The Oprah Winfrey Network doesn't launch until January 1, but already it's stirring up controversy. The channel's official OWN logo was unveiled yesterday to mostly negative reviews.
The neon-sign-like logo is made up of big, bright letters, with a reddish-orange-yellowy "O," a lime green "W," and almost glowing purple "N."
Huffington Post readers commented that the logo resembles an art project crafted by a grammar-school student yet also seems quite appropriate as signage for a Las Vegas strip club.
Meanwhile New York magazine's Vulture writes, "[It] aggressively eschews primary colors (except for the hint of yellow in that onion of an 'O') and embraces serifs, to create a stately fluorescent look that would totally be on the currency of a country started by a gaggle of 9-year-old girls at a slumber party."
What's your take on the new logo? Does it make a bold statement like Winfrey herself, or does it have too much personality? Let us know in a comment below.
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Another thing is, these are exactly the same colours used in the GAY flag!!
I don't believe that this is a coincidence either. This is plainly premeditated (hidden)deceit.
When I looked at this logo the first time, something immediatly struck me.
I remembered Harpo which really stands for Oprah backwards.
Now it is OWN which really stands for NWO( New World Order) I strongly believe
Who has an eye let them see!!
It is a very unfortunate logo. It says nothing about her strength or influence. In fact, the color choices look juvenile which translates into silliness. I just don't understand this decision-making here — it was clearly another sad case (and there are many) of a logo created by committee. I'm sure many people were involved in making this and it shows. Nothing good comes from design by committee. It actually looks like the kind of logo people try to make themselves in microsoft Word when they don't know what they are doing and think each letter should be a different color, just "because". The only thing missing here is a little cartoon illustration of Oprah and her dogs. That would complete the atrocious look. Good luck, Oprah — next year, when you realize this logo sucks, go for a single color treatment such as a red-brown, and strong typography.
It seems send a very strong affirmative message as well as some kind of brave honesty–like 'owning up' or accountability.
On the other hand, I can hear it now–"Graphic designer, we want something that looks like the Google logo's classy older sister, with a touch of New Orleans...lots of hinted gold, but no outright gold color."
WOW, Mr. Fancypants. Do you vote Tea Party?
As for the logo, I would expect nothing less in the acronym. It's a bummer that her initials lend themselves to no really good names, but a lot of great jokes.
Uppity nagger is still a nagger.
I Love Oprah and I Love her new Logo
Then you honestly have no idea abut design. I love Oprah too but this is awful.
Then you honestly have no idea about design. I love Oprah too but this is awful.
OWN = enslavement of the white man.
Plus, it's the gay flag. She's a lesbian that has eyes that are WAY too far apart to be human.
They are, aren't they? I've never noticed until you mentioned it.
It's NOT the gay flag, you ignorant redneck.
It's a logo, no one is asking any of us to wear it. Some of the primary colors are overused and go basically unnoticed. Plus, since it spells a real word, it needed to be memorable otherwise since the word appears everywhere. Go work on a real problem ;) like I said, it's a logo.
I read all the comments on an RSS feed before seeing the logo, and thought, it can't be that bad. BUT IT IS! IT TRULY IS UGLY!
I'm not understanding why it isnt black. She is all about black, black, black...Seems odd for her to all of a sudden throw some color into her world.
Never watched her show, or cared for her. I think she is a big black self serving phony.
wow, oprah is finally going to come out of the closet.....rainbow colors are beginning to shine bright!!!! :p
Get out and VOTE!!!!! TUESDAY – NOVEMBER 2, 2010
I just think the words The Own Network. What are you watching? Own it is just awkward. It does't sound right. She should have named it Network of Oprah Winfrey. The NOW Channel. NOW evokes a smart modern feel.
Oprah is still a millionare. And pretty sure she can care less about your opinion or the opinion of wanna be graphic designers who could only dream of creating a logo for a network. Hate on haters!
The next move will be the ~ IOWNU. ~ International Oprah Winfrey University
Oprah is a globalist like her fellow billionaires George Soros, Bill Gates, Ted Turner, and Warren Buffet. They are all New World Order puppets. NWO=OWN As in the New World Order Owns you
As a graphic designer, I am shocked that this is the logo they came up with for the Oprah Winfrey Network. Like some other posters, I don't particularly care for the OWN acronym and think they should use the full words instead in a typeface and colour similar to Oprah's current logo.
Who cares!!! It's her logo, she can do what she wants.
When is she going to come out? This just confirmed it for me.
The logo? Garish and clumsy with no sense of refinement or sophistication. Ugly typeface choice for letters that bold and blocky. I'm shocked that this was the first choice of all the options that must have been created. Color choices are too obvious...Let Google own the primary and secondary colors, they do a much better job.
And, I don't care for all the connotations in the meaning of the word 'OWN". The "On" network would have been a much better choice.
Not impressed.....first thought was Gay Flag.....I really like the sophicated silver O in front of her O-Store in Chicago....perhaps they could have used that as a starting point when ideas were flying in the early stages....not impressed at all.
I like the idea but why not just go on and just spell out her name and be done with it, just like her show Its the oprah winfrey show so whats the big deal after all she do OWN the network she is about to create she have the money to do just about anything she wants so why not spend it the way she wants..
It's not going to be hung in the Louvre. It'ss a logo for a television network. Ms. Winfrey, it's fine. May I please have a house?
It's so obviously a tip of the hat to the gay/pride community. I have long thought she and Gayle were much more than just "best friends!" They even admitted they would get married if they could. Never could stand Oprah and her mega-ego.
She should just say "ME"
Assume the position
The ONLY thing more PATHETIC than the fat witches logo ,,is all of you pathetic losers commenting on it!!!!!!!!!!!!!!!!!!!!!!!!
It's terrible!!! I would have designed it as a large O with the W at the top inside of the O and the N just below the W at the bottom inside of the O, and toned down the color scheme just a tad maybe using just 2 colors (one for the O, another for the W and N). This idea is now copyrighted by me, lol, so if Oprah changes it to this, I'll expect some compensation, lol.
surprised she hasn't taken a bite out of it.
Probably could have just gone with Oprah Network. "ON" seems a little less in your face than "OWN". It's kind of cheesy.
It is completley appropriate! Oprah own's everything.
Does it matter what any of you think? OWN means own, as in she owns everything that has her name on it...Can any of you with all of your critical nonsense say that?? She has more influence than ANYONE else in the world...The power to speak your name or the name of your business and turn you into an overnight success, NO ONE and I MEAN NO ONE ELSE can do that so I say......ROCK ON O!
Wow, everyone is so judgemental. Perhaps we should wait and see the CONTENT of the network. That is what counts.
She should use her millions to help the campaign to legalize pot, instead of buying doughnuts and chocolate.
Well, she could have gone with WON or NOW ... or.... OPR
Not sure I would have picked the colors, BUT...it's HER logo....she OWNs it ;)
Like Oprah in general, but... drop shadows? Gradients? Looks like Photoshop 1.01 to me. The colors are a bit early 00s as well. Not at all timeless. This will look very "out" in a couple of years.
I personally believe that the utilization of the letters is a lot like Chloe Ardelia Wofford's work Beloved where one of the main character's renamed himself Stamp Paid, as he bought his freedom. I think that OWN is symbolic in a lot of ways that a strong, African American woman has officially done something that no other can say that they have done. Not only has she created her network but she owns it too! She has clawed her way from the abyss of desperation to standing on top of the "Great Hill of Life". Nonetheless, she continues to reach and lift everyone else up as well. I also believe that the multi-color is symbolic for the reality that unlike other cultures, not to mention any Oprah lifts all colors and people to a higher level. Maybe instead of negatively reflecting personal failures onto someone such as Oprah, one should ask yourself, what have you done to uplift your fellow humans today!
O-Oprah W-Winfrey N-Network, I love the colors and many of you have a lot of hate for people who have the ability to achieve whatever they want in life....think positive and work hard and just maybe you will have the success she has worked hard for. Oooops I forgot you want the colors to be dull and dreary like you...my bad
I, for one, welcome out neon sparkly Oprah Inc overlords. I mean, she pretty much owns everything already, so... to complain would be unwise. Big O is watching.
i dont have problem with HER logo. what it stand for, means or whatever, so what it Iis to YOU all. peoples do what THEY like. slavery, gay or whatever.. DO YOU..
Try NOW instead of OWN
I don't care what the meaning behind the acronym means. The logo is just plain ugly like someone did it in mspaint. The colors orange, lime, and purple remind me of a pumpkin, lime, and a plum. I'm happy for her to embark out on her own network and wish her luck. I hope it's as successful as her show.
I think !it's a bit showy, but then again she does like everyone to know, she has money! To me she
will always be just a Talk Show Host, that bought her own show, so she wouldn't be canceled. She
does Shack Up! and that is not very Lady LIke! Oh well, one day we will all face our maker, let's
see if we can buy our way to Heaven!
O.W.N BACKWARDS N.W.O = NEW WORLD ORDER!!!!!!!!!
Who cares?!?! You all need to get a life. It's a stupid neon sign, get over it people. Let her put whatever the hell she wants. Go outside and do something, you are all sad soles!
OMG. Oprah's getting GAPped. :)
Wow – I thought of OWL = Wise ...
so many thinking of OWN like slaery – hhhmmmm – not me ..
I like the colors – bright & cheery ..
Lova ya Oprah!!!! Call me – I want to host a show!! I need a job!!! ;-)
would have expected something a little classier. this logo could open an amusement park.
Instead of differentiated color lines, a blending of the colors would have lent the letters an iridescence that would have boosted the appeal. I am not opposed to the idea of serifs but slab serif might have served her better for clarity.
I think that if so many are unhappy with it that she should offer a challenge to her viewers to come up a new one. On her website she should have like the top 50 versions of it and then leave it to her viewers to VOTE! That's what I would like!! Quit the gripping and offer a solution folks! Hey Oprah – Do you like my idea?
