulous as you imagine yourself, there are some who despise you, probably for no othe reason than you're annoying. Another classless black woman.

      October 28, 2010 at 9:23 pm | Report abuse |
  290. Kal

    When you have come from where Oprah came from and accomplished what she has in spite of so many things, and helped as many people as she has , People are still stunned at what she pulled it off. I say Oprah Do your thing!!!!

    October 28, 2010 at 4:15 pm | Report abuse |
  291. Colin

    And to every one who had a negative comment, Oprah is giving you a new "CAR" YOU JEALOUS AMERICANS.

    October 28, 2010 at 4:15 pm | Report abuse |
  292. Marco Budgyk

    It's fine. Not the best. But simple, bright, and colorful. What more do you want for a television network?

    October 28, 2010 at 4:15 pm | Report abuse |
  293. Eric,NYC

    I'm a graphic designer and I must say,for a woman with so much money and power,this is a simply hideous logo and "OWN" certainly implies a racist undertone.PERIOD!

    October 28, 2010 at 4:13 pm | Report abuse |
  294. Miss Janet

    I can't reply directly to some of the posts I'm responding to because the reply button isn't there for some reason but what in the heck is wrong with some of the people on here talking about race and politics? I see people referring to race and politics. If I say I "own" a pair of jeans, is that saying anything about slavery? If I say I own a black purse, does it matter at all what political party I'm with? OWN stands for Oprah Winfrey Network and yes, she OWNS it. ITHAT's all OWN means! Geesh! And I'm sure she will employ plenty of black people and white people and Democrats and Republicans and Liberals. Good Grief.

    October 28, 2010 at 4:13 pm | Report abuse |
  295. Sheila

    WOW The thinking pattern of some of you that have posted here is amazing. Maybe it is a message that we need to OWN our OWN things: like TV stations, news outlets, schools. businessess. But more of you went to a slavery reference and not a ownership reference.

    October 28, 2010 at 4:13 pm | Report abuse |
  296. justme

    The perspective is odd – different for each letter.

    October 28, 2010 at 4:12 pm | Report abuse |
  297. Andy

    Sometimes your own creations screw you over

    http://www.1000miserablethings.com/?p=460

    Hysterical stuff.

    October 28, 2010 at 4:12 pm | Report abuse |
  298. Jerri Waterman

    For a woman with millions of $'s the graphics could have done by a 10 year old. Sad I could have done better with my 24 year graphic experience.

    October 28, 2010 at 4:11 pm | Report abuse |
  299. tiffany

    It's very dissapointing. It lacks the class and stability that Oprah has eminated for years. She could have done better.

    October 28, 2010 at 4:11 pm | Report abuse |
  300. Merry Monet

    Garish as hell. Maybe better in basic black with "o" and "n" in lower case letters, "w" in upper case?

    October 28, 2010 at 4:11 pm | Report abuse |
  301. Chris

    First reaction was... the colors remind me of the Gay Pride flag... and that she is pandering. The second reaction was "Ouch"... OWN reeks with negative connotations – like being owned (slave). Seems like having a tagline incorporated with the letters would have presented a clearer message and not allowed me to wander into the thoughts that came to my mind.

    October 28, 2010 at 4:11 pm | Report abuse |
  302. Just!ne

    Clearly the comments being made about her logo shows just how much jealousy there is over her profound success. "Huffington Post readers commented that the logo resembles an art project crafted by a grammar-school student yet also seems quite appropriate as signage for a Las Vegas strip club." is over the top. For crying out loud, it's just a bunch of letters people! I think the real truth is people are angry because it spells out OWN as in Oprah owns all u, hence why she is as powerful as she is. If you're going to insult something, do it with the right bearings. Lemmings.

    October 28, 2010 at 4:09 pm | Report abuse |
  303. Sylvia

    I love it and it reminds me of the "Life Savers" candy and that is what Oprah is to a lot of people she's a Life Saver.
    Her logo should be bright, just like her.......I Love you Oprah for all you do and for who you are.

    October 28, 2010 at 4:07 pm | Report abuse |
    • victor

      I officially declare the end Western civililization...when people discuss the logo colors of one of the biggest demagogues in history who single handedely made it ok for women of all colors and education levels to be annoying, blabber mouthed, non-thinking, overly sentimental worshippers at the shrine of a talentless huckster who has made a fortune playing to women's emotions and their senationalized fear/mistrust of men. It is a sad day...that sound you hear is Nero fiddling while Rome burns. Enjoy it my friends.

      October 28, 2010 at 5:34 pm | Report abuse |
  304. Ray

    Just like Oprah. LOOK AT ME!

    October 28, 2010 at 4:07 pm | Report abuse |
  305. Maestro

    WHO CARES?

    October 28, 2010 at 4:07 pm | Report abuse |
  306. matthew

    It has EVERY color of the gay flag or rainbow. From left to right, it goes EXACTLY as the gay flag. She is definitely coming out of the closet. Good for her.

    http://www.crwflags.com/fotw/flags/qq-rb.html

    October 28, 2010 at 4:06 pm | Report abuse |
  307. skysgirl

    It's the woman in Oprah....I love it and I love her too!

    October 28, 2010 at 4:05 pm | Report abuse |
  308. Nate

    Who really cares? People have too much time on their hands to criticize something as mundane as a logo

    October 28, 2010 at 4:05 pm | Report abuse |
  309. beckyboo

    LOVE IT! OWN it OPRAH!!

    October 28, 2010 at 4:04 pm | Report abuse |
  310. Darcie

    Just be thankful it doesn't say "GOD" ... "OWN" tells the story all by itself. What an ego ...

    October 28, 2010 at 4:03 pm | Report abuse |
    • GEORGE

      It's her name after all! Companys all over the world use there name for the business, is that ego or just branding your company with your name???

      Come on now there is no ego here....

      October 28, 2010 at 4:11 pm | Report abuse |
  311. Doris Lomack

    OMG IT LOOKS LIKE THE GAY COLOR!! IS SHE REALLY GAY?

    October 28, 2010 at 4:03 pm | Report abuse |
  312. Jamie

    After seeing the headline I thought the story would be more about "OWN" than the colors. Wow does it really matter what the colors are?

    October 28, 2010 at 4:01 pm | Report abuse |
  313. RainManOR

    My very first reaction was OMG that is ugly. It actually hurt my eys looking at it. With Ophah being a classy lady I think she could do much better. Just going to solid translucent would look much better. It would still uphold the "rainbow" she must have been trying for while not being so "shocking"/jarring.

    October 28, 2010 at 4:00 pm | Report abuse |
  314. Gerry

    It doesn't look professional. It looks like something anyone could come up with without any thinking. If she paid for that idea she should have it redone.

    October 28, 2010 at 4:00 pm | Report abuse |
  315. Debby

    People think way to much of themselves. And I mean the majority of people commenting here, not Oprah. She actually does OWN it.

    October 28, 2010 at 3:59 pm | Report abuse |
  316. FT

    All I got to say is, she has worked hard for what she has, and if this is what she wants, more power to her. Plus Colorful things say a lot. GREAT JOB>

    October 28, 2010 at 3:58 pm | Report abuse |
  317. clovergirl99

    Is it supposed to be so blurry (fuzzy?), or is that just a copy/paste problem?

    October 28, 2010 at 3:58 pm | Report abuse |
  318. smittysgirl

    NEGATIVIITY IS IN OUR SOCIETY, SO WHY SHOULD OPRAH CARE ABOUT WHAT YOU THINK!

    October 28, 2010 at 3:58 pm | Report abuse |
  319. Deuces

    Will admit I'm not a huge fan, but WOW! Ya'll go back to work! Don't hate the player - hate the game. Let this grown, wealthy woman do what she wants to do with her initials... Wow!

    October 28, 2010 at 3:58 pm | Report abuse |
  320. Dave

    I like it. A good logo will be able to be recognized in a glance. The colours of the letters in GOOGLE do the same thing. This logo stands apart from many other coloured logos. . . and thus, will be successfully branded very quickly as Oprah's logo. Looks great! :) Dave in Canada

    October 28, 2010 at 3:57 pm | Report abuse |
  321. Holly Golightly

    @Truth–is there anyone you DON'T think is a liberal stooge???

    October 28, 2010 at 3:57 pm | Report abuse |
  322. Devonly

    Who cares if it's ugly. Why is this a big deal. Don't people have more important things to worry about?

    October 28, 2010 at 3:57 pm | Report abuse |
    • GEORGE

      May I ask then why take the time even to read this if you feel that way.

      I like too be a well read person and can talk about many things and read many things. Try and have a more open mind and branch out and stop juding others. Have we not learned that this type of thinking can only cause harm!

      October 28, 2010 at 4:01 pm | Report abuse |
  323. cayenne

    It's GAY, she's coming out..Thanks Gayle

    October 28, 2010 at 3:56 pm | Report abuse |
  324. JK

    very unclassy......very pretentious.
    Oprah, I am sure you have designers that could have come up with a more fitting.

    Feels like you are shoving your power and wealth in our faces.

    October 28, 2010 at 3:56 pm | Report abuse |
  325. Linda

    I love the logo. Its bright and uncluttered. I guess you would call it minimal.

    October 28, 2010 at 3:56 pm | Report abuse |
  326. Shhhh

    I like it. It's cheerful, clear, bright and represents the "OPRAH" brand. Nice job. Remind you of another primary color logo that starts with G???

    October 28, 2010 at 3:55 pm | Report abuse |
  327. stupified

    To (AC Kane) why does everything have to end up being a slavery thing. 150 yrs as come and gone. LET IT GO!!!!!!!!!!

    October 28, 2010 at 3:55 pm | Report abuse |
  328. Rafael

    I don't like it one bit. It's an ugly, abrasive logo. Not to mention that the choice of using the acronym "OWN" seems very tacky. I can see how it might seem clever and cool, but when you're a person with her kind of resources (financial and influential), it sounds like you're making a statement about how you feel about your place in the world. It's almost megalomaniacal....even more so when done in such a brash manner.

    October 28, 2010 at 3:54 pm | Report abuse |
  329. George

    I must say I like it...

    I think it is bright and bold and also has a calming feel with the colors used. Nice too see the person that did this and her okay for it and go out of the box and do somening less plane as most networks.

    Good Job!

    October 28, 2010 at 3:53 pm | Report abuse |
  330. juniper

    i would of called it WOW watch oprah winfrey sometimes people over think stuff

    October 28, 2010 at 3:53 pm | Report abuse |
  331. jockeybird

    Both the sign and the person it represents are truly over-rated. She is just a person, no more, no less, and certainly not worth worshiping which is the case for anyone. As for the sign, I can't believe people give a rat's behind about a logo. Not impressed, but I really don't care, either. If she likes it, that is what matters. While it is great to see an African American woman rise above adversity, and she has helped many people, I am not confortable with anyone being put on a pedestal like she has been...so I choose not to worship the Oprah altar.

    October 28, 2010 at 3:53 pm | Report abuse |
  332. Robin Adams Parks

    E G O

    done in any obnoxious color

    October 28, 2010 at 3:52 pm | Report abuse |
  333. Diane

    I'm so glad Oprah finally came out of the closet. Your turn Gail...

    October 28, 2010 at 3:51 pm | Report abuse |
  334. sparky

    Seriously?? this is what people have to complain about or comment on? WHO CARES??????

    October 28, 2010 at 3:51 pm | Report abuse |
  335. fred

    none of it is any good. the colors are horrible. the drop shadow is way over done.. the text at the bottom does not align correctly with the logo above it.. it looks like someone just whipped it up in photoshop in under 2 minutes with no thought whatsoever about the design/colors/layout. yuck yuck yuck. save the world from bad design!!

    October 28, 2010 at 3:49 pm | Report abuse |
  336. Kareen

    Oprah's big EGO is talking
    No taste and childish

    October 28, 2010 at 3:48 pm | Report abuse |
  337. Joanna

    I was certainly expecting something more sophisticated. Too bad.

    October 28, 2010 at 3:48 pm | Report abuse |
  338. Sugaren

    Who really cares about Oprah's logo!!! Her show has become such a bore to watch!!! I think its time for her to retire!!! Her show should of ended a long time ago its way past due don't you think people????????????

    October 28, 2010 at 3:47 pm | Report abuse |
  339. Jay

    Is this serious?? It's JUST A T.V show LOGO! Quit making a big deal out of nothing!

    October 28, 2010 at 3:47 pm | Report abuse |
  340. JD

    All right, Oprah, we know you already own enough to make you very wealthy, but this OWN is too much.

    October 28, 2010 at 3:47 pm | Report abuse |
  341. Judy

    She is totally full of herself. She just doesn't know what more to do with her millions, or is it trillions. It is definitely as
    GAY sign. About time she came out of the closet. Like to see her better half.

    October 28, 2010 at 3:47 pm | Report abuse |
  342. ArtInChicago

    It's a logo,period. I have never purchased a product for its logo. I don't like the Lexus logo but I sure would own one.

    October 28, 2010 at 3:46 pm | Report abuse |
  343. Dude

    Name sounds good to me. Whats wrong with it? Its a sign of her time. She OWN's it. You go Oprah!

    October 28, 2010 at 3:46 pm | Report abuse |
  344. Marie

    I like Oprah, but think the logo is gawdy. The OWN seems pretentious, like she "owns" the world!

    October 28, 2010 at 3:46 pm | Report abuse |
  345. Tim

    Sheesh! I do logos for a living and they'd cut off a finger if I did something like this.

    October 28, 2010 at 3:43 pm | Report abuse |
  346. kiki

    http://thefashioncamp.com

    October 28, 2010 at 3:43 pm | Report abuse |
  347. IJ

    How many different terms can you use to spell EGOTISTICAL.

    October 28, 2010 at 3:41 pm | Report abuse |
  348. ron mcloughlin

    What was wrong with the original O plus NEW NET? Oprah's New Net. The last word is like Jesus casting his net for more fish! The colors are BOOOOORING.

    October 28, 2010 at 3:41 pm | Report abuse |
  349. What does this meeeean?

    "Double rainbow, all the way. Oh my God, it's so intense. It's starting to look like a triple rainbow. What does this meeeeeean?!?!?"

    I thought it had something to do with gay pride.

    But Oprah does just about OWN everything, doesn't she?

    October 28, 2010 at 3:40 pm | Report abuse |
  350. sdtravelguyyz

    I looks a lot like a symbol for a LGBT or Gay Pride event, YEAH!!!!

    October 28, 2010 at 3:39 pm | Report abuse |
  351. H

    HIDEOUS! It's a rip on a "google" style logo. uggggly!

    October 28, 2010 at 3:39 pm | Report abuse |
  352. Steve

    did she come out of the closet yet?

    October 28, 2010 at 3:38 pm | Report abuse |
    • Karina

      No ..not Yet..... This is perhaps the prelude !!!! YES !!! It's been a long time coming..

      October 28, 2010 at 11:25 pm | Report abuse |
  353. Holly

    Looks like they are introducing the new letters on Sesame Street!

    October 28, 2010 at 3:37 pm | Report abuse |
  354. T-Ray

    I think it is kind of funny that she used "OWN" as her logo. Please ask yourself if a white person started a network called that how many race cards would be thrown around. It reminds me of a Micheal Jordan Commerical back in the day. You know the one when he is dribbling down the court through a team of white players then dunks on them. No one said a word then and I am sure no one will say a word today. Funny how things work.

    October 28, 2010 at 3:37 pm | Report abuse |
    • KO

      Ohh, the plight of white man, I own 96% of wealth, make more than every other race and gender for the same amount of work. 99% of the presidents have been white males and well over 70% of Congress, but woe is me. How does an acronym for a lady who helps everybody regardless of race, creed, or color become an issue on race?

      October 28, 2010 at 4:21 pm | Report abuse |
    • T-Ray

      KO

      I see you missed the point. Not surprised. Has nothing to do with woe is white man. Just remeber this comment when Jessie Jackson gets on his soap box next time saying something that is the reverse of my comment. Nobody has a problem with something if it suits them but will complain if it doesn't. That was the point of the post i made. Glad i had to get the magic markers and paint the picture for you.

      October 29, 2010 at 12:23 pm | Report abuse |
  355. steeve-o

    She should have made the letters red, black and green, with a key in the "O". That'd have been righteous.

    October 28, 2010 at 3:37 pm | Report abuse |
  356. Michelle

    Why doesn't it just say E G O ? That would actually be more apt. Yeah, Oprah has helped so many and she should-she has so much. Giving from such deep pockets doesn't mean as much as those who give who have so little themselves. I have not drank the Oprah Kool-Aid. People need to stop treating her like she's God, even if she , hereself believes that she is.

    October 28, 2010 at 3:36 pm | Report abuse |
  357. Bertob

    Why does the media try to make everything in life a reality show auditon? Ms Winfrey has proven to a success without the mindless options of so called pop culture experts who have this ongoing "self promoting" campaign in having an opinion on any mindless issue imaginable. If Ms Winfrey likes it, enough said.
    Where do these people get the gall to impale their opinions on others?? Be gone... find something positive and constructive to do with your time and stiop polluting the world with your e Lohan Hilton Kardasian Beiber-Sheen-Palin idioscy.

    October 28, 2010 at 3:36 pm | Report abuse |
  358. G

    Who the "F" cares?

    October 28, 2010 at 3:36 pm | Report abuse |
  359. Hank-green valley, arizona

    Money poorly spent!!

    October 28, 2010 at 3:35 pm | Report abuse |
  360. Ayame

    I think the colors kinda clash, and it's not pretty. I wish she had used like, violet and curly cues. It seems to fit her better. A more elegant, not block-printed, logo.

    October 28, 2010 at 3:35 pm | Report abuse |
  361. Nathan

    Why would anyone care what this logo looks like – I just wasted a minnute of my life reading this

    October 28, 2010 at 3:35 pm | Report abuse |
  362. JeramieH

    The O yellow/orange sorta makes my stomach churn.

    October 28, 2010 at 3:35 pm | Report abuse |
  363. bev

    the more spiritual will recognize the chakra colors – red for root, orange for sacral, yellow for solar plexus, green for heart, purple for crown. Throat and 3rd eye are missing , but never mind.

    October 28, 2010 at 3:34 pm | Report abuse |
    • JeramieH

      Sorta disingenuous to include all colors as proof of your theory. For that matter, one might also recognize them as the optional colors available to buyers of a Ford Fiesta.

      October 28, 2010 at 3:50 pm | Report abuse |
  364. Hank-green valley, arizona

    Is that the best she can do? Give me a break!!

    October 28, 2010 at 3:34 pm | Report abuse |
  365. David M

    What do I think about it? Fugly.

    October 28, 2010 at 3:32 pm | Report abuse |
  366. MJB

    Haven't cared anything about Oprah since Mr. Obama got in. However she has done some really good things for people.
    Her new logo is whatever !!

    October 28, 2010 at 3:31 pm | Report abuse |
  367. BJ

    Well, as always she is showing how much more power and prestige she has over the rest of us.

    October 28, 2010 at 3:31 pm | Report abuse |
  368. Mychaeltodd

    Who cares?!.......really- what do we benefit from her having a good logo design?

    October 28, 2010 at 3:31 pm | Report abuse |
  369. Michelle

    OPRAH! Please call me! I'm a graphic designer, and I do GREAT work! Logos and corporate ID are a specialty!

    October 28, 2010 at 3:30 pm | Report abuse |
  370. Jesse Howard

    Who cares? I don't!

    October 28, 2010 at 3:29 pm | Report abuse |
  371. Harris Bierstein

    It just shows you how the computer has allowed anyone to create bad design.

    October 28, 2010 at 3:28 pm | Report abuse |
  372. Esther

    it looks like it's all over the place...MESSY. You can never go wrong with simplicity and that's what the brains behind this project should have done. It does not represent someone like opray who is so mighty when it comes to the media. my suggestion, pick a white or black field and the text should be white if the field is black and black text if the field is white. This looks like a channel for college kids.

    October 28, 2010 at 3:28 pm | Report abuse |
  373. Andulamb

    And here I thought the controversial thing was that OWN sounds very possessive and materialistic. It's like she's saying "yep, here's another thing that's mine." As for what it LOOKS like, I really don't care, and no one else will either in a few months. We're too concerned these days with appealing to the masses. Some of the best product names and logos were developed back in the stone ages when a couple old guys just pulled something out of their butts and ran with it. These days everything is either bland and forgettable or else tries too hard to be edgy/catchy/friendly.