WHO THE HELL CARES?!?! CNN stands for Cable NEWS Network, does it not? This is NOT NEWS. It's trivial nonsense. Anybody who seriously cares about this (with the exception of Oprah herself) should be forced to go work in a soup kitchen in Haiti, or vaccine clinic in Africa so they can be shown how shallow and pathetic their stupid little lives really are.
This logo accomplishes everything a logo is supposed to: branding. As long as Oprah likes it, who cares? What is this, a college art project? While it may not fit "conventional" market standards for a corporate logo, who f'n cares? I say roll with it, girlfriend!
This logo accomplishes everything a logo is supposed to: branding. As long as Oprah likes it, who cares? What is this, a college art project? While it may not fit "conventional" market standards for a corporate logo, who f'n cares? I say roll with it, grilfriend!
Wow, this many comments (or opinions) of a 3 letter logo? It isnt even a curse word! Her logo should be 'Dont hate me cause I can buy and sell most of you' LOL
Wow!!!!!!!!!!!!! With all the important things going on in this world, it is hard to believe that people will take the time to crtique a logo. It is her compny and her money and she should be able to do it the way she wants!!!!!! The media need to focus on more important things like Cholera in Haiti or the earthquake, Tsunami, and volcano erruption in Indonesia. Or how about teenage girls that were executed in Sudan. Priorities Priorities so screwed up in this country!!!!!
Yet you too replied.
My guess is that Ms. Winfrey's people will apprecaite this free critique of the new logo. Typically you must compensate focus groups for their comments.
It's a secret attempt to promote OWNISM. John Lennon would be proud.
Too stark and too harsh – that's what I see .
was this done by GAP designers? but the reality is who cares, people will watch Oprah no matter what her logo.
I guess that's the whole point. This is Oprah's "own" logo; bright, big, and bold. Seems she may have overshot on this one for many. Positioning complementary colors next to each other (particularly three) is a very risky design decision.
Vanity thy name is Oprah! Her photo shopped picture must be on the front of every issue of "O" and now her production company will bear her name along with those garish colors. What happened to the cleverly named Harpo Productions? The good thing is that like the magazine it will only catch my eye occasionally and be forgotten as soon as I look away.
To everyone with a negative comment, what would you do with the letters?? would you want all the letters with polka dots, I don't understand why some have such a problem with the letters, they are bright and colorful. There is not much you can do with 3 letters.
She could have entangled the letters and made them "Fat" and "Bubbly" like her face and bank account.
Ridiculous, Tacky, Amateurish!
It's awfully rainbowish.
There are too many haters out there; no different than Ted Turner and his Turner Network. Just maybe, OWN means Oprah Winphrey Network as 99% of us non-haters believe.
Believe? In WHAT? And WHY?
According to astrology these colors will not be beficial to her and the network. She must act fast if she wants success or these colors will have a negative effect on her health
Don't you Americans have bigger things to worry and complain about than a TV network logo?
-Ryan, Edmonton, Canada
Don't Canadians have anything better to do than critique Americans' silly sarcastic humor outlets?
I'm only an apprentice idiot, but it seems to me those 3 letters if placed vertically and tweaked just a bit to the bottom right, look very much like a carefree dance of celebration.
I just love giving the illusion of motion to static characters.
As a marketer and someone who has been in the graphic arts for about 30 years, working on high end and low end stuff, this logo is, well, awful. Yikes.
The logo is kinda flashy and is a turnoff at first glance. I would make the logo all black letter's with a gold trim that glisten's to represent her show's success and pride for the first black woman to have her own talk show.
Did she design it in her million dollar California home that she claims as an investment property to avoid paying taxes? Oh well, if I earned like her I'd probably have a pack of accountants advising me to do the same. I mean, it can't be any worst then the Kennedy's off shore bank accounts can it???
That logo is gay !! oh, sorry, that's too PIC, huh? bulls...
Who gives a s-?
I am less concerned about the garish design of the logo than I am the word OWN. It has a megalomania ring to it.
That, I feel, is the real issue that needs addressing.
my very first thought was...gay network
my second thought was......kids network
I hope she didn't pay a lot for someone to come up with this...I love her but the logo sucks
Absolutely love it!! Represents ownership meaning success! It is the frame of mind that makes these comments.
I hope this was criticism from people who have full knowledge in design otherwise their opinions mean sh**.
I can't believe anyone actually gives a crap – get a life folks!
It does not reflect exceptional taste and style that we have come to identify with Oprah. They can do much better.
It doesn't matter to me what it looks like. It isn't important to me and doesn't affect my life in any way. However, I believe that she should choose whatever she wants to as the logo for HER company. After all, this is the USA. You know... where freedom reigns?
I love Oprah, but this logo needs some work. She could come up with something a bit more creative I would think??
TO ALL THE HATERS: LET'S SEE YOUR OWN NETWORK LOGO! (no pun intended) OH THAT'S RIGHT, YOU DON'T HAVE ONE!
OWN as a play on the initials of the 3 words is nice.
The 'look' of the logo is ugly, cheap, amateurish. Not at all professional, not at all artistic, not at all intelligent. Color is bland and actual letter style is ugly and heavy. It looks as if they are going to sell detergent.
not aesthetically pleasing at all.
Surely Oprah could afford a talented designer to do her network's logo.....
ok well if you really want to go to town on this she forgot the " The" so now put the t in the equation you get Town ,so??mmmm
All the hater posts here make me lol.
I can't believe people are so critical. Let's look at the real picture folks. O.W.N is perfect for Ms. Winfrey. Why, because she is one of the richest women in the world. She is the only Black female that I know of, who will OWN her own network and O.W. certainly speaks for it's self. You go girl....
oprah does not care about the little people, she wont answer emails. i cant stand her show because she doesnt feature small businesses trying to make it- just sob stories-storied you hear on the news all the time .SO sick of hearing about them. why cant she go in a different direction, be a voice for the women- the logo sucks as well. i am shocked at her logo's lack of class -as she tries to portray. if she is gay, whatever, but the logo looks like something en elementary student would of created.
Why is this story about the LOGO of Oprah's new TV network a major headline on CNN?!
The media is always looking for every little thing to pick on when it comes to Oprah. Because she has become as successful as she has, there is a lot of jealousy and envy among some in the media and the general public. They resent the unprecedental and unmatched influence she has (wishing they had that influence themselves), and they are always looking for the every and any (sometimes silly) opportunity to try to tear her down. But as a wise person said, "Who God blesses, no man curses".
If her new logo bothers people, they need to get with the program. There are much bigger issues out there than Oprah's new logo. Who cares.
Shane, I agree 100%. She's GAY and this is the hidden message here. Studley, I mean Stedley....or...well...he's just a prop.
You are so totally right !! and WE All know what this LOGO stands for :::))))))
Hidden message: She is gay. Thanks
My comment..........Ummmm.......who really cares?
She's coming out of the closet with the rainbow colors and saying she "owns" her followers because they blindly believe everything she says. It's a double-slap to everybody. God, I hate that fat brown cow!
Wow, that's my logo for being surprised so many people really care all that much about what the damn logo looks like. It has caused a media storm and people are writing about it in their blogs and even found a place here on CNN. Get a life people!!!
It fits her. I get the same reaction to the logo that I get watching her on tv. I turn it off. This poor taste logo fits. For now I will refer to her as OWN.
I think it is disgusting....just like her.
Can you give examples as to how Oprah is disgusting? I find her engaging and successful, though more and more removed from the real world of working people. I have to say that this topic is about her logo and not about her personal being. These kind of statements, " It's disgusting...just like her" represents all that is wrong with the impersonal anonymity that the web offers, it gives folks the place to be nasty and unaccountable for their statements, hiding behind their computer screens while hurling insults toward people who are creative and in the limelight, which is sad overall, but the state of the world we live in.
Hey if she aproved it, it's O.K with me. Why does it have to be bold or negavive comments on the design and colors. I didn't read Oprah's connents as to why. Maybe the colors represent the colors of her viewers and guests? Maybe people have issues with the plain design of the letters. Maybe if they were designed in a triangle? Or fewer colors of the letters? Who did the graphic design anyway?
Do not like it at all, but love the CLOWN comment...
I wonder if there is an Oprah diary from her childhood with this very logo drawn in it ... But maybe the fact that OWN backwards is NWO (New World Order) means that Oprah has finally become rich enough to join the elite who decide the fate of peons like us. I hope she will be a benevolent overlord ...
to all the haters...go ahead and post your logo for your network...if you don't
have one shut your big fat mouth
Nice colors. Oprah and Gayle should be proud.
It's a FANTASTIC LOGO....for an all-girl, pre-teen, video-gaming network. Saccharin color scheme, in your face acronym... when you load up her sight, 8 year old female voices should scream out "OWNED!" as if they just won the video game match.
She is letting us little folk know that she owns us.
It's ok, but I would have gone with some of the beautifful designs Google comes up with. The primary colors gives it a simplistic feel, but I wouldn't put children down by comparing her logo to them. It's apprently what she wanted.
Many of us do, so get over it.
News Flash Oprah Winfrey was arrested today at OHARE intl airport. She had 50 pounds of crack in her pants
To materialistic of a name but then this is good market testing. As a marketing director, I'd suggest ON. It's ON baby!
This logo has racial undertones. For sure. The logo is also not original. Look up ONN. Ohio news network. IDENTICAL FONT!!!!
Does it really matter? Is the logo of the network going to make anyone start or stop watching it? NO.
I read some of this mess and to be honest it was so funny. Some folks liked it and some did not. The part I did not understand is why folks could not stick to the question regarding the logo. How did any one come up with Gail or lesbian? Stop fighting your own demons and get help or try focusing on the question.
Font as bad as Oprah
says what we all thought... she is ashamed of being gay... that is why she only helps poor little black girls.. maybe she's a pedo too... she should be proud to be gay... but, leave the little girls alone you snobby b!ttch!
Colors of the Rainbow! Maybe Oprah is trying to tell us something. ha ha
OWN – yes masser, I'll be sure an watch. Reminds me of slavery.
This is a copy of the ONN logo!! Every here of the Online news network?? They copied the font and threw in some racial colors.