    October 28, 2010 at 3:28 pm | Report abuse |
  374. Alex

    It is her network and she should be able to have her design

    October 28, 2010 at 3:27 pm | Report abuse |
  375. Blondie

    Who cares what logo she uses? Too much has been made about Oprah throughout the years. Yes, she does a lot of good, but her publicity has also made her rich, so let her do what she wants to do–she will do that anyway.

    October 28, 2010 at 3:25 pm | Report abuse |
  376. Judith

    Looks like letters made from Jello

    October 28, 2010 at 3:25 pm | Report abuse |
  377. designer

    It's cheerful and feels like a good representation for Oprah. Design is so subjective and no one is ever going to agree on the same design, color, etc. Some of the most appreciated logos and architecture were controversial when they were initially created. Only time will tell how the logo will be accepted. I predict everyone will get used to it and it will be Oprah's glowing icon.

    October 28, 2010 at 3:25 pm | Report abuse |
  378. rick

    I really don't care for this self-absorbed self proclaimed Woman Icon.
    The logo and name is all about "ME". Loud colors and just without style like she is.
    Maybe the letters can get bigger or shrink as her weight goes. Kinda like a Oprah Dow Jones Avg.
    She will do as she wants and that;s fine. A big whatever.....

    October 28, 2010 at 3:25 pm | Report abuse |
  379. trainwreck

    reminds me of the google logo

    October 28, 2010 at 3:24 pm | Report abuse |
  380. Geralyn

    I took it as a "Look at Me, I OWN the company". I'm not an Oprah fan.

    October 28, 2010 at 3:23 pm | Report abuse |
  381. EBBUCH

    My first thought when I read this article was "I wish the only thing I had to worry about was Oprahs new logo" my second thought was "surely no one is wasting their time commenting on this article" Imagine my surprise ( and disgust) when I saw 216 comments!!!! Normally I dont waste my time commenting on these articles but come on people, get a life!!!

    October 28, 2010 at 3:23 pm | Report abuse |
  382. Jen

    Ick! This is HORRIBLE!!

    October 28, 2010 at 3:22 pm | Report abuse |
  383. Ninjahead

    It sucks. I hate it, and I would rather gouge my eyes out than watch the Oprah Winfrey Network.

    October 28, 2010 at 3:21 pm | Report abuse |
  384. Abby

    I like the logo and people are reading to much into it.....wow.

    October 28, 2010 at 3:21 pm | Report abuse |
  385. Buckles

    Who is Oprah?

    October 28, 2010 at 3:21 pm | Report abuse |
  386. Maggie

    Don't like the word "own" What is wrong with just the big O? Really do not like that logo at all.

    October 28, 2010 at 3:20 pm | Report abuse |
  387. Shiela

    Oprah, do not change your logo people are jealous because you have achieve a dream that most people would love to achieve and because your Initials states OWN and you know you’re not suppose to own anything can we say Jealousssssssssssssss. Those that are hating would be the first to take whatever trip, car, money, etc that you may offer if they were on your show and love your logo.

    October 28, 2010 at 3:20 pm | Report abuse |
  388. my3sons00

    Evidently people have nothing else better to do but comment on 3 letters!! Please let people do what they want to do. Half of the people on this blog can't spell anyway.

    October 28, 2010 at 3:20 pm | Report abuse |
  389. Sharon

    I like it! With the negativity I heard before viewing it, I thought it would be hideous or something. There's nothing wrong with it. I think it's pretty clever.

    October 28, 2010 at 3:19 pm | Report abuse |
  390. Jortega

    The logo is BEAUTIFUL...with caps all the way.... envidiosos...

    October 28, 2010 at 3:18 pm | Report abuse |
  391. Gale

    It's like a vibrant rainbow. Oprah has done so much for so many. She has earned the right to express herself in any way she chooses. OWN will continue to be a positive expression of Oprah.

    October 28, 2010 at 3:18 pm | Report abuse |
  392. Susan

    With all of the money she has and her incredible success over the years, what in the world was she (and the design team) thinking? It is tasteless and cheap looking and not befitting her brand.

    October 28, 2010 at 3:18 pm | Report abuse |
  393. Cari

    Why are the colors so big of a deal? I'm more concerned with the fact that it looks like an advertisement to 'own' the network, all it's missing is the fine print! The colors remind me of the Google logo, which seems to be a very successful search engine. In other words, I don't think the logo matters as much as the actual network.

    October 28, 2010 at 3:17 pm | Report abuse |
  394. Dona

    I like it...

    October 28, 2010 at 3:17 pm | Report abuse |
  395. Gordy

    Who gives a damn.

    October 28, 2010 at 3:16 pm | Report abuse |
  396. Griner

    It is her money and her own damn business as to what type of logo she wants to have. Who cares about what you negative thinking people who probably don't have anything to make this happen for themselves. Grow up and get a life of your own instead of worrying about Oprah and her logo.

    October 28, 2010 at 3:16 pm | Report abuse |
  397. Aaron

    Bottom line: Hope she got what she paid for.

    October 28, 2010 at 3:15 pm | Report abuse |
  398. jj

    I am sure there the design included how it looks in HDTV and 3D HDTV. So maybe that is why is looks so bad on and LCD computer screen now.

    October 28, 2010 at 3:15 pm | Report abuse |
  399. Kuuipo

    I think it looks alright. to each it's OWN! not everyone is going to like it but hey, who cares what other people think, are they paying for it, are they making the kind of money Oprah has? no, i didn't think so! so with that being said, she can have whatever kind of logo she wants if it makes her happy, everyone else can just sit back and watch!

    October 28, 2010 at 3:14 pm | Report abuse |
  400. Pwner

    Oprah Pwns you!

    October 28, 2010 at 3:14 pm | Report abuse |
  401. Bernaba

    I have mixed feelings about it. On one hand it does look a bit childish due to its simplistic but brighly colored design. But I have more of an issue with what the acronym spells.....'own', as in she's a billionaire out to conquer whatever comes her way. If she wants it, she will 'own' it and probably on her terms.

    October 28, 2010 at 3:14 pm | Report abuse |
  402. Casey

    Ok, the woman has more money than G*d – and she can't come up with a better logo than the kids on Sesame Street? How about HOW – How Oprah Works, or NOW or GLOW or GROW. C'mon, OWN? That's a little vain isn't it? Well, there's some truth in advertising there...for sure.

    October 28, 2010 at 3:13 pm | Report abuse |
  403. Kerr Mudgin

    I love it – it screams, "I OWN your collective psyche, there's nothing you can do about it, but at least I did it with pretty colors." She should put a smiley on the end of it, then it would be perfect.

    October 28, 2010 at 3:13 pm | Report abuse |
  404. Janbe

    I like it.

    October 28, 2010 at 3:11 pm | Report abuse |
  405. Janet

    Aren't there bigger issues going on in the world????

    October 28, 2010 at 3:09 pm | Report abuse |
  406. Sally

    In the current economy, is the logo with the word 'OWN' , in caps no less, from one of the wealthiest women in the world really the message she wants to promote? We all know she can 'OWN' anything she wants, except maybe good business sense. Really bad move...

    October 28, 2010 at 3:09 pm | Report abuse |
    • KO

      Sally, you're really going challenge the business sense of one of the richest self-made billionaire's in the world? I love comment boards there more entertaining that watching a train wreck, the sheer stupidity is always good for a laugh.

      October 28, 2010 at 4:15 pm | Report abuse |
  407. Nathan Resick

    As a graphic designer I feel bad for whomever designer this. I too have felt the pain of clients micromanaging my project to death till it comes out a steaming pile like this logo. What do you want to bet that is what happened?

    October 28, 2010 at 3:09 pm | Report abuse |
    • bigDee

      Don't worry about that designer too much Nathan. What some clients want some clients get. However when they decide to change it, they'll come back and that's another payday either way. If they go back to the same designer, more money for them.

      October 28, 2010 at 3:11 pm | Report abuse |
  408. Buck Jackson

    It's a magical unicorn shart.

    October 28, 2010 at 3:09 pm | Report abuse |
  409. Nahom

    It got you talking about it, suckers . . . I guess it got me too. Oh well . . . Oprah is cool.

    October 28, 2010 at 3:08 pm | Report abuse |
  410. Nazareth

    O W N is indicative of the EGO of OPRAH. She thinks she OWNS everyone.
    The logo is not attractive. Too bold and shocking. And similar to typing in upper case, it is SCREAMING.

    October 28, 2010 at 3:08 pm | Report abuse |
  411. chris

    It could have been better.

    October 28, 2010 at 3:08 pm | Report abuse |
  412. Donnio

    Like Lindsy Lohan news, I couldn't care less.

    October 28, 2010 at 3:07 pm | Report abuse |
    • bigDee

      Oh really? You took the time to post didn't you? You're a moron too..lol

      October 28, 2010 at 3:09 pm | Report abuse |
  413. debbie

    You asked – so I don't know why so many of the commentors here are being so PC about it – it's ugly. It's not dignified. It's cheesy, classless and just plain obnoxious. Does that sound like Oprah? yes, she's free to do as she pleases. But the request was for your comments, not your kiss butt to Oprah comments. Let's get real here.

    October 28, 2010 at 3:06 pm | Report abuse |
  414. bigDee

    LOL..Where are all you people who were defending that hideous GAP logo? But now you want to pile on Oprah's logo. Morons!! ha ha ha

    October 28, 2010 at 3:05 pm | Report abuse |
  415. Scarlet Scorpion

    Her network; her sign if and when you get your network bet she won't care what your signage looks like!

    October 28, 2010 at 3:05 pm | Report abuse |
  416. Darth Chaos

    How about just taking the old nWo logo and flipping it horizontally like this?

    http://i56.tinypic.com/wl5cg1.jpg

    October 28, 2010 at 3:05 pm | Report abuse |
  417. deene

    No an Oprah fan. Who cares?

    October 28, 2010 at 3:04 pm | Report abuse |
  418. Jan

    I think it is brilliant (no pun intended) in terms of marketing. It will glow In the lower right corner of the TV screen. You will always know you are watching OWN. Although it may be a bit intrusive to TV viewers at first, at least they will remember which network they were on when they watched their last favorite show. It will stick in their minds. It will fill every marketing objective that a good logo should.

    October 28, 2010 at 3:04 pm | Report abuse |
  419. Kathleen

    Doesn't look like they did any market research. And the word "own" conveys more negative than positive connotations....especially since it refers to a person (Oprah). slavery anyone?

    The colors – bold colors are "in" now accourding to market research, just never seen so many different parts of the color wheel used at once. If they want to be different, no problem with that.

    October 28, 2010 at 3:04 pm | Report abuse |
  420. Josh

    Oprah just needs to add a black velvet background, and it would very appropriate for the home of any black family.

    October 28, 2010 at 3:03 pm | Report abuse |
  421. Francesca

    Looks like gay pride

    October 28, 2010 at 3:03 pm | Report abuse |
  422. Mele

    I think everybody is so negative & critical! You wish you had the power she has to do whatever she wants! The colors are nice! I think she is, for sure, wanting to appeal to women. Much better than "boring" primary colors anyway! If everyone hates it, come up with something better if you can.

    October 28, 2010 at 3:02 pm | Report abuse |
  423. Beth

    I like Oprah but really don't care for her logo. It looks like something my young daugher would draw in grade school.

    October 28, 2010 at 3:02 pm | Report abuse |
  424. DKL

    Sorry Oprah- I like you but the logo's gotta go.

    October 28, 2010 at 3:02 pm | Report abuse |
  425. John

    When you have your own broadcasting company you can have what ever you want for a logo and who cares what critics say!! I like it!!

    October 28, 2010 at 3:02 pm | Report abuse |
  426. Belle

    Who cares.... although the "O" reminds me of the "O" in the Today Show logo.

    October 28, 2010 at 3:02 pm | Report abuse |
  427. Russell-OKC

    I think the initials OWN reflect perfectly that Oprah is stinking, filthy rich and OWNs everything and everybody anyway.

    October 28, 2010 at 3:01 pm | Report abuse |
  428. TP of Cali

    The logo is fine. It is just a lobo with color. Relax and enjoy the show.

    October 28, 2010 at 3:01 pm | Report abuse |
  429. coolchik

    It works for me – don't like the logo, don't like Oprah.

    October 28, 2010 at 3:00 pm | Report abuse |
  430. K Bettis

    I looks a lot like GOOGLE's iconic logo.

    October 28, 2010 at 3:00 pm | Report abuse |
  431. Aaron

    Nice, it's really happening. The drastic decline in good design from branding to products to services is finally being questioned by audiences. And thanks to technology - heck, just about anyone can create a logo, take a photo, post a video or make a website - consumers have much higher standards than we're giving them credit for. NOTE TO CORPORATE: Pull your hands out of those deeply lined pockets and start investing in proven designers, agencies, creatives and research - not your nephew or the lowest bidder or *the cloud* or some crazy online factory site.

    October 28, 2010 at 3:00 pm | Report abuse |
  432. mary ellen

    I think it is in bad taste, it also is ugly

    October 28, 2010 at 3:00 pm | Report abuse |
  433. shannon g

    Just like the letters say OWN, it's her right to make it into anything she wants.

    October 28, 2010 at 2:58 pm | Report abuse |
  434. James

    she's combined the gay rainbow with black empowerment colors from Africa written in feminine characters. it's a coded message: i'm a gay black woman.

    October 28, 2010 at 2:58 pm | Report abuse |
  435. Onwed

    I think it speaks to her goals of owning everything she can- you, the media...OWNed...

    October 28, 2010 at 2:57 pm | Report abuse |
  436. KnewTheTruth

    This is the "Oprah way" of slowly telling the world she is gay. Knew it all along.

    October 28, 2010 at 2:56 pm | Report abuse |
    • Karina

      You are sooooo right ....!! I have been waiting to see how and when ... it was just a matter of time ...... Welcome !!! Oprah ... Live Your Truth ...!!

      October 28, 2010 at 11:14 pm | Report abuse |
  437. Questionable

    This looks like a gay pride flag. Maybe she's trying to come out of the closet...

    October 28, 2010 at 2:56 pm | Report abuse |
  438. Rose

    The colors are uplifting but remind me of popsicles...some other colors maybe. If she wanted to use these letters, maybe cursive instead of blocky would look better. Make sure young people are in on this as they have great ideas.

    October 28, 2010 at 2:56 pm | Report abuse |
  439. Mike

    Irrespective of the artistry I would like to know whether "OWN" means ownership or self centered persepective?

    October 28, 2010 at 2:55 pm | Report abuse |
  440. MaidenCanada

    It looks like something I could have drawn in Kindergarden

    October 28, 2010 at 2:55 pm | Report abuse |
  441. shawn

    makes me wanna eat a bowl of fruit loops.

    October 28, 2010 at 2:54 pm | Report abuse |
  442. Ronnie

    who cares?

    October 28, 2010 at 2:54 pm | Report abuse |
  443. Gina

    I LIKE!!!!

    October 28, 2010 at 2:54 pm | Report abuse |
  444. Mississippi Girl

    I never have liked her. I never watched her. I never will even if she is from Mississippi. Or has she gotten to big for her paints to remember how poor she was as a little girl, growing up in the delta of Mississippi? That's right she is from the wonderful state of MS. My state.

    October 28, 2010 at 2:53 pm | Report abuse |
    • ArtInChicago

      Why must one remember where they are from? As long as one is true to self.

      “Treat a man as he is, he will remain so. Treat a man the way he can be and ought to be, and he will become as he can be and should be." Goethe

      October 28, 2010 at 3:55 pm | Report abuse |
  445. Lalvin

    Hateration Nation made up of those who drink Hateraid. Sad commentary towards one who simply done the damn thing better than anyone in history. You GO O!

    October 28, 2010 at 2:52 pm | Report abuse |
  446. SKK

    Aren't there more important issues in the world to get up in arms about than this logo? I think Oprah can do whatever she wants with her logo, and I hope that she doesn't change it just because people don't like it.

    October 28, 2010 at 2:52 pm | Report abuse |
  447. vib

    I thought that the actual logo at the top of this article was the article's headline. After reading the article, I wondered why the logo was not included. Finally scrolled up and "bam!!!!" there it be, right there in my face. Can't believe that is it. Don't care for it, but it is her choice, hopefully the network's content will be much better.

    October 28, 2010 at 2:52 pm | Report abuse |
  448. Tracey

    Oprah has devoted her life to helping other people. How many of us can say we've done even .000000001% of what Oprah has done to bring light to people's lives and concerns?

    October 28, 2010 at 2:52 pm | Report abuse |
  449. reed

    As a graphic designer, I am not quite sure who would have created this mess for Oprah. Logos are meant to be seen AND recognized at the size of a postage stamp to the size of a building. YES they should be simple...YES they should be clean...YES they should be well-designed...which this one is not. I think Oprah may have skimped on the financing of her logo a bit since I am sure the start up costs of a complete channel isn't cheap!

    October 28, 2010 at 2:51 pm | Report abuse |
  450. luvmy2k9s

    Who cares about the color? OWN is simply narcisistic....ummm...like Oprah!

    October 28, 2010 at 2:50 pm | Report abuse |
  451. jeff milligan

    As a 53 year old gay man, I say if I saw the logo in a TV guide I would assume it was a gay channel, such as LOGO....not to mention the arrogance of calling it "own" as in " MY OWN"...we already know you have more money than probably even you know, so does it need to be so shallow??

    October 28, 2010 at 2:50 pm | Report abuse |
  452. danderson

    Love her , not the logo. OWN – comes across as a big EGO! ON – Oprah Network and leave out the W.

    October 28, 2010 at 2:49 pm | Report abuse |
  453. Kirsten

    it must be a slow day if all you have to talk about is Oprah's network logo....

    October 28, 2010 at 2:47 pm | Report abuse |
  454. Tom

    Why would anyone care?

    October 28, 2010 at 2:46 pm | Report abuse |
  455. SHEISGAY

    It clearly a rainbow because she is gay.

    October 28, 2010 at 2:46 pm | Report abuse |
  456. Ninette

    Who cares. This is news???

    October 28, 2010 at 2:44 pm | Report abuse |
  457. brent

    i bet of O crapped in a box all you sheep would run out and buy it. Who cares about her logo, you bad mouth it but she is richer than any of us will ever be so im pretty sure it will be ok

    October 28, 2010 at 2:44 pm | Report abuse |
  458. AP

    UGH! it's Oprah's money, it's Oprah's network which she has worked hard for, she can add leaves and fruits and flowers if she feels like it...no one else is giving her money to do anything.

    October 28, 2010 at 2:43 pm | Report abuse |
  459. Una

    Looks about right – she thinks she OWNs everything, anyway. I can't wait until her show is over – she has gotten TOO big for her britches and those are PRETTY big britches to begin with.

    October 28, 2010 at 2:42 pm | Report abuse |
  460. Try Again

    If the logo is to appeal to women, then make it look like it...a cursive font perhaps, or make it look elegant. Right now the logo looks like it would represent a chinese cartoon channel.

    October 28, 2010 at 2:42 pm | Report abuse |
  461. Mike

    WOW! First off whoever wrote this column to begin with should be talked about. Lol I mean to talk into detail using that grammar is ridiculous. Its a logo people. Who honestly cares. Geez a logo... A LOGO!

    October 28, 2010 at 2:42 pm | Report abuse |
  462. oprays

    F-Her,she nothing but a low class money grubbing beeacth!!!

    October 28, 2010 at 2:42 pm | Report abuse |
  463. Quick!

    ...do something Oprah–the sheeple are getting restless! Or just tell them they love it.

    October 28, 2010 at 2:41 pm | Report abuse |
  464. Kent

    PS CNN YOU SHOULD REALLY SHOW THE HIGH RESOLUTION VERSION OF THE LOGO. IT LOOKS LIKE YOU "CUT AND PASTED IT".

    October 28, 2010 at 2:41 pm | Report abuse |
  465. jrut

    I find it very fitting. She does, afterall OWN the world.