It looks like the ONN font. Ceesey at best!!
To all the people on here who are asking "Who cares?" and "Aren't there more important issues to worry about?"...
To those people: Why are you here and why are you commenting? I manage a Creative Group and find the topic and comments very interesting. If you find this topic trivial or personally insulting in some way, move on.
Ditto Jim. I'm also in Seattle btw. This was market testing. I'd hate to have to squeeze down all the responses by the Oprah team but then it might be a really great gig to have.
Looks like something her best buddy obama would do, well what do you expect from peeps who are arrogant and think they are above everyone else.
For me, my initial thought towards the acronym of Oprah Winfrey's Network OWN said that this is her OWN network. That her OWN network will continue to reflect her values, vision, and life mission that her OWN show has done for over quarter of a century now. I thought it was kind neat how her initials worked out into a personal statement.
I not seeing the negative overtones others seem to find in the acronym. I think they're a stretch and make no sense at all.
As far as the logo is concerned, it's butt ugly.
It's lame, just like her
OWN – sounds like she wants to OWN us all.
Anybody ever take a good look at the "Google" logo?
Come on..What's the big deal here..?
Good grief... It stands for the Oprah winfrey network..In great colors and will always remind us it's her network we are watching or hearing about.. Will do what a logo is meant to do.
Big deal..It's a 'logo'...~!! :)
Love Oprah...love the name, but...the logo is not well produced...the rainbow dated.
If your staff is reading, gently guide her to a new designer or give the designer another shot....This misses.
Really? Seriously. We're critiquing a logo? As the world turns..
"OWN:" Is it a shopping network?
These days it seems like everybody has something negative to say about anything and everything. Had seen the logo several times before and never gave it a 2nd thought but since I was asked to comment :), I only like different colors on my Peace shirt but knowing what the colors stand for makes it all the more beautiful!
that was a bad idea
Good heavens...it's the visual version of the gospel church whoooping sessions.
Whatever happened to her retiring? I'm so sick of hearing about her!
This story is ridiculous! I can't believe people focus on such trivial things. Who gives a heck about what a logo looks like...get some direction in your lives people and focus on something more meaningful!
Then Cynthia, why did you read the article and bother to reply? Your criticism of us who did bother to write about Oprah's new logo here on the CNN's web site seems rather hypocritical. I myself do more important things in my life like volunteering for the elderly and homeless and sometimes I read trivial stuff and comment on it, I find it a balance. Plus, I make a living as a graphic designer, so branding and logo creation are important to me, also how society in general views visual marks and react to it, so this whole story and comment section was very interesting indeed.
OWN is an acronym for Oprah Winfrey Network... Not a conspiracy to own the world. You know, like NBC, CBS, ABC... Duh.
Why is this news? Why is Oprah news? Who even cares?
It's lovely–kind of Halloween-y!
Looks ok to me.. All it should be is different enough that it will always be associated with Oprah winfrey . And looks like they accomplished that..
Ok, what if she changes it to OPT Oprah Winfrey Television and make the logo burgandy would everybody be happy then? Get over it, who cares it is just a logo. She has the right to name it what ever she wants and make it what color she wants. Get her salary then you can make you opinion.
it looks cheap and silly!
WOW! the most powerful LOGO I have ever seen!!! Isn't that funny when you see the TRUTH behind it. It's nothing NEW for the WORLD to disagrees on a subject, it's common knowledge or the ORDER of things to come. You really see who OWN's the hearts and MINDS of the people.
WHO CARES ABOUT OPRAH ANYWAYS?
I'm sure she had her reasons for those colors and the style. Not that she needs to explain anything, but because there IS some controversy over it, maybe she will give her explanation, and then people will better understand and accept it. Personally, I think it's bold and makes a statement. Oprah is her OWN. She earned it.
Reminiscent of the Gap* logo fiasco this past month.
She spent good money on having THIS designed?
Anthony, and others who are yipping at CNN, Look Oprah has had an impact on our society. Yes, this is a discussion about her new logo, which is news by the way, and many people have developed a personal interest in her, as their response is showing. This too would be news worthy. For it is obvious from their candid responses that she is offending many from her former market. She has lots of money and she is not going to worry about this small sampling, but if this sampling is a true sampling of the American public, then she has a lot to worry about. That too is news worthy. If the logo is reflecting her lifestyle that is her choice. But then, we may now begin to see what is motivation a certain political party, and why they (those political leaders who she OWN's) are leading this push to allow legalization of un-natural relationships. That is news worthy. Oh, one last thing, the design is terrible and shows the pride and self-conceit of its owner and that too is news worthy but no one dares to talk about it.
You would think with all of her money and influence she could come up with 1. A better name for her network, and 2. A better logo. But really, who cares?
WHY do people want to make such a BIG thing over a logo. There are FAR more important things to worry about .
I feel OWNed. Not only are the colors and visage particularly underwhelming, but that particular acronym puts into my mind that Oprah is only in it to OWN things. Maybe that has always been the case, but I prefer to think of Oprah with enough class not to shove it into my face with such garishness.
Unmarried, no kids, Giant Mansions but tries to relate to the soccer mom. Own is what she does her boyfriend.
Since most of the comments don't seem to understand what the OWN stands for
Oprey Winfrey Network
it has nothing to do with her thinking herself important or any other BS....it is her network and it is named after her...
just like Ted Turner's stuff was named after him....big whoop
Oh come on – I think we are all aware it stands for Oprah Winfrey Network. It is, however, disingenuous to think that she (or some flunky) didn't look at that acronym and realize what it would bring to mind.
They needed to make sure that it didn't resemble food so that she wouldn't eat it. Mission Accomplished.
Ouch! But yet LMAO!!
I tend to agree that the most troubling thing is the word "OWN". It is very strange. But it does reflect Oprah's massive ego. And self made? Really people. Oprah was self made by a group of white men called the King Syndicate. Without them and their money she would not be where she is today. They were her original investors.
she OWNS everything and Chicago
its done in the gay pride rainbow fashion. i guess all the rumors were true.
Ugly, yet appropriate for Oprah who won't be happy until she feels she OWNs the conciousness of the world. Oprah knows best!!
Like most other marketing attributes, we'll get used to it.
Who cares? Seriously, this shouldnt be front page news on CNN. Thats all the mental effort I will expend into this debate over a LOGO.
Please see above note to Pat and feel free to apply it to yourself. If it's not important or interesting to you, do not read it and certainly don't comment.
Do we not have anything better to do than talk about a Logo. It's her network, let her take care of her business. If it was your network you would do whatever you wanted to do.
Not our Business.
Then why bother to comment at all, since you're so obviously above this story? Shouldn't you be off doing what you do – probably rescuing orphans, curing cancer or something worthwhile like that?
It's the acronym for New World Order backwards. She wants to OWN the NWO!
The word "OWN" is a victory taunt these days. Naming a network "OWN" seems to exude a little arrogance to begin with. Kudos to the woman who single-handedly transformed Obama from "also ran" to "President", but that logo belongs on a PBS children's show.
ugly!! don't like the name, colors, connotatation it gives. brrrhh, makes me shiver
GEEZ people–some of these posts, well, um, how do I put this- some of you need to get out of the house more.
Have a beer and some snacks, chill out and reflect. Let the demons goooo.
I'm a nobody without any power in life who has too much time on his hands due to being unemployed and frustrated at the current economy, but I can write comments on CNN web page concerning Oprah's new logo ... Woo Hoo! I think the Logo is fine and represents the "O" Brand that is her empire. In a matter of six months it will become a common place visual mark that nobody will pay any attention to as they tune in to her show. Many of these comments suggest that a lot of people are envious of Oprah, but I think she deserves everything she has worked for, though her riches has taken her giant steps away from the experiences of the middle and working class folks of this country, though she tries to be empathetic. Thanks for letting me have a voice today CNN, and Oprah, you're OK in my book ... any job openings with the network?
I'm not an expert but when you put text in capitals doesn't that mean you are yelling. If that is true, why would Oprah need to yell anything, just her speaking makes people listen. I think the logo need to be understated just to show not all people need to self promote and be in your face to be successfull. How about a period, small, not too pompus or anything, and when you see something something.com you will think of Oprah because she has her logo right in the middle of yours and everyones domain name.
Oprah can have any logo she wants.People already know Oprah,so It doesnt really matter
Id change the green W in the middle.Maybe just a blend of the other two colors,like a blend into-that would make it more aesthetically pleasing.
Everyone loves Oprah,how can you not?
I could have done that in adobe illustrator in 1 minute....they prob paid big bucks for this nonsense
It's a beautiful logo; I would expect nothing less from Oprah!
The picture wouldn't look as bad if the picture wasn't in JPEG format... they blew up the image without making the image sharper giving it a fuzzy look which make the colors look worse.
I'm gonna file this right under "Who gives a $#%!".
Is it weird that it spells the word own, or does that bother anyone but me?? Like somehow she's saying she owns... what? the viewers, the world, what?!? I mean, I know coincidentallly that's her initials, but what if her initials were HU or SI or NU or MA or BA?? It's her initials, but still, I just don't like it. Let alone any artistic complaints.
As a graphic designer, I would never have made that on the initial take, but the client taste and preference often takes precedence over that of the designer. This has undertones of supporting gay marriage (colors are often used to speak to another market vs the main audience), pride in female success and is just very bold.
A logo is to represent the feel and culture of the company and maybe this does – none of us have interviewed Oprah intensively to create her a design brief and until anyone does and is paid for it, it's no ones business. She has the money to do what she likes – wish I did so more power to her.
I like the acronym (own) but don't care for the colors – they don't seem complimentary to one another and they're hard on the eyes.
Childish, and therefore quite appropriate.
this logo proves that gayle king is more than a leech! lezzzzzz beeee ons
OMGoodness, your description makes it seem horrible. It a nice logo. I bet a million dollars someone else is gooing to try to do the same thing with their logo.
hope they didnt take too much time deliberating on it ...its a total loss !