    October 28, 2010 at 2:41 pm | Report abuse |
  466. mumsdaword

    I have to agree with the majority on this one – crass, childish, loud, unsophisticated – not worthy of a person who wishes to be seen as a class act.
    Oprah dear – you can still convey brightness and hope – but add some class and sophistication to it. Please!!!!

    October 28, 2010 at 2:40 pm | Report abuse |
  467. Roger

    Its a f'in logo.... you kidding me?

    October 28, 2010 at 2:39 pm | Report abuse |
  468. Kent

    You can break down the "Like the new logo" and "hate the new logo" into two catagories, those who watch Oprah and those who don't. So, before you comment on the logo disclose if you are an Oprah watcher or not. That way we get a more balanced view of opinion.

    October 28, 2010 at 2:39 pm | Report abuse |
  469. Percy

    Who cares?

    October 28, 2010 at 2:38 pm | Report abuse |
  470. Zayrina

    I can't care a rat's pink bottom what it looks like. I just hope they have Columbo reruns on the new network since they're not playing elsewhere that I can find.

    October 28, 2010 at 2:38 pm | Report abuse |
  471. JD

    my eyes hurt when i look at it. (also when i look at the logo)

    October 28, 2010 at 2:37 pm | Report abuse |
  472. lizzy

    Oprah has her OWN class. Thats why she is so special and shame who say's she is self centered. She is soooo giving & loving, i idol her for that. And another thing i have a BEST friend since young were unseperable, do all we can together even have walked in a snow storm holding elbows, cried together and even got drunk together...Everything....to chating about our boyfriend miseries till we fell asleep in the same bed laughing with our kids all there. we both have 3 kids that grew up together & are the same with each other with NOTHING GAY about it. You have to know what REAL FRIENDSHIP LOVE means to understand the bond. Pity the fool that never experience to have a bless friend like us for over 30 years. OPRAH I love your style your generous heart and above all for being true blue "YOU" God Bless you. Gods not complaining,,, so the "wind".....with everyone else. Enjoy your lifes fulfillness gods granted you with...and yes with even a TRUE BEST FRIEND.....love you.....liz

    October 28, 2010 at 2:37 pm | Report abuse |
    • JBL

      lizzy, you are an idiot. What person would "buy" a magazine and have their own photo on the cover each month?? The logo says: OWN, shen owns it. get it? She is beyond help now...

      October 28, 2010 at 3:52 pm | Report abuse |
  473. justmyopinion

    I think it's unappealing to the eye and would not inspire me to become a viewer. That being said, I think it suits her to a tee!

    October 28, 2010 at 2:37 pm | Report abuse |
  474. Ned

    I agree with most people making comment. Appears like a grade school project not from a top of the line multimillion dollar operation. Poor start for a new venture.

    October 28, 2010 at 2:36 pm | Report abuse |
  475. steve

    Looks like a logo for a gay pride channel.

    October 28, 2010 at 2:36 pm | Report abuse |
  476. sunnycali

    She OWNS it so she can do what ever she wants.........SHUT UP ALL YOU HATERS!!!

    October 28, 2010 at 2:35 pm | Report abuse |
    • Me and you

      FYI, people have a right to hate anything, and NO obligation to love anything. You relfect that brainwashed outcome that Orwell warned of.

      October 28, 2010 at 2:49 pm | Report abuse |
  477. dlmayshun

    Looks like she's embracing GLADD....

    October 28, 2010 at 2:35 pm | Report abuse |
  478. Keith

    dis-OWN....quick!

    October 28, 2010 at 2:35 pm | Report abuse |
  479. melissa

    I like it. When it's shown on tv it looks refreshing but confident. Familiar and safe but not taking itself too seriously. Think of where these companies *try* to go, and who they *try* to be (think: syfy). I think this logo speaks of good things to come for Miss O's network

    October 28, 2010 at 2:34 pm | Report abuse |
  480. Maggie

    Juvenile & Outdated. Very 1980's-looking with the neon.

    October 28, 2010 at 2:34 pm | Report abuse |
  481. Sally

    I think the new logo is perfectly suited to the self-agrandizement that Ms Winfrey feels is so necessary. Frankly I wouldn't have been surprised to see her new logo appear as nothing more than a giant "O."

    October 28, 2010 at 2:33 pm | Report abuse |
  482. milipede

    If you layer these three transparent colors you'll produce a rich brown...a color dear to Oprah's heart.

    October 28, 2010 at 2:32 pm | Report abuse |
  483. buzbeech

    Slow news day?

    October 28, 2010 at 2:31 pm | Report abuse |
  484. Walter

    The rainbow does not belong to gays. They just stole it like the word gay.

    October 28, 2010 at 2:30 pm | Report abuse |
    • Shane

      Shut up you idiot. No one ever said that gays "owned" the rainbow. The order in which the gay rainbow flag colors are presented is what the gays use as a logo. You are welcome to use your own rainbow colors. Companies do that also, it's not just a gay thing, but you have to somehow make it a put down toward gays. Grow up.

      October 28, 2010 at 4:56 pm | Report abuse |
  485. rhs

    Not very sophisticated or modern. OWN needs to hire a top-notch art director to rework this elementary logo before the station launch.

    October 28, 2010 at 2:29 pm | Report abuse |
  486. Deathopervs

    Really? Who cares?

    October 28, 2010 at 2:29 pm | Report abuse |
  487. TamarS

    it is garish and a bit crass, isn't it? i'm surprised she approved it. it makes me want to turn away from it – like a neon light.

    October 28, 2010 at 2:29 pm | Report abuse |
  488. ArtDirector911

    As an Art Director I can honestly say that this is one of the worst logos I have seen in a while. It looks like a student or child designed it. It is unappealing and doesn't convey the Oprah brand in a good light.

    October 28, 2010 at 2:28 pm | Report abuse |
    • ArtInChicago

      Do you have any accounts with billables as large as Oprah?

      October 28, 2010 at 3:48 pm | Report abuse |
    • warren in warren

      Well ArtDirector, we're waiting. Do you have any accounts with 300 lb billables or don't you?

      October 28, 2010 at 4:47 pm | Report abuse |
  489. Illiterati

    That's just...fail.

    Power Point, anyone? Meh.

    October 28, 2010 at 2:28 pm | Report abuse |
  490. CDM

    I noticed a lot of comments are negative. If we spent as much time trying to make something out of ourselves instead of hating those who have accomplished great things we would be happier. I can't say I am in love with what I do but I do not go around spewing negativity because someone is accomplished. If you don't like the logo say so lt's your opinion but calling her lesbian, that she fooled American's (I guess the ones that are so lame they can't make up their own mind) or that she is arrogant and a liberal stooge. Really people, get over yourself. Your lack of accomplishment is not her problem.

    October 28, 2010 at 2:28 pm | Report abuse |
    • Kittymommy

      Shut up.

      October 28, 2010 at 2:43 pm | Report abuse |
    • LW

      I so agree with you. But don't you know that these bloggers just live to tear people down and spread their venom? I wonder if they are like this in 'real life' or only when they are hiding behind their keyboards at home. I hope for the sake of their families and co-workers that they really aren't the mean, manipulative 'people' that they seem to be on the Internet. Never underestimate how low the lowest common denominator of our society can go.

      October 28, 2010 at 2:48 pm | Report abuse |
    • CDM

      @kittymomma. I know you probably can't read this on your own but ask someone to help you. Your reply just validates what I said in my post about people being uneducated and ignorant. Listen, I am always trying to help the unfortunate so here's some advice. Go back to school and don't be ashamed that you didn't get past the 6th grade. I know you asking how would I know. Well "Shut Up" was a clue, what are you 12?

      October 28, 2010 at 4:38 pm | Report abuse |
  491. Rivahcat

    Maybe, rather than OWN, it should read PWN..........

    October 28, 2010 at 2:28 pm | Report abuse |
  492. serena

    looks tasty

    October 28, 2010 at 2:26 pm | Report abuse |
  493. Not satisfied

    Boring.

    October 28, 2010 at 2:26 pm | Report abuse |
  494. Notreally

    Don't like it. I think it's very self centered, actually. She doesn't own it. Too stately.

    October 28, 2010 at 2:24 pm | Report abuse |
  495. Sarah

    Really, this made the news? Wow. Aren't there real events going on in the world today? Get over yourself and stop worrying about Oprah's new logo.

    October 28, 2010 at 2:23 pm | Report abuse |
  496. Bernard Webb

    It looks fine to me, kind of "bright and saucy". It does spell out "own", but I don't see why that would matter one way or the other..

    October 28, 2010 at 2:22 pm | Report abuse |
  497. Chickenhawk

    I'm in the advertising business, and there's only one word for this logo: Dreadful. Oprah's estimated worth: $2.5 billion. Paying thousands for a logo a second grader could design: Priceless.

    October 28, 2010 at 2:21 pm | Report abuse |
  498. Ellorysgirl

    It looks to me – using all the rainbow colors in the proper order – that she's finally come out as a lesbian.

    October 28, 2010 at 2:19 pm | Report abuse |
  499. JPX

    Who cares about the colors? The real issue is that the word "OWN" just sounds greedy. It's like, we get it Oprah, you own everything.

    October 28, 2010 at 2:19 pm | Report abuse |
  500. catie

    Uh, it's just fine, you people need to get a life.

    October 28, 2010 at 2:19 pm | Report abuse |
  501. Jami

    Awful logo! Srsly?!

    October 28, 2010 at 2:19 pm | Report abuse |
  502. 7ate9

    I much more prefer "Oprah ________"

    October 28, 2010 at 2:19 pm | Report abuse |
  503. Skyhawk

    Oprah rocks and so does her new logo. She is an asset to anyone with brains enough to listen, learn and take away what part of her beliefs that work for you. I thank Oprah for saving the life of at least one fat, scared white girl many, many years ago. Her logo can be bedazzled if she wants. She has earned everything good thing that comes her way.

    October 28, 2010 at 2:18 pm | Report abuse |
  504. Tom

    Definitely says, "I'm GAY" without coming out all at once...

    October 28, 2010 at 2:18 pm | Report abuse |
  505. rs

    I think this shows how self centered she is and how she has to reassure her self she has "value", my telling everyone it's her " OWN" network.

    October 28, 2010 at 2:17 pm | Report abuse |
  506. DGH

    AWFul.