This is almost always the outcome when you have a very powerful person who insists on micromanaging and making all of the decisions. No doubt, her agency proposed several dozen alternatives, any one of which were probably professional in apperance and avoided the negative connotations of the "I OWN it all, and you own nothing" statement. Oprah no doubt simply had her own vision, and kept telling her team to go back and come up with something else until they threw up their hands and gave her what she wanted. Oprah is a good businessperson, but that does not mean she is a good marketer. Nonetheless, she may be successful enough that the small drag caused by a childish logo won't mean anything, but it is an embarrassment.
I like the new name. Great job designers.
It's Oprah!! The first woman to earn a billion dollars. She's definitely earned the right to use whatever colors she wants. Let her be. It stands out like her personality.
The initials of her name just happen to be OW. So she adds an N for network. What's wrong with this. I doubt that anyone had a problem with Ted Turner, when he named his networks TNT and TBS.
good grief – who cares!
I think anyone writing a critique of this has way too much time on their hands.
Seriously Oprah, fly the rainbow flag already! Soooo TACKY!
....not that I have the time to waste, but I was flabbergasted when I scrolled down to leave a comment...because it took 91 SCROLLS to get to it! Now whether we like the logo or not, we are ALL talking about it; that's what they want....the thrill of the buzz!!!!!
Oprah – YOU GO GIRL!!
Ha! It's NWO backwards! New World Order.. HMM! :S
I think she is just gay and is afraid to come out of the closet. Thats what the colors remind me of. Stegman would know.
I think most of the angry people here are just mad cause they got OWNed by Oprah. Facerolls all around!
I don't know, with her kind of money, I'd make sure it looked better than something I can do, and i'm only an amatuer photoshopper! C'mon Oprah..you can do, eh em, pay for something better than that!!! And why did she leave out the "blue"? A rainbow is "red, orange, yellow, green, blue, purple"??? I see no BLUE???????? Whatever, doesn't matter, she's gay; get over it already and come out of the closet!!!!!!!!
To each her OWN !
Hmmm.... Looks like the logo was made by a 5 year old.
Too bad Discovery Communications is loosing "Discovery Health" for the "OWN Network", a network that's going to fail in 6-8 months.
OPRAH – YOU GO GIRL!!!
Hmmm, how many ways can a person use their name to label their companies...HARPO – Oprah backwards, OWN – Oprah Winfrey Network, wonder how she can use her middle name :-)
Seriously, it's okay, doesn't bother me one way or the other!
Oprah craps more money before breakfast than I will see in my lifetime, who cares how her logo looks.
i guess THE OPRAH NETWORK would not work because it's acronym is T.O.N.
Its burning my retinas!!!!!!!!!!!!!!
umm... who cares?
Don't like the boldness of it. I really hate the name OWN. It seems so presumptuous. Does she think she OWNS the world?
It is very seventies, to say the least but worse than that, the acronym is insulting. We all know Oprah "owns" just about everything. I think it should have been simply the "Oprah Network", or "ON". Much better. Something a little more artistic or meaningful would be great too. It really is hideous Oprah. Let me know if you plan to change it, my four year old is very artistic.
To me the logo is simple just as is the message. Own yourself...be authentic....and her new network will speak to that in colorful creative ways. Why read so much negativity into it? It's all about success and the positive.
Here's a better quality representation. Doesn't change my opinion, though - nasty! While the design might work better on a large television screen - you know, zooming in at you - it looks very awkward in print.
I bet opra doest get a rats butt an long as the green backs keep rollin in. OWN might also be saying I own this, these are my initial but I own this whole thing, infact I own alote of everything. She does have really good taste in cloths ect. so I doubt she has even seen it yet
I would have liked to see a logo a little more refined, classy, not so clownish and juvenile.
I couldn't help myself, clicking on this story – but I did.
Who cares people?
OWN...? As in I have enough money to OWN everything I want in the world? I do not like it. How about Oprah?
It's a pretty weak logo. I see the basics of the chakra colors red/orange to purple/violet with green in the middle (heart). But the style is ... down-level.
it does not look very professional
Man – even a black person can't do anything without upsetting a lot of black people who won't let the slavery thing go – there are no people alive today who had anything to do with that. I'm sorry but Oprah has never pretended to be white in any way and has done a lot more to help the African American communities and people in general worldwide than a lot of other people with her power. I think OWN means it is her own – please people give it a rest and let Oprah have her moment, not only as a proud black person but as a woman and a beautiful human being in her OWN right!
uh ok, I didnt know grammar school students had their own style of logos
THANK YOU ERIK, YOU GET IT! It's just her name-plain and simple as that. Miserable people act as they are "MISERABLE." Don't take it PERSONAL.
It's too ordinary! Doesn't emote anything. Think it should be more creative in design.
Obvious design by committee
...she needs to get a real job
It's ok but could use a little more style.
I would think the "ON" Network had more use in marketing than the "Own" Network. Check us out because we're always ON! has a much better appeal than We Own You.
Who first suggested the acronym OWN? Seriously F'ed up. The colors are weird too.
FYI, I'm available for work immediately, OWN.
Everyone has an opion. I respect that. I truly belive the majority of comments are constructive and they wish Oprah well, and so do I. There is an interesting point about OWN which in the future could be inturped owned as in slavery been one of some comments. I belive the logo of OWN reflects the Beautifulness of a sweet lady Oprah. However, i think the oversight of the public comments will be reviewed. Best wishes Oprah!
Look likes she is about to come out of the closet!
Doesn't look cohesive, or like a lot of thought went into it. Looks like something I would draw if I were sitting around bored, playing with my children's crayons.
REALLY? THIS is what CNN has to report on? CNN can't find anything else to report on except the STYLE AND COLOR of Oprah's new logo???? COME ON? More people (including me) have responded to this than half the other news pieces out there.
There are about 1000 other links on CNN's site. Try clicking a headline that sounds like it might interest you. I feel like I'm replying to a 3 year old.
I am presuming they were going for the mnemonic device of a simple short word and also playing to the acronym happy culture we have become as we progressively dumb down our society.
Looks like she spelled "pwn" wrong, as in she's getting pwn3d by the critics on this terrible logo.
It stinks. Looks like a 6 year old come up with the idea.
Not sure if its politically correct to have a person of color chosing the "OWN" as a good name...
Oh thats right...only whites can be "owners" this day and age...
I think her new logo should be....LOSER
As a lifetime commercial artist, I think the "OWN" logo stinks. It hasn't the class that Oprah exudes, it is garrish and child like. I would suggest the "O" on her magazine cover with some stylish text to go with it. Keep it simple. This one is irritating.
LOL @ the in depth analyses of a three letter logo. What a basket case of a society we live in. SMH.
That logo is exactly what I would expect from someone so deeply entrenched in their own 'pocket culture' that they have to give every opportunity for promotional work and art design to "family". The result is a positive feedback loop of failure; glad-handing and gloating over shared success without bothering to consult with the Establishment; professionals who do that sort of work for a living.
I like it and think Lady "O" can do whatever she wants with HER business. People, if you feel you can do better, how about you put yourself in a position to OWN your OWN network! Quit hating on Oprah and get a life!
As a designer, I feel qualified to say this is offal.
Looks like something I farted out at lunch time.
The logo doesn't make any sense. The colors have no meaning. The stripes have no meaning. Just because you can make things colorful or add stripes to a logo, doesn't mean you should. That logo would be more appropriate for a cartoon network. As Lass, above said, her logo should definitely be more sophisticated.
As a designer, I find it nauseating. Go back to the drawing board. Please.
Wow, even my retinas are burning - and I'm dead.
Oprah has done what no other African American woman in history has done. She's used the personal trials of her past to change the future of millions through her EXTREMELY charitable giving. She's one of the richest people in the world, and has done so well for herself that both she and her talk show are known worldwide. Now she's got her own cable network, and we're going to b!t#h about the logo? Get a life people!
Tell me. How does being a winner, make Oprah infallible? How does being rich make her a saint? She is an Idol, that stupid people worship. The logo, from the RICHEST woman in the US happens to be some of the most uninspired design I've seen. it probably took 15 min to create and cost $15,000.
As someone who has been a professional artist in both the fine arts and graphics fields and has done their share of logos, it's just not unique enough and involves zero imagination. It looks like someone just took Times Roman font and called it a logo. It needs more variation such as perhaps a small W tucked between a larger O and N. This big OWN just points to the fact that Oprah has more money than God, not the image I think she wants to project. Makes her look grabby and greedy.
It should say PWN! For what is says. Aside from the garish colors and zero creativity in it's design, this logo says "I OWN" Own what? who? What is she OWNing? us "little" people? the network? not a good message I think, hardly humble, and even narcissistic in it's suggest that of OWN. Doesnt Oprah remember what "ownership society" got us in the bush admin, a mortgage crisis that nearly sunk the nation. I think may sink her.
we love oprah at our house. we would love to see her in good shape first ,and secondly ,her logo is a-okay.lose only a little weight girl you are the best
They need to scrap this and just get a graphic of a pig's head – that is more suitable for Oprah.
Oprah, God Bless what ever you do....These neg people are people who wish they could do what you have done but can't due to all the neg thoughts...God Bless You.
Well, it isn't my business or my decision, but I do have an opinion. Maybe a bit more class, a more sophisticated look for a network logo. Again, just an opinion.
Oprah is a negative person to real people
Are you kidding?! It looks like a 'One A Day' taken by women only. It's PERFECT!
on s'en calisse tabarnak de gang de tapette
Okay!!! Just like Oprah got us talking about stuff that really does not matter, but oh well. I Love it!!!
My God People!! Get a Life!!!! Who in the world has time to dissect this logo. With all that's going on in the world, no jobs, foreclosures, etc. Huffington Post is commenting on this? I guess with everyone reading the news online now, their grabbing for a lifesaver as I can't imagine they would last much longer reporting on something like this. Leave this to the art students, and teachers, or people who care.
UHHHHH you sure posted a lot. You must have a lot of spare time.
Apparently you have too much time on your hands and not enough of a life yourself or you wouldn't be reading and posting on this blog. The pot calls the kettle what color???