    October 28, 2010 at 2:17 pm | Report abuse |
  507. Yvonne

    I love colors so I think it's just fine, anyway what's the big deal toooooOO many Critiques in the world

    October 28, 2010 at 2:16 pm | Report abuse |
  508. Stacy

    Did one of your fav kids or friends design it? Uhh... or maybe you? (sorry Oprah)

    October 28, 2010 at 2:14 pm | Report abuse |
  509. Genevieve

    Love the OWN but hate the colors!

    October 28, 2010 at 2:14 pm | Report abuse |
  510. SarahMitchell

    Oprah is no idiot.

    Oprah OWNs many woman in the United State. They look to Oprah as the ultimate bearer of truth.

    To use "OWN" is way of Oprah expressing her dominance, much the same as video game players use "OWNED" or "PWNED" either way, Oprah is expressing what she has known for a long time

    She OWNed the American mind and air waves.

    October 28, 2010 at 2:13 pm | Report abuse |
  511. Robert

    I don't particularly like it but what's the big deal? It's just a logo!

    October 28, 2010 at 2:13 pm | Report abuse |
  512. Jake

    Three words come to mind for all the people who freaked out over something as petty as a logo...GET A LIFE!!

    October 28, 2010 at 2:13 pm | Report abuse |
  513. The Guru

    Had to get The Color Purple in there, didn't you....just HAD to do it....

    October 28, 2010 at 2:12 pm | Report abuse |
  514. Serium

    I think Oprah is finally coming out of the closet and showing the world that not only does she support the gay lifestyle but infact is gay herself. Her new logo embodies the colors of the gay pride flag. How shameful that we live in a society that permits a gay lifestyle.

    October 28, 2010 at 2:12 pm | Report abuse |
    • Shane

      You're incredibly ignorant if you think all people don't deserve equal rights. People like you make reasonable people like me shudder. I am ashamed for you.

      October 28, 2010 at 4:41 pm | Report abuse |
  515. Edward

    Nothing has meaning unless it has meaning...if you get what I mean. It is more than just an acronym. What does it mean?

    October 28, 2010 at 2:12 pm | Report abuse |
  516. TRH

    OWN is a weird acronym/word to use for marketing oneself...even Oprah.

    It just has strange connotations. The actual look and feel of the logo are terrible, but IMHO the OWN word choice is the real offender.

    October 28, 2010 at 2:11 pm | Report abuse |
  517. LL

    I feel the same way about this logo as I feel about the people who love Oprah; I just don't get it.

    October 28, 2010 at 2:10 pm | Report abuse |
  518. crbrowne

    Great !! She is making a statement about OWNERSHIP !! My immediate thought is that people should seek OWNERSHIP first !! She is in control and has the first and last say as to what happens. OWN...means empowerment. I think the logo makes a bold statement.

    October 28, 2010 at 2:10 pm | Report abuse |
  519. Phyl

    I meant to say, "you should think like Oprah".

    October 28, 2010 at 2:09 pm | Report abuse |
  520. Jenny

    I Love It! The bright colors Oprah selected spoke to me too. Her logo makes me feel shiny and brand new too!
    I Love Oprah and I Love her new OWN Logo.

    October 28, 2010 at 2:09 pm | Report abuse |
  521. Dean

    Not enough black.

    October 28, 2010 at 2:09 pm | Report abuse |
  522. Rob

    Sorry , but i did not like the OWN period. I thought how not to name a network after the owner. Why in the hell did she not come up with another name. Oh wait , Oprah Winfrey just likes her name in lights even if its her intials. Sorry but i lost interest in Oprah about 10 yrs ago. I won't be watching her network when it comes on.

    October 28, 2010 at 2:09 pm | Report abuse |
  523. Edward

    What does it mean?

    October 28, 2010 at 2:09 pm | Report abuse |
  524. Don

    Who Cares!

    October 28, 2010 at 2:08 pm | Report abuse |
  525. Frank the Tank

    cnn wasn't able to obtain a better quality file for the logo....or did they use that one on purpose?

    October 28, 2010 at 2:07 pm | Report abuse |
    • Rob

      CNN had nothing todo with it. That is Oprahs pick on the colors, the name of her network....alll done by Ms Winfrey

      October 28, 2010 at 2:11 pm | Report abuse |
  526. Eva

    If you always do what you have always done, you will always get what you have always gotten. Do your "THANG" Oprah. I Love it!!!!.

    October 28, 2010 at 2:07 pm | Report abuse |
  527. jo ellen

    I can not stand nor tolerate Oprah Winfrey. She is loud, obnoxious, and racist. I watched her for about six months, but, just could not stand for her screaming. Hope she does well now that she "Owns" her own tv station. After all, she surely needs the money to help the girls in Africa. It will never be watched in our home.

    October 28, 2010 at 2:07 pm | Report abuse |
  528. Pig Spotter

    This is disgustingly narcissistic and screams ME ME ME!

    October 28, 2010 at 2:06 pm | Report abuse |
  529. ejg2

    Anyone who cares should jump off a bridge. Your life sucks. I m going now

    October 28, 2010 at 2:06 pm | Report abuse |
  530. My Serifs Say So Much About Me

    The comment by the Vulture seems a little self important and hallow. It eschews primary colous? Who knew you HAD to have primary colors in your logo. It embraces Serifs? Well, it uses as Serif font. But so does Time, CBS, IBM...
    Its like the poor old vulture was thinking, I really don't like this, now I have to come up with reasons why...reasons that sound smart.

    October 28, 2010 at 2:05 pm | Report abuse |
  531. Kelli Lee

    I can not believe that no one gets what she did. She is showing her chakra colors and tuning them to be clear and complete to that the energy of the new network is working in all aspects. For those who really listen to her they know how spiritual she truly is and this is that reflection shining through.

    October 28, 2010 at 2:05 pm | Report abuse |
  532. PiedType

    I really expected something more sophisticated from Oprah, perhaps incorporating her already familiar signature script "O." This logo is pathetic.

    October 28, 2010 at 2:03 pm | Report abuse |
    • Magy Stelling

      It may stand for the name of her network but if you must read something into it how about: to OWN the Truth is to live the Truth and that has been Oprah's journey for so long.

      October 28, 2010 at 4:23 pm | Report abuse |
  533. TheBigSarge

    what does oprah think? that we are slaves-to-her-program and she OWNs us?

    rediculous. as an occasional viewer of her program, i find the logo to be gaudy, distasteful and somewhat insensitive to those descendents of those unfortunate enough to have been slaves.

    -TheBigSarge

    October 28, 2010 at 2:02 pm | Report abuse |
    • Acronyms are your friend

      I think she thinks that those are the initials for Oprah Winfrey Network.
      Now drop and give me 20.

      October 28, 2010 at 2:06 pm | Report abuse |
  534. Ima

    My first reaction was that she is letting the world know that she thinks she owns the world.

    October 28, 2010 at 2:02 pm | Report abuse |
  535. seadooit

    My first reaction, on seeing the logo, was "Ewwww!"
    Surely 'O' can do better....

    October 28, 2010 at 2:02 pm | Report abuse |
  536. Kim

    This logo is doing exactly what a logo is supposed to do. ATTRACT attention!

    October 28, 2010 at 2:01 pm | Report abuse |
  537. Liz

    It's her network; she can be as tacky and fluorescent as she wants.

    October 28, 2010 at 2:00 pm | Report abuse |
  538. sharon pum

    Maybe Oprah likes those colors, I like it bold and stands out. You go Oprah, I'm a fan!

    October 28, 2010 at 2:00 pm | Report abuse |
  539. Sister

    Would have hoped to seen a little more class....not much to it really. Not a good representation of what I hope to see from the network.

    October 28, 2010 at 2:00 pm | Report abuse |
  540. Phyl

    The logo is so tacky. Does she have to be so bold with "OWN" ? She wants people to believe that she "owns" all their thoughts and actions. You should think light Oprah. You should strive to live like Oprah. You should "believe" like Oprah, read like Oprah, etc. I am so done with her.

    October 28, 2010 at 2:00 pm | Report abuse |
  541. Michael Anton Lylyk

    didn't she already create that oxygen network?

    October 28, 2010 at 2:00 pm | Report abuse |
  542. Sara

    This is America...she can put up whatever she damn well wants. People whine about the dumbest things these days.

    October 28, 2010 at 1:59 pm | Report abuse |
  543. BB

    Does the world have nothing better to do but decide on someone else choice on how they want to display their own logo? Come on get a life, I hope she goes with this, u will choose to still watch her, it's not about the logo anyway, and those who choose not to oh well, flip the channel your choice.

    October 28, 2010 at 1:59 pm | Report abuse |
  544. Linda

    I don't see what all the fuss is about. There are much more important issues! I think it's HER logo....and it should be whatever she wants it to be!

    October 28, 2010 at 1:58 pm | Report abuse |
  545. steve

    Wow! bright and obnoxious, teaters on the edge of neauseating. This looks like something right out of a pre-school video game. What ever happened to less is more. Less color, no serifs PLEASE! I would tell this high school art teacher to bring the students back to the sketch books and start over.

    October 28, 2010 at 1:57 pm | Report abuse |
  546. ACE

    .

    October 28, 2010 at 1:57 pm | Report abuse |
  547. Henry Lee

    Looks as though she's trying to tell her viewers that she is coming out finally! RAINBOW

    October 28, 2010 at 1:57 pm | Report abuse |
  548. jazmin

    no like it :(

    October 28, 2010 at 1:56 pm | Report abuse |
  549. Lisa

    Looks pretty amaturish.....but when everything is about you and your EGO, I guess she OWNS it.

    October 28, 2010 at 1:56 pm | Report abuse |
  550. Ellen Watkins

    I LIKE IT, WHAT'S WRONG WITH COLORS?? SHE IS A COLORFUL WOMAN!!

    October 28, 2010 at 1:56 pm | Report abuse |
  551. ACE

    the color scheme is different but it is the Google logo

    October 28, 2010 at 1:56 pm | Report abuse |
  552. weekem

    Why do people have to be so judgemental? I was taught if you cant say something positive, then refrain from saying anything at all.

    October 28, 2010 at 1:56 pm | Report abuse |
  553. Truth

    Oprah is a liberal stooge.