As far as branding. A logo means a lot to a business. Fr the richest, most influential woman in the US, it is a significant issue I think. and speaking of lifesavers, I think I know where they got their Idea for the design. Just look at that "O"
Oprah is one of the wealthiest people around she can make what ever logo she wants and even if she wasn't the wealthiest she still has the right to do whatever she wants! U people really have nothing better to do then criticize Ms. Winfrey. Get a life u obviously don't have one! Love u Ms. Winfrey!!!!
Who cares it's Oprah and she can do whatever she pleases just as you and I can do. Can't the news just leave people alone and not create a major news story about every thing people do. Who cares, if it were just black and white someone wouldn't like it, they'd find a statement behind it and the news would be crucifying Oprah. How I long for the days back in the 60's when I was a kid and no one knew much about anything going on in the world unless it was really "IMPORTANT".
She jumped the shark....
An absolute perfect match to her blinding arrogance and her simple minded followers. She can buy the folks whose eyes glaze over and brains shut down as they chant in monotone "yes we can, yes we can, yes can" at whatever nonsense someone with a teleprompter shouts. It'll take far more than a Pontiac to buy us thinkers. Terrible logo.
I love it! So fresh. Invigorating. Great message.
It's perfectly fine. People with the slavery isse–give it a rest. OWN-Oprah Winfrey owns her own network–plain and simple.
What has she ever done to you, or are you mad because she hasn't done anything for you? Oprah you have paid the cost to do your OWN thing. I love your generosity. I guess you already know, whatever you do it will not be good enough for some people.
I don't like it. My teenage kids and their friends say "OWN" and "OWNAGE" to reflect their feelings of superiority. As in: "Ew, he owned you!" Or "Wow, Own!. Looks and sounds juvenile.
Hey, get out of your house more often. Just a suggestion.
First of all, can we stick to the topic people without going off on Oprah herself?
Second, I have a B.F.A. in graphic design and have been in the design industry for 16 years so I feel like I can give an appropriate answer for this.
Oprah's logo on the O Magazine is more successful for a couple of reasons:
The negative space of the white O in the color filled box gives a feeling of presence. The O takes up nearly the entire box and represents the extensive reach that Oprah has. The thick and thin lines of the O in the O magazine logo give a feeling of elegance as do most serif typefaces. The resulting effect is a feeling of power and elegance at the same time. The choice of the bold pink color behind the O gives a feeling of someone who is bold. So you're left with a powerful, elegant, and bold feeling. This is more inline with Oprah's personality.
Now for this logo:
It sounds like a lot of people have a problem with the bright colors. What Oprah needs to decide is if this logo best represents her target audience as well as herself at the same time. That should be the determining factor for changing the logo. When designing a logo, it's always important to strip it down to it's simplest form. What does the 3D look do for this logo, for example? Nothing. It does nothing to bring out her character or network. The colors may be appropriate in terms of her boldness, but again: the spectrum of colors does nothing for her.
If I were designing the logo, I'd do the following:
Simplify the color spectrum down to 3 bold colors and place them in blocks behind each of the letters like in the O logo. make the blocks have shadows and not the O. The O is elegant and powerful. Not heavy.
One other consideration: Bright colors tend to look better on screen because screens use the RGB gamut and allow for brighter colors than print. Bright colors aren't a bad idea considering it's a network channel. It's how you handle the bright colors that may make or break the logo.
Oprah, hire Jason Bailey NOW!!!!
In my house she is know as "I-prah". It really is all about her (I, I, I, me, me, me,,,), including being on the cover of her own magazine. She is the ultimate "look-at-me". The logo should read I-W-N. There now, would that look better (and more truthful!)?
OWN appears to indicate a bit of selfishness> why not call it the O NETWORK> the colors on the OWN are very sickning. Remember u have think about the folks who bought u to the dance,, as they have had a roll in your success.
Why not have a contest and let your fans pick the logo. Not a bad idea. I personally dont like OWN.
Now that she will no longer buy her live audiences with trinkets, she has to find a new way to drum up market share for the ego larger than even herself.
the ignorance you've displayed with your comment shows your poor taste and extreme lack of sophistication. are you mad your children aspire to be like her, powerful and wealthy? your hateful words will not get you far. bless your putrid soul.
She does own the network, and her efforts continue to push large amounts of funding to inner city projects. I like the comment about the cars...lets all remeber that the vast majority of folks that recieved cars that day were white middle class! Let the logo ride...it is different, it catches the eye...and obviously looking at this thread folks are talking about it.
Whoever designed it is probably laughing all the way to the bank!
I think that this is a beautiful way to portray her name, her ownership of a network. Harpo is Oprah spelled backwards. She has a right to do this the way she deems necessary and has earned that right through hard work, perserverance and dedication. I love the rainbow colors which reflect joy and beauty in our very difficult world.
Ted Turner has TNT which is agressive and means Dynamite, why didn't anyone balk at that? Hers says I did this. I OWN this network, and her is how I want it reflected!!! I say congrats to you Oprah...do your thing! Show the world more! Our Woman, Network!!!
Looks like my 3-year old put magnetic letters together on the fridge. Her's was 'PWN' though....:)
Would expect something a lot better. Not very professional. I agree with the comments that OWN has negative connotations.
It is "GOOGLE" and "EBAY" style font. Although it isn't as original as her signature "Oprah" it is good.
I think the word "OWN" is strong and does not necessarily appeal to individuals the way that "NOW" or "WIN" might have. Wait and see. Oprah is a strong woman who makes her "OWN" way in thiis world. She is a leader not a follower.
She has a gift when it comes to creating, giving, and growing. I personally didn't like "HARPO" to be honest. A bit too comedian for me, but it works.
I agree totally, great post!
why does this blog have it stretched and pixelated??
It looks like Oprah spent about the same amount of time on this new logo as she does on her weight problem.
Its U-G-L-Y by any standard, people expect more from a woman with a trillion bucks starting her "OWN" network
How about OWN as in I am owning this and it's mine! Give her props, she is proud, bold and no other woman has survived so much critcism with such grace and dignity. High five to my gal from B'more and what she has accomplished. She does own a lot and GIVES a lot and is GRATEFUL. If you took the time to know what she is about you wouldn't be so critical. Is she embracing all colors and embracing something that doesn't look like everything else? YES, good for her. Could you really come up with anything that wouldn't spark controvercy? No, otherwise you would be in her shoes...walk a mile my friends, none of our bank account has her digits in it. Her success is directly proportioned to how much she has given back. I'm overjoyed at her success. She has made me a better woman because she is so willing to be positive and put subjects out there that were taboo. She is a delight.
I don't mind the colors or the style. But the message of ownership is offensive. Enough with the consumerism Oprah!
No matter what logo she comes up with, someone will think its ugly. Who gives a crap.
What the heck – it's her logo. If she likes it, that is all that matters.
What a lot of comments for such a simple thing. Hey, I love Oprah, and if it suits her it suits me.
What difference does it make to all those who receive homes, schools, money, care and consideration.
I'm sure she has earned everything she has and shares it willingly. More power to her. Hey Oprah,
why don't you run for President? Don't care what your party is, I'd vote for you.
Yes Oprah, please please PLEASE run for President, so that the majority of the US population with the capacity for rational thought can reject you and burst your delusional bubble of superiority (just as we'll soon be doing to the Dims next week and to Obama in 2012).
That logo is PERFECT for Oprah... it exudes low class, poor taste and a complete lack of sophistication. A spot-on reflection of black American culture in general.
you should be ashamed of yourself....an outspoken racist.
Seems to me, your little racists self, is jealous of Ms. Winfrey! Wish you had half of what she's accomplished huh!! HA HA HA!
No sir, you are exhibiting low class, base and irresponsible behavior. It merely scratches the surface that something as mundane as a logo would illicit such a vitriolic response but what's in you must come out... The woman has the right to do as she pleases. Yes, she's rich and famous and this makes some folks envious, but you haven't walked in her shoes. It's a logo to brand a product. Not great, but good enough. I'm sure that as fabulous as you imagine yourself, there are some who despise you, probably for no othe reason than you're annoying. Another classless black woman.
When you have come from where Oprah came from and accomplished what she has in spite of so many things, and helped as many people as she has , People are still stunned at what she pulled it off. I say Oprah Do your thing!!!!
And to every one who had a negative comment, Oprah is giving you a new "CAR" YOU JEALOUS AMERICANS.
It's fine. Not the best. But simple, bright, and colorful. What more do you want for a television network?
I'm a graphic designer and I must say,for a woman with so much money and power,this is a simply hideous logo and "OWN" certainly implies a racist undertone.PERIOD!
I can't reply directly to some of the posts I'm responding to because the reply button isn't there for some reason but what in the heck is wrong with some of the people on here talking about race and politics? I see people referring to race and politics. If I say I "own" a pair of jeans, is that saying anything about slavery? If I say I own a black purse, does it matter at all what political party I'm with? OWN stands for Oprah Winfrey Network and yes, she OWNS it. ITHAT's all OWN means! Geesh! And I'm sure she will employ plenty of black people and white people and Democrats and Republicans and Liberals. Good Grief.
WOW The thinking pattern of some of you that have posted here is amazing. Maybe it is a message that we need to OWN our OWN things: like TV stations, news outlets, schools. businessess. But more of you went to a slavery reference and not a ownership reference.
The perspective is odd – different for each letter.
Sometimes your own creations screw you over
For a woman with millions of $'s the graphics could have done by a 10 year old. Sad I could have done better with my 24 year graphic experience.
It's very dissapointing. It lacks the class and stability that Oprah has eminated for years. She could have done better.
Garish as hell. Maybe better in basic black with "o" and "n" in lower case letters, "w" in upper case?
First reaction was... the colors remind me of the Gay Pride flag... and that she is pandering. The second reaction was "Ouch"... OWN reeks with negative connotations – like being owned (slave). Seems like having a tagline incorporated with the letters would have presented a clearer message and not allowed me to wander into the thoughts that came to my mind.
Clearly the comments being made about her logo shows just how much jealousy there is over her profound success. "Huffington Post readers commented that the logo resembles an art project crafted by a grammar-school student yet also seems quite appropriate as signage for a Las Vegas strip club." is over the top. For crying out loud, it's just a bunch of letters people! I think the real truth is people are angry because it spells out OWN as in Oprah owns all u, hence why she is as powerful as she is. If you're going to insult something, do it with the right bearings. Lemmings.
I love it and it reminds me of the "Life Savers" candy and that is what Oprah is to a lot of people she's a Life Saver.
Her logo should be bright, just like her.......I Love you Oprah for all you do and for who you are.
I officially declare the end Western civililization...when people discuss the logo colors of one of the biggest demagogues in history who single handedely made it ok for women of all colors and education levels to be annoying, blabber mouthed, non-thinking, overly sentimental worshippers at the shrine of a talentless huckster who has made a fortune playing to women's emotions and their senationalized fear/mistrust of men. It is a sad day...that sound you hear is Nero fiddling while Rome burns. Enjoy it my friends.
Just like Oprah. LOOK AT ME!
It has EVERY color of the gay flag or rainbow. From left to right, it goes EXACTLY as the gay flag. She is definitely coming out of the closet. Good for her.
It's the woman in Oprah....I love it and I love her too!
Who really cares? People have too much time on their hands to criticize something as mundane as a logo
LOVE IT! OWN it OPRAH!!
Just be thankful it doesn't say "GOD" ... "OWN" tells the story all by itself. What an ego ...
It's her name after all! Companys all over the world use there name for the business, is that ego or just branding your company with your name???
Come on now there is no ego here....
OMG IT LOOKS LIKE THE GAY COLOR!! IS SHE REALLY GAY?
After seeing the headline I thought the story would be more about "OWN" than the colors. Wow does it really matter what the colors are?
My very first reaction was OMG that is ugly. It actually hurt my eys looking at it. With Ophah being a classy lady I think she could do much better. Just going to solid translucent would look much better. It would still uphold the "rainbow" she must have been trying for while not being so "shocking"/jarring.
It doesn't look professional. It looks like something anyone could come up with without any thinking. If she paid for that idea she should have it redone.
People think way to much of themselves. And I mean the majority of people commenting here, not Oprah. She actually does OWN it.
All I got to say is, she has worked hard for what she has, and if this is what she wants, more power to her. Plus Colorful things say a lot. GREAT JOB>
Is it supposed to be so blurry (fuzzy?), or is that just a copy/paste problem?
NEGATIVIITY IS IN OUR SOCIETY, SO WHY SHOULD OPRAH CARE ABOUT WHAT YOU THINK!
Will admit I'm not a huge fan, but WOW! Ya'll go back to work! Don't hate the player - hate the game. Let this grown, wealthy woman do what she wants to do with her initials... Wow!
I like it. A good logo will be able to be recognized in a glance. The colours of the letters in GOOGLE do the same thing. This logo stands apart from many other coloured logos. . . and thus, will be successfully branded very quickly as Oprah's logo. Looks great! :) Dave in Canada
@Truth–is there anyone you DON'T think is a liberal stooge???
Who cares if it's ugly. Why is this a big deal. Don't people have more important things to worry about?
May I ask then why take the time even to read this if you feel that way.
I like too be a well read person and can talk about many things and read many things. Try and have a more open mind and branch out and stop juding others. Have we not learned that this type of thinking can only cause harm!
It's GAY, she's coming out..Thanks Gayle
very unclassy......very pretentious.
Oprah, I am sure you have designers that could have come up with a more fitting.
Feels like you are shoving your power and wealth in our faces.
I love the logo. Its bright and uncluttered. I guess you would call it minimal.
I like it. It's cheerful, clear, bright and represents the "OPRAH" brand. Nice job. Remind you of another primary color logo that starts with G???
To (AC Kane) why does everything have to end up being a slavery thing. 150 yrs as come and gone. LET IT GO!!!!!!!!!!
I don't like it one bit. It's an ugly, abrasive logo. Not to mention that the choice of using the acronym "OWN" seems very tacky. I can see how it might seem clever and cool, but when you're a person with her kind of resources (financial and influential), it sounds like you're making a statement about how you feel about your place in the world. It's almost megalomaniacal....even more so when done in such a brash manner.
I must say I like it...
I think it is bright and bold and also has a calming feel with the colors used. Nice too see the person that did this and her okay for it and go out of the box and do somening less plane as most networks.
i would of called it WOW watch oprah winfrey sometimes people over think stuff
Both the sign and the person it represents are truly over-rated. She is just a person, no more, no less, and certainly not worth worshiping which is the case for anyone. As for the sign, I can't believe people give a rat's behind about a logo. Not impressed, but I really don't care, either. If she likes it, that is what matters. While it is great to see an African American woman rise above adversity, and she has helped many people, I am not confortable with anyone being put on a pedestal like she has been...so I choose not to worship the Oprah altar.
E G O
done in any obnoxious color
I'm so glad Oprah finally came out of the closet. Your turn Gail...
Seriously?? this is what people have to complain about or comment on? WHO CARES??????
none of it is any good. the colors are horrible. the drop shadow is way over done.. the text at the bottom does not align correctly with the logo above it.. it looks like someone just whipped it up in photoshop in under 2 minutes with no thought whatsoever about the design/colors/layout. yuck yuck yuck. save the world from bad design!!
Oprah's big EGO is talking
No taste and childish
I was certainly expecting something more sophisticated. Too bad.
Who really cares about Oprah's logo!!! Her show has become such a bore to watch!!! I think its time for her to retire!!! Her show should of ended a long time ago its way past due don't you think people????????????
Is this serious?? It's JUST A T.V show LOGO! Quit making a big deal out of nothing!
All right, Oprah, we know you already own enough to make you very wealthy, but this OWN is too much.
She is totally full of herself. She just doesn't know what more to do with her millions, or is it trillions. It is definitely as
GAY sign. About time she came out of the closet. Like to see her better half.
It's a logo,period. I have never purchased a product for its logo. I don't like the Lexus logo but I sure would own one.
Name sounds good to me. Whats wrong with it? Its a sign of her time. She OWN's it. You go Oprah!
I like Oprah, but think the logo is gawdy. The OWN seems pretentious, like she "owns" the world!
Sheesh! I do logos for a living and they'd cut off a finger if I did something like this.
How many different terms can you use to spell EGOTISTICAL.
What was wrong with the original O plus NEW NET? Oprah's New Net. The last word is like Jesus casting his net for more fish! The colors are BOOOOORING.
"Double rainbow, all the way. Oh my God, it's so intense. It's starting to look like a triple rainbow. What does this meeeeeean?!?!?"
I thought it had something to do with gay pride.
But Oprah does just about OWN everything, doesn't she?
I looks a lot like a symbol for a LGBT or Gay Pride event, YEAH!!!!
HIDEOUS! It's a rip on a "google" style logo. uggggly!
did she come out of the closet yet?
No ..not Yet..... This is perhaps the prelude !!!! YES !!! It's been a long time coming..
Looks like they are introducing the new letters on Sesame Street!
I think it is kind of funny that she used "OWN" as her logo. Please ask yourself if a white person started a network called that how many race cards would be thrown around. It reminds me of a Micheal Jordan Commerical back in the day. You know the one when he is dribbling down the court through a team of white players then dunks on them. No one said a word then and I am sure no one will say a word today. Funny how things work.
Ohh, the plight of white man, I own 96% of wealth, make more than every other race and gender for the same amount of work. 99% of the presidents have been white males and well over 70% of Congress, but woe is me. How does an acronym for a lady who helps everybody regardless of race, creed, or color become an issue on race?
I see you missed the point. Not surprised. Has nothing to do with woe is white man. Just remeber this comment when Jessie Jackson gets on his soap box next time saying something that is the reverse of my comment. Nobody has a problem with something if it suits them but will complain if it doesn't. That was the point of the post i made. Glad i had to get the magic markers and paint the picture for you.
She should have made the letters red, black and green, with a key in the "O". That'd have been righteous.
Why doesn't it just say E G O ? That would actually be more apt. Yeah, Oprah has helped so many and she should-she has so much. Giving from such deep pockets doesn't mean as much as those who give who have so little themselves. I have not drank the Oprah Kool-Aid. People need to stop treating her like she's God, even if she , hereself believes that she is.
Why does the media try to make everything in life a reality show auditon? Ms Winfrey has proven to a success without the mindless options of so called pop culture experts who have this ongoing "self promoting" campaign in having an opinion on any mindless issue imaginable. If Ms Winfrey likes it, enough said.
Where do these people get the gall to impale their opinions on others?? Be gone... find something positive and constructive to do with your time and stiop polluting the world with your e Lohan Hilton Kardasian Beiber-Sheen-Palin idioscy.
Who the "F" cares?
Money poorly spent!!
I think the colors kinda clash, and it's not pretty. I wish she had used like, violet and curly cues. It seems to fit her better. A more elegant, not block-printed, logo.
Why would anyone care what this logo looks like – I just wasted a minnute of my life reading this
The O yellow/orange sorta makes my stomach churn.
the more spiritual will recognize the chakra colors – red for root, orange for sacral, yellow for solar plexus, green for heart, purple for crown. Throat and 3rd eye are missing , but never mind.
Sorta disingenuous to include all colors as proof of your theory. For that matter, one might also recognize them as the optional colors available to buyers of a Ford Fiesta.
Is that the best she can do? Give me a break!!
What do I think about it? Fugly.
Haven't cared anything about Oprah since Mr. Obama got in. However she has done some really good things for people.
Her new logo is whatever !!
Well, as always she is showing how much more power and prestige she has over the rest of us.
Who cares?!.......really- what do we benefit from her having a good logo design?
OPRAH! Please call me! I'm a graphic designer, and I do GREAT work! Logos and corporate ID are a specialty!
Who cares? I don't!