    October 28, 2010 at 1:55 pm | Report abuse |
  554. RJ Hood

    how really gives a crap, as long as she's helping I don't see the big deal of any fancy Logo....

    October 28, 2010 at 1:55 pm | Report abuse |
  555. Victoria

    @ Just Me, that's exactly what I thought when I first saw the new logo. Is she finally admitting that she is a lesbian and she and Gail are partners! hmmmmmmm.

    October 28, 2010 at 1:55 pm | Report abuse |
  556. ACE

    Isn't that the same as the Google logo?

    October 28, 2010 at 1:54 pm | Report abuse |
    • Lola

      I looked at it and thought, "Google.". The resemblance can't be an accident.

      October 28, 2010 at 7:10 pm | Report abuse |
  557. Sean

    Who cares! There is no substance in a logo, only the content of what the network will do matters in the slightest.

    October 28, 2010 at 1:54 pm | Report abuse |
  558. Sonny Garland

    It is colorful, bright and says so nicely: "HERE I AM" (I Like it)

    October 28, 2010 at 1:54 pm | Report abuse |
  559. lauren caldwell

    Perfect fit. EGO. Hubris. and Self centered.

    October 28, 2010 at 1:53 pm | Report abuse |
  560. ACE

    If you say anything bad about Oprah she'll have you killed

    October 28, 2010 at 1:53 pm | Report abuse |
  561. Karen

    There is something about it that I just don't like. Generic??? Very simple. I can't put my finger on it. I've looked at it a couple of times and I cannot pinpoint it. Rainbow? No. I think she (or her team) could have come up with a little more than this. Love Oprah but not the logo. Too bad. But I will still watch the show.

    October 28, 2010 at 1:53 pm | Report abuse |
  562. carlos

    why not: The Oprah Network......then she can pick the colors

    October 28, 2010 at 1:53 pm | Report abuse |
  563. theville

    Get over it. It's her network. I like bright flourescent colors too. If I had her power, I'd have the biggest brightest logo around. Good for her.

    October 28, 2010 at 1:53 pm | Report abuse |
  564. The Gardener

    The logo looks cheap.......very cheap. No class whatsoever.

    October 28, 2010 at 1:53 pm | Report abuse |
  565. keith

    well gee I wonder why – she's not gonna get much sympathy by saying OWN. I even noticed she changed her closing logo that promotes her production company Harpo – used to be a cartoon version of her with the letters flipping from OPRAH to HARPO – thought it was pretty nifty

    October 28, 2010 at 1:52 pm | Report abuse |
  566. J

    Come on Oprah, I will design you one for free that looks better than that....

    October 28, 2010 at 1:51 pm | Report abuse |
  567. Linda Beasley

    showy, but not classy. She could have done much better.

    October 28, 2010 at 1:50 pm | Report abuse |
  568. Jim

    I'm a graphic designer and I'd have to say this is probably one of the worst logos I've ever seen. Garish and juvenile. This does not say sophistication to me at all, it says amateur.

    October 28, 2010 at 1:50 pm | Report abuse |
    • tmoney22193

      Agree. And it doesn't take a background in design to tell that this missed the mark. I think part of the many issues is what looks like the combination of fonts within each letter – it looks like a block letter on top of a serif font? and the rainbow brite colors? There's just too much going on.

      October 28, 2010 at 2:44 pm | Report abuse |
    • Jay Kay

      I couldn't agree more. I feel very sorry for any printer who has to deal with this atrocity.

      October 28, 2010 at 2:55 pm | Report abuse |
    • Kim

      I agree wholeheartedly. Unless they're airing reruns of "Dora The Explorer" and "Yo Gabba Gabba" on this network it completely misses the mark.

      October 28, 2010 at 3:16 pm | Report abuse |
    • jglo

      Gee the logo for "abc" is sooooo much better! Really people. It's a logo.

      October 28, 2010 at 3:28 pm | Report abuse |
    • DNRBRG

      Jim, I'm also a former ad agency creative. This logo would have been one of the front loaded dogs presented to the client as a set up for the primo logo. Oprah must have passed on the primo and picked one of the dogs.

      October 28, 2010 at 3:31 pm | Report abuse |
  569. sheryl

    Wow isit me or is her ego out of whack. This logo is horrible.

    October 28, 2010 at 1:48 pm | Report abuse |
  570. Bobcat fan

    I like it. I love the bright colors!!

    October 28, 2010 at 1:48 pm | Report abuse |
  571. dsnupe

    Who cares?

    October 28, 2010 at 1:48 pm | Report abuse |
  572. Mr. Beepo

    What is an Oprah?

    October 28, 2010 at 1:48 pm | Report abuse |
    • cs_guy

      Exactly my thought! Excellent comment!

      October 28, 2010 at 3:09 pm | Report abuse |
    • Harpo Marx

      The new logo is bright and strangely reminiscent of the Block in Baltimore. I assume that she is coming out as at least three times the lesbian as anyone else on earth. Watch out, Ellen!

      October 28, 2010 at 3:29 pm | Report abuse |
  573. Mike

    Uhhh...not that serious – it's just a logo and it's her OWN logo – not mine so who am I to judge it.

    October 28, 2010 at 1:47 pm | Report abuse |
  574. Julia HInton

    Well It's about time she comes out of the closet! Love it........

    October 28, 2010 at 1:47 pm | Report abuse |
  575. habbaiir

    IDK i think it looks nice I like it.

    October 28, 2010 at 1:47 pm | Report abuse |
  576. SAR

    Love it!

    October 28, 2010 at 1:46 pm | Report abuse |
    • Barbara Gregory

      I agree--it is bright, cheerful and optimistic–just like Oprah

      October 28, 2010 at 3:44 pm | Report abuse |
  577. desertscot

    "Too much personality"??? How 'bout no personality, and it sure doesn't reflect the quality and sophistication of the Oprah brand.

    October 28, 2010 at 1:46 pm | Report abuse |
  578. NoOne

    She wants to OWN everything !

    October 28, 2010 at 1:45 pm | Report abuse |
    • truth

      You say she wants to own everything. At least she is willing to share. Are we to believe that the rich Republicans who are trying to buy the country and kick working class people from the middleclass to a lowerclass have all the taste. It is thinking negative about people who are in the corner of the middle class working people that is destroying this country. Direct your negative comments to the super rich who will never share the wealth even if it means leaving middleclass jobs here at home. That said, the sign is beautiful. It is colorful, masterful, and send a subtle message. CNN stop trying to start some mess. You know there are idle people who no very little other than cirticizing.

      October 28, 2010 at 2:27 pm | Report abuse |
    • Me and you

      Funny becase that is exactly what I thought when I saw that SHE made herself the OWNER of The 50th Anniverary of "The Sound of Music," as if it were her achievement. I bet it will be twisted around into some MLK success story.

      October 28, 2010 at 2:51 pm | Report abuse |
    • Sukiyaki

      You know their are a lot of people that have nothing better to do than sit around and watch oprah. Then she OWNs you.

      October 28, 2010 at 2:54 pm | Report abuse |
    • Dover

      That's the first thing I thought. I think it is a disgusting display of greed. Her magazine covers ONLY feature Photoshopped pictures of her, how narcissistic can you be. And the design of the logo is ugly. Looks like starburst candy for crissakes.

      October 28, 2010 at 3:01 pm | Report abuse |
    • Joanie

      I constantly see comments regarding Oprahs generosity, sharing and giving. Do any of you believe this woman gives anything of her own....for instance; when she had the huge car giveaway – the manufacturer donated those cars, Oprah got the credit. Oprahs favorite things giveaways...again, all the wonderful manufacturers – at least they get good advertising. Oprahs Angel Network – she begs all her viewers to 'donate'...if Oprah and all her celebrity 'friends' would all donate a measly 'half' of their earning for 1 yr, the majority of our problems would be gone. I wish they would just stop spending so much time begging us to donate, when they are all running around in jewels and eating caviar!!!
      STOP worshipping these creaps!

      October 28, 2010 at 7:37 pm | Report abuse |
  579. boocat

    She's getting like Donald Trump where she has to slap her name or initials on everything.

    October 28, 2010 at 1:37 pm | Report abuse |
  580. Loren

    Yuck. Boring, while bright, hard to do that.

    October 28, 2010 at 1:12 pm | Report abuse |
  581. clintib

    she has fooled all americans into believing she is true to us. we all bought into this product. I was one that bought
    into to the product too. so sorry for her gail.

    October 28, 2010 at 1:03 pm | Report abuse |
  582. Peggi Moore

    Love Oprah. Hate the logo.

    October 28, 2010 at 12:57 pm | Report abuse |
  583. Just Me

    Is Oprah finally coming out of the closet, because that is definetly the rainbow.

    October 28, 2010 at 12:55 pm | Report abuse |
    • bzberry

      I think she must think the public is stupid. I admire Oprah, but if that isn't a coming out of the closet statement with the raidbow I don't know what is. I guess she's testing the water to get a feel for peoples' reaction. She's smart and knows what that represents.

      October 28, 2010 at 2:43 pm | Report abuse |
    • Karina Jones

      I totally agree..... !!! I had the exact same reaction when I first saw it a few weeks ago ..!!
      WELCOME !!

      October 28, 2010 at 7:43 pm | Report abuse |
    • DJ

      That's probably why she and Stedman never married. Instead of just saying she didn't want to stay attached to a MAN, she said she didn't need a piece of paper to prove her love. She's probably bi, getting tired of one and moving on to the other

      October 28, 2010 at 8:46 pm | Report abuse |
    • Karina

      No ... it's not " Just You " ...... I think it's awesome ..!! Go OPRAH !!!

      October 28, 2010 at 11:18 pm | Report abuse |
  584. Victor

    There obviously wasn't a very comprehensive study performed before deciding on going qwith this logo.

    It looks like something out of Sessamee Street.

    October 28, 2010 at 12:54 pm | Report abuse |
    • Mike

      Victor – Perhaps you should watch the show with your kids so you can learn how to spell Sesame Street (Sassemee??? – wow)

      October 28, 2010 at 2:48 pm | Report abuse |
    • Jeri

      and how do we spell WITH? not qwith, that's for sure!

      October 28, 2010 at 5:27 pm | Report abuse |
  585. josephine

    I meant SAW a commercial.