It just shows you how the computer has allowed anyone to create bad design.
it looks like it's all over the place...MESSY. You can never go wrong with simplicity and that's what the brains behind this project should have done. It does not represent someone like opray who is so mighty when it comes to the media. my suggestion, pick a white or black field and the text should be white if the field is black and black text if the field is white. This looks like a channel for college kids.
And here I thought the controversial thing was that OWN sounds very possessive and materialistic. It's like she's saying "yep, here's another thing that's mine." As for what it LOOKS like, I really don't care, and no one else will either in a few months. We're too concerned these days with appealing to the masses. Some of the best product names and logos were developed back in the stone ages when a couple old guys just pulled something out of their butts and ran with it. These days everything is either bland and forgettable or else tries too hard to be edgy/catchy/friendly.
It is her network and she should be able to have her design
Who cares what logo she uses? Too much has been made about Oprah throughout the years. Yes, she does a lot of good, but her publicity has also made her rich, so let her do what she wants to do–she will do that anyway.
Looks like letters made from Jello
It's cheerful and feels like a good representation for Oprah. Design is so subjective and no one is ever going to agree on the same design, color, etc. Some of the most appreciated logos and architecture were controversial when they were initially created. Only time will tell how the logo will be accepted. I predict everyone will get used to it and it will be Oprah's glowing icon.
I really don't care for this self-absorbed self proclaimed Woman Icon.
The logo and name is all about "ME". Loud colors and just without style like she is.
Maybe the letters can get bigger or shrink as her weight goes. Kinda like a Oprah Dow Jones Avg.
She will do as she wants and that;s fine. A big whatever.....
reminds me of the google logo
I took it as a "Look at Me, I OWN the company". I'm not an Oprah fan.
My first thought when I read this article was "I wish the only thing I had to worry about was Oprahs new logo" my second thought was "surely no one is wasting their time commenting on this article" Imagine my surprise ( and disgust) when I saw 216 comments!!!! Normally I dont waste my time commenting on these articles but come on people, get a life!!!
Ick! This is HORRIBLE!!
It sucks. I hate it, and I would rather gouge my eyes out than watch the Oprah Winfrey Network.
I like the logo and people are reading to much into it.....wow.
Who is Oprah?
Don't like the word "own" What is wrong with just the big O? Really do not like that logo at all.
Oprah, do not change your logo people are jealous because you have achieve a dream that most people would love to achieve and because your Initials states OWN and you know you’re not suppose to own anything can we say Jealousssssssssssssss. Those that are hating would be the first to take whatever trip, car, money, etc that you may offer if they were on your show and love your logo.
Evidently people have nothing else better to do but comment on 3 letters!! Please let people do what they want to do. Half of the people on this blog can't spell anyway.
I like it! With the negativity I heard before viewing it, I thought it would be hideous or something. There's nothing wrong with it. I think it's pretty clever.
The logo is BEAUTIFUL...with caps all the way.... envidiosos...
It's like a vibrant rainbow. Oprah has done so much for so many. She has earned the right to express herself in any way she chooses. OWN will continue to be a positive expression of Oprah.
With all of the money she has and her incredible success over the years, what in the world was she (and the design team) thinking? It is tasteless and cheap looking and not befitting her brand.
Why are the colors so big of a deal? I'm more concerned with the fact that it looks like an advertisement to 'own' the network, all it's missing is the fine print! The colors remind me of the Google logo, which seems to be a very successful search engine. In other words, I don't think the logo matters as much as the actual network.
I like it...
Who gives a damn.
It is her money and her own damn business as to what type of logo she wants to have. Who cares about what you negative thinking people who probably don't have anything to make this happen for themselves. Grow up and get a life of your own instead of worrying about Oprah and her logo.
Bottom line: Hope she got what she paid for.
I am sure there the design included how it looks in HDTV and 3D HDTV. So maybe that is why is looks so bad on and LCD computer screen now.
I think it looks alright. to each it's OWN! not everyone is going to like it but hey, who cares what other people think, are they paying for it, are they making the kind of money Oprah has? no, i didn't think so! so with that being said, she can have whatever kind of logo she wants if it makes her happy, everyone else can just sit back and watch!
Oprah Pwns you!
I have mixed feelings about it. On one hand it does look a bit childish due to its simplistic but brighly colored design. But I have more of an issue with what the acronym spells.....'own', as in she's a billionaire out to conquer whatever comes her way. If she wants it, she will 'own' it and probably on her terms.
Ok, the woman has more money than G*d – and she can't come up with a better logo than the kids on Sesame Street? How about HOW – How Oprah Works, or NOW or GLOW or GROW. C'mon, OWN? That's a little vain isn't it? Well, there's some truth in advertising there...for sure.
I love it – it screams, "I OWN your collective psyche, there's nothing you can do about it, but at least I did it with pretty colors." She should put a smiley on the end of it, then it would be perfect.
I like it.
Aren't there bigger issues going on in the world????
Yes. But that's not what we're talking about here.
In the current economy, is the logo with the word 'OWN' , in caps no less, from one of the wealthiest women in the world really the message she wants to promote? We all know she can 'OWN' anything she wants, except maybe good business sense. Really bad move...
Sally, you're really going challenge the business sense of one of the richest self-made billionaire's in the world? I love comment boards there more entertaining that watching a train wreck, the sheer stupidity is always good for a laugh.
As a graphic designer I feel bad for whomever designer this. I too have felt the pain of clients micromanaging my project to death till it comes out a steaming pile like this logo. What do you want to bet that is what happened?
Don't worry about that designer too much Nathan. What some clients want some clients get. However when they decide to change it, they'll come back and that's another payday either way. If they go back to the same designer, more money for them.
It's a magical unicorn shart.
It got you talking about it, suckers . . . I guess it got me too. Oh well . . . Oprah is cool.
O W N is indicative of the EGO of OPRAH. She thinks she OWNS everyone.
The logo is not attractive. Too bold and shocking. And similar to typing in upper case, it is SCREAMING.
It could have been better.
Like Lindsy Lohan news, I couldn't care less.
Oh really? You took the time to post didn't you? You're a moron too..lol
You asked – so I don't know why so many of the commentors here are being so PC about it – it's ugly. It's not dignified. It's cheesy, classless and just plain obnoxious. Does that sound like Oprah? yes, she's free to do as she pleases. But the request was for your comments, not your kiss butt to Oprah comments. Let's get real here.
LOL..Where are all you people who were defending that hideous GAP logo? But now you want to pile on Oprah's logo. Morons!! ha ha ha
Her network; her sign if and when you get your network bet she won't care what your signage looks like!
How about just taking the old nWo logo and flipping it horizontally like this?
No an Oprah fan. Who cares?
I think it is brilliant (no pun intended) in terms of marketing. It will glow In the lower right corner of the TV screen. You will always know you are watching OWN. Although it may be a bit intrusive to TV viewers at first, at least they will remember which network they were on when they watched their last favorite show. It will stick in their minds. It will fill every marketing objective that a good logo should.
Doesn't look like they did any market research. And the word "own" conveys more negative than positive connotations....especially since it refers to a person (Oprah). slavery anyone?
The colors – bold colors are "in" now accourding to market research, just never seen so many different parts of the color wheel used at once. If they want to be different, no problem with that.
Oprah just needs to add a black velvet background, and it would very appropriate for the home of any black family.
Looks like gay pride
I think everybody is so negative & critical! You wish you had the power she has to do whatever she wants! The colors are nice! I think she is, for sure, wanting to appeal to women. Much better than "boring" primary colors anyway! If everyone hates it, come up with something better if you can.
I like Oprah but really don't care for her logo. It looks like something my young daugher would draw in grade school.
Sorry Oprah- I like you but the logo's gotta go.
When you have your own broadcasting company you can have what ever you want for a logo and who cares what critics say!! I like it!!
Who cares.... although the "O" reminds me of the "O" in the Today Show logo.
I think the initials OWN reflect perfectly that Oprah is stinking, filthy rich and OWNs everything and everybody anyway.
The logo is fine. It is just a lobo with color. Relax and enjoy the show.
It works for me – don't like the logo, don't like Oprah.
I looks a lot like GOOGLE's iconic logo.
Nice, it's really happening. The drastic decline in good design from branding to products to services is finally being questioned by audiences. And thanks to technology - heck, just about anyone can create a logo, take a photo, post a video or make a website - consumers have much higher standards than we're giving them credit for. NOTE TO CORPORATE: Pull your hands out of those deeply lined pockets and start investing in proven designers, agencies, creatives and research - not your nephew or the lowest bidder or *the cloud* or some crazy online factory site.
I think it is in bad taste, it also is ugly
Just like the letters say OWN, it's her right to make it into anything she wants.
she's combined the gay rainbow with black empowerment colors from Africa written in feminine characters. it's a coded message: i'm a gay black woman.
I think it speaks to her goals of owning everything she can- you, the media...OWNed...
This is the "Oprah way" of slowly telling the world she is gay. Knew it all along.
You are sooooo right ....!! I have been waiting to see how and when ... it was just a matter of time ...... Welcome !!! Oprah ... Live Your Truth ...!!
This looks like a gay pride flag. Maybe she's trying to come out of the closet...
The colors are uplifting but remind me of popsicles...some other colors maybe. If she wanted to use these letters, maybe cursive instead of blocky would look better. Make sure young people are in on this as they have great ideas.
Irrespective of the artistry I would like to know whether "OWN" means ownership or self centered persepective?
It looks like something I could have drawn in Kindergarden
makes me wanna eat a bowl of fruit loops.
I never have liked her. I never watched her. I never will even if she is from Mississippi. Or has she gotten to big for her paints to remember how poor she was as a little girl, growing up in the delta of Mississippi? That's right she is from the wonderful state of MS. My state.
Why must one remember where they are from? As long as one is true to self.
“Treat a man as he is, he will remain so. Treat a man the way he can be and ought to be, and he will become as he can be and should be." Goethe
Hateration Nation made up of those who drink Hateraid. Sad commentary towards one who simply done the damn thing better than anyone in history. You GO O!
Aren't there more important issues in the world to get up in arms about than this logo? I think Oprah can do whatever she wants with her logo, and I hope that she doesn't change it just because people don't like it.