    October 28, 2010 at 12:26 pm | Report abuse |
  586. josephine

    I believe she's trying to appeal to women. I just was a commercial for OWN on Discovery ID and I thought it was OK. I think people expect too much because it's "Oprah".

    October 28, 2010 at 12:23 pm | Report abuse |
  587. paul

    First, there was TROPICANA with its "why buy brand and BRAND looks generic" logo to GAP with their generic and HORRIFC redesign of their logo to now OPRAH's OWN logo which is more inline with being the logo for a gay network (not a swipe or dig at being gay, I am, but those colors) then for an icon of her caliber. It's way to bright, way too sweet and WAY TOOOOOOOO boring.

    October 28, 2010 at 12:03 pm | Report abuse |
  588. cheefsfury

    WHY WOULD SHE SHE OWN IT

    October 28, 2010 at 12:02 pm | Report abuse |
  589. LL

    Wow...Oprah didn't spend much money on this logo. It's ugly.

    October 28, 2010 at 11:56 am | Report abuse |
    • JD

      I think it reflects her bright and cherry

      October 28, 2010 at 2:24 pm | Report abuse |
    • So Intense..

      It's like a double rainbow...all the way across the sky...

      October 28, 2010 at 2:38 pm | Report abuse |
    • L. Simmons

      Oprah has a mega ego which is reflected in this, "I am a self made woman"....."her I am world" symbol of success. It's all Oprah......she should have whatever she likes. Oprah has ment so much to so many.....let her be.

      October 28, 2010 at 2:40 pm | Report abuse |
    • OMG

      it's almost a triple rainbow!!! what does it mean?!?!??!

      October 28, 2010 at 2:45 pm | Report abuse |
    • Dan

      It all ends with "The color Purple".

      I agree, leave her be, this is a symbol, and too may folks are trying to read something into it.

      It must be a good one though, look how much controversy there is already. I guess you all fell into the handily crafted trap, huh?

      October 28, 2010 at 3:06 pm | Report abuse |
    • Rod C. Venger

      Why should we care?

      October 28, 2010 at 3:16 pm | Report abuse |
    • dp

      Ugly.

      October 28, 2010 at 3:21 pm | Report abuse |
    • MH

      ITS THE GAY FLAG...WELCOME OPRAH

      October 28, 2010 at 3:21 pm | Report abuse |
    • Scoobydoo

      Never mind the colors what about the word "OWN". Says alot about Ms. Winfrey and her ego! She does believe she "own"s the world.

      October 28, 2010 at 3:25 pm | Report abuse |
    • ED

      Looks like they forgot the "C" and the "L" to make it CLOWN network

      October 28, 2010 at 3:26 pm | Report abuse |
    • ac kane

      i have a bigger problem with what it says. dont like the acronym OWN. makes me think of slavery.

      October 28, 2010 at 3:40 pm | Report abuse |
    • Brian, Detroit, MI

      Doesn't the logo invoke slavery? As in, she OWNs all of her followers, as slaves?

      October 28, 2010 at 3:54 pm | Report abuse |
    • Rhonda

      Personally, ever since I've learned her network is named "own" it seems to me it's a backlash, perhaps retaliatory statement, founded in racism, or reverse racism, and a pointed jab at the old, disgusting term "own" with regard to slavery and who owns what/whom. Before you all jump on some bandwagon, know also I would feel this way no matter WHO "owned" this network and logo. There's an ugly connotation for those of us who are ashamed of the connection. It's like a lotion selling it's product by implying you're gonna be ugly without it (check out Palmer's Cocoa Butter lotion Angie Everhart commercial). Why perpetuate negative body image on a society that is already drowning in it to the point that young girls want cosmetic surgery and are struggling with BDD? And the logo IS unattractive.

      October 28, 2010 at 3:55 pm | Report abuse |
    • Rhonda

      Looks like me and that guy in Michigan were thinking/typing the same thing at the same time, bravo. LOL

      October 28, 2010 at 3:57 pm | Report abuse |
    • LGS

      i hope she didn't pay too much for this logo; i could have done better at one of those online make-your-own logos sites.

      October 28, 2010 at 3:59 pm | Report abuse |
    • Mrs. DD

      UGLY...but I would expect this from the woman who thinks it necesary to put her own photo on her monthly issued mag.

      October 28, 2010 at 4:01 pm | Report abuse |
    • El Jefe

      Mrs. Double D...
      How you doin,?

      October 28, 2010 at 4:04 pm | Report abuse |
    • Bmartin

      Love Oprah, feel badly that the logo is so awful though.

      October 28, 2010 at 4:09 pm | Report abuse |
    • Shane

      OK, the rainbow flag goes from Orangy-red to bluish-purple... Oprah's logo is exactly the same. Welcome, Oprah and Gayle. We've been patiently waiting for your arrival. Swing open that door and come on OUT!!!

      October 28, 2010 at 4:14 pm | Report abuse |
    • Mike

      That's right... rich people are rich because they don't spend money...

      October 28, 2010 at 4:19 pm | Report abuse |
    • LightStream

      Uh oh... her last name is on it- this can only mean failure.

      October 28, 2010 at 4:30 pm | Report abuse |
    • FM

      It actually reminds me of Google's logo... with the primary colors and all. Not very original.

      October 28, 2010 at 4:33 pm | Report abuse |
    • Frederika

      It's so gorgeous and fabulous. When I saw it I could only think, "Like, Oh My G–." Oprah is such a darling sweetie, and delicious, and I think she is so awesome and the most wonderful person in the entire world. The marquee is decadently pretty and yummy. I love her to death. I just want to be in a whole crowd of excited ladies and just scream for joy! Oh My Gosh, I can't wait for her new television network. Television and Oprah are so important in my life. If everyone listened to Oprah Winfrey, we would have instant world peace, bless her heart. Good luck Sweetie!!!!!

      October 28, 2010 at 4:33 pm | Report abuse |
    • Vicki

      Yes, the logo says it all...Oprah "owns" too much money

      October 28, 2010 at 4:37 pm | Report abuse |
    • Rob

      Sad thing is they probably did spend a lot. Looks like they should use it on Sesame Street, for a spelling example

      October 28, 2010 at 4:47 pm | Report abuse |
    • Jack

      stay big baby, stay big...

      October 28, 2010 at 4:52 pm | Report abuse |
    • Guest

      This is what happens when a rainbow vomits. What self-respecting artist would have created that logo; even if it's what the client wanted.

      October 28, 2010 at 5:14 pm | Report abuse |
    • Ron

      Could care less about Oprah and her network. But the logo sucks.

      October 28, 2010 at 5:26 pm | Report abuse |
    • Tim

      Who gives a rat's ass?

      October 28, 2010 at 5:30 pm | Report abuse |
    • Dave

      I think it's great, 1st episode should be her meeting her real daddy who is dying in some retirement home. It's about time she OWN's up to it!!

      October 28, 2010 at 5:41 pm | Report abuse |
    • Anna

      MH says:
      October 28, 2010 at 3:21 pm
      ITS THE GAY FLAG…WELCOME OPRAH

      I completely agree 1000000%!!!!!

      October 28, 2010 at 6:07 pm | Report abuse |
    • shadow27

      Unfortunately it probably cost a fortune. Well a fortune to us mere mortals, pocket change for O. :)

      October 28, 2010 at 6:17 pm | Report abuse |
    • Mike

      Who cares about the artistic value of the logo... HAS ANYONE NOTICED THE DAMN NAME???!!!! O W N ?????!!! REEEEAAALLLYYYY???!!!! Oprah is quickly becoming extremely obnoxious in her spending and need to OWN the world.....

      October 28, 2010 at 6:25 pm | Report abuse |
    • BonBon

      Rainbow Coalition???

      October 28, 2010 at 6:26 pm | Report abuse |
    • RockOn

      I like it. Compare it to CNN and HLN and NBC and CBS and so on and so on and so on. I prefer the look of her "O" and Oprah sign on her studio b/c I think it is more elegant and clear and reflective of her but I get the new look. Give it some time.

      October 28, 2010 at 6:29 pm | Report abuse |
    • VRL

      It lacks the sophistication and class that I expect from Oprah. I think they (her marketing team) need to work on finding another way to communicate BOLD, FUN and UNEXPECTED. Say it with CLASS.

      October 28, 2010 at 6:31 pm | Report abuse |
    • coco larue

      I think that the name and the logo are just fine as they are. OW can do what she whatever she wants to do with her business affairs. That's her money, time and image. YOU PEOPLE need to stop the hating. Go out and build your own business and do it your way. Furthermore, did she ask you for your input or finances?

      October 28, 2010 at 6:48 pm | Report abuse |
    • Bob

      It looks like she's taking another step to "camoflauge" her ridiculous religious beliefs. Oprah is not what she appears and neither is the decorative logo!

      October 28, 2010 at 6:55 pm | Report abuse |
    • B

      It looks like she's taking another step to "camoflauge" her ridiculous religious beliefs. Oprah is not what she appears and neither is the decorative logo! At first glance it appears like the GAY flag of America!!!

      October 28, 2010 at 7:05 pm | Report abuse |
    • Cathy

      I think the logo is not very creative and shows that Oprah is egotistical. She could have called the network after something different than "OWN"...... A simple The Oprah Network would have been more personable name like Oprah's magazine.

      October 28, 2010 at 7:26 pm | Report abuse |
    • kate_alcbb

      Ya right....She and the other O (figure it out) think they OWN us.... no way Jose!!!!!

      October 28, 2010 at 7:28 pm | Report abuse |
    • Renae

      Around this world we have war, famine, disease, death and destruction everywhere you look. Who really cares about what colors Oprah uses in her new Logo. I like Oprah just fine and I wish her new venture well but I can't imagine the media can't find anything else to coment on. It's pretty, get over it !!

      October 28, 2010 at 7:51 pm | Report abuse |
    • Vanessa Bey

      Love the new logo...it makes a bold statement of who and what Oprah is all about....it is the colors of the Chakra system...the red/yellow for the root chakra, green for the heart chakra and violet for the Crown chakra.

      January 1, 2011 at 7:43 pm | Report abuse |

Post a comment

You must be logged in to post a comment.

Advertisement
About this blog

Our daily cheat-sheet for breaking celebrity news, Hollywood buzz and your pop-culture obsessions.