I thought that the actual logo at the top of this article was the article's headline. After reading the article, I wondered why the logo was not included. Finally scrolled up and "bam!!!!" there it be, right there in my face. Can't believe that is it. Don't care for it, but it is her choice, hopefully the network's content will be much better.
Oprah has devoted her life to helping other people. How many of us can say we've done even .000000001% of what Oprah has done to bring light to people's lives and concerns?
As a graphic designer, I am not quite sure who would have created this mess for Oprah. Logos are meant to be seen AND recognized at the size of a postage stamp to the size of a building. YES they should be simple...YES they should be clean...YES they should be well-designed...which this one is not. I think Oprah may have skimped on the financing of her logo a bit since I am sure the start up costs of a complete channel isn't cheap!
Who cares about the color? OWN is simply narcisistic....ummm...like Oprah!
As a 53 year old gay man, I say if I saw the logo in a TV guide I would assume it was a gay channel, such as LOGO....not to mention the arrogance of calling it "own" as in " MY OWN"...we already know you have more money than probably even you know, so does it need to be so shallow??
Love her , not the logo. OWN – comes across as a big EGO! ON – Oprah Network and leave out the W.
it must be a slow day if all you have to talk about is Oprah's network logo....
Why would anyone care?
It clearly a rainbow because she is gay.
Who cares. This is news???
OMG, no. This is CNN!
i bet of O crapped in a box all you sheep would run out and buy it. Who cares about her logo, you bad mouth it but she is richer than any of us will ever be so im pretty sure it will be ok
UGH! it's Oprah's money, it's Oprah's network which she has worked hard for, she can add leaves and fruits and flowers if she feels like it...no one else is giving her money to do anything.
Looks about right – she thinks she OWNs everything, anyway. I can't wait until her show is over – she has gotten TOO big for her britches and those are PRETTY big britches to begin with.
If the logo is to appeal to women, then make it look like it...a cursive font perhaps, or make it look elegant. Right now the logo looks like it would represent a chinese cartoon channel.
WOW! First off whoever wrote this column to begin with should be talked about. Lol I mean to talk into detail using that grammar is ridiculous. Its a logo people. Who honestly cares. Geez a logo... A LOGO!
F-Her,she nothing but a low class money grubbing beeacth!!!
...do something Oprah–the sheeple are getting restless! Or just tell them they love it.
PS CNN YOU SHOULD REALLY SHOW THE HIGH RESOLUTION VERSION OF THE LOGO. IT LOOKS LIKE YOU "CUT AND PASTED IT".
I find it very fitting. She does, afterall OWN the world.
I have to agree with the majority on this one – crass, childish, loud, unsophisticated – not worthy of a person who wishes to be seen as a class act.
Oprah dear – you can still convey brightness and hope – but add some class and sophistication to it. Please!!!!
Its a f'in logo.... you kidding me?
You can break down the "Like the new logo" and "hate the new logo" into two catagories, those who watch Oprah and those who don't. So, before you comment on the logo disclose if you are an Oprah watcher or not. That way we get a more balanced view of opinion.
I can't care a rat's pink bottom what it looks like. I just hope they have Columbo reruns on the new network since they're not playing elsewhere that I can find.
my eyes hurt when i look at it. (also when i look at the logo)
Oprah has her OWN class. Thats why she is so special and shame who say's she is self centered. She is soooo giving & loving, i idol her for that. And another thing i have a BEST friend since young were unseperable, do all we can together even have walked in a snow storm holding elbows, cried together and even got drunk together...Everything....to chating about our boyfriend miseries till we fell asleep in the same bed laughing with our kids all there. we both have 3 kids that grew up together & are the same with each other with NOTHING GAY about it. You have to know what REAL FRIENDSHIP LOVE means to understand the bond. Pity the fool that never experience to have a bless friend like us for over 30 years. OPRAH I love your style your generous heart and above all for being true blue "YOU" God Bless you. Gods not complaining,,, so the "wind".....with everyone else. Enjoy your lifes fulfillness gods granted you with...and yes with even a TRUE BEST FRIEND.....love you.....liz
lizzy, you are an idiot. What person would "buy" a magazine and have their own photo on the cover each month?? The logo says: OWN, shen owns it. get it? She is beyond help now...
I think it's unappealing to the eye and would not inspire me to become a viewer. That being said, I think it suits her to a tee!
I agree with most people making comment. Appears like a grade school project not from a top of the line multimillion dollar operation. Poor start for a new venture.
Looks like a logo for a gay pride channel.
She OWNS it so she can do what ever she wants.........SHUT UP ALL YOU HATERS!!!
FYI, people have a right to hate anything, and NO obligation to love anything. You relfect that brainwashed outcome that Orwell warned of.
Looks like she's embracing GLADD....
I like it. When it's shown on tv it looks refreshing but confident. Familiar and safe but not taking itself too seriously. Think of where these companies *try* to go, and who they *try* to be (think: syfy). I think this logo speaks of good things to come for Miss O's network
Juvenile & Outdated. Very 1980's-looking with the neon.
I think the new logo is perfectly suited to the self-agrandizement that Ms Winfrey feels is so necessary. Frankly I wouldn't have been surprised to see her new logo appear as nothing more than a giant "O."
If you layer these three transparent colors you'll produce a rich brown...a color dear to Oprah's heart.
Slow news day?
The rainbow does not belong to gays. They just stole it like the word gay.
Shut up you idiot. No one ever said that gays "owned" the rainbow. The order in which the gay rainbow flag colors are presented is what the gays use as a logo. You are welcome to use your own rainbow colors. Companies do that also, it's not just a gay thing, but you have to somehow make it a put down toward gays. Grow up.
Not very sophisticated or modern. OWN needs to hire a top-notch art director to rework this elementary logo before the station launch.
Really? Who cares?
it is garish and a bit crass, isn't it? i'm surprised she approved it. it makes me want to turn away from it – like a neon light.
As an Art Director I can honestly say that this is one of the worst logos I have seen in a while. It looks like a student or child designed it. It is unappealing and doesn't convey the Oprah brand in a good light.
Do you have any accounts with billables as large as Oprah?
Well ArtDirector, we're waiting. Do you have any accounts with 300 lb billables or don't you?
Power Point, anyone? Meh.
I noticed a lot of comments are negative. If we spent as much time trying to make something out of ourselves instead of hating those who have accomplished great things we would be happier. I can't say I am in love with what I do but I do not go around spewing negativity because someone is accomplished. If you don't like the logo say so lt's your opinion but calling her lesbian, that she fooled American's (I guess the ones that are so lame they can't make up their own mind) or that she is arrogant and a liberal stooge. Really people, get over yourself. Your lack of accomplishment is not her problem.
I so agree with you. But don't you know that these bloggers just live to tear people down and spread their venom? I wonder if they are like this in 'real life' or only when they are hiding behind their keyboards at home. I hope for the sake of their families and co-workers that they really aren't the mean, manipulative 'people' that they seem to be on the Internet. Never underestimate how low the lowest common denominator of our society can go.
@kittymomma. I know you probably can't read this on your own but ask someone to help you. Your reply just validates what I said in my post about people being uneducated and ignorant. Listen, I am always trying to help the unfortunate so here's some advice. Go back to school and don't be ashamed that you didn't get past the 6th grade. I know you asking how would I know. Well "Shut Up" was a clue, what are you 12?
Maybe, rather than OWN, it should read PWN..........
Don't like it. I think it's very self centered, actually. She doesn't own it. Too stately.
Really, this made the news? Wow. Aren't there real events going on in the world today? Get over yourself and stop worrying about Oprah's new logo.
It looks fine to me, kind of "bright and saucy". It does spell out "own", but I don't see why that would matter one way or the other..
I'm in the advertising business, and there's only one word for this logo: Dreadful. Oprah's estimated worth: $2.5 billion. Paying thousands for a logo a second grader could design: Priceless.
It looks to me – using all the rainbow colors in the proper order – that she's finally come out as a lesbian.
You've got that right!
Who cares about the colors? The real issue is that the word "OWN" just sounds greedy. It's like, we get it Oprah, you own everything.
I think she means own yourself
Uh, it's just fine, you people need to get a life.
Awful logo! Srsly?!
I much more prefer "Oprah ________"
Oprah rocks and so does her new logo. She is an asset to anyone with brains enough to listen, learn and take away what part of her beliefs that work for you. I thank Oprah for saving the life of at least one fat, scared white girl many, many years ago. Her logo can be bedazzled if she wants. She has earned everything good thing that comes her way.
Definitely says, "I'm GAY" without coming out all at once...
I think this shows how self centered she is and how she has to reassure her self she has "value", my telling everyone it's her " OWN" network.
I love colors so I think it's just fine, anyway what's the big deal toooooOO many Critiques in the world
Did one of your fav kids or friends design it? Uhh... or maybe you? (sorry Oprah)
Love the OWN but hate the colors!
Oprah is no idiot.
Oprah OWNs many woman in the United State. They look to Oprah as the ultimate bearer of truth.
To use "OWN" is way of Oprah expressing her dominance, much the same as video game players use "OWNED" or "PWNED" either way, Oprah is expressing what she has known for a long time
She OWNed the American mind and air waves.
I don't particularly like it but what's the big deal? It's just a logo!
Three words come to mind for all the people who freaked out over something as petty as a logo...GET A LIFE!!
Had to get The Color Purple in there, didn't you....just HAD to do it....
I think Oprah is finally coming out of the closet and showing the world that not only does she support the gay lifestyle but infact is gay herself. Her new logo embodies the colors of the gay pride flag. How shameful that we live in a society that permits a gay lifestyle.
You're incredibly ignorant if you think all people don't deserve equal rights. People like you make reasonable people like me shudder. I am ashamed for you.
Nothing has meaning unless it has meaning...if you get what I mean. It is more than just an acronym. What does it mean?
OWN is a weird acronym/word to use for marketing oneself...even Oprah.
It just has strange connotations. The actual look and feel of the logo are terrible, but IMHO the OWN word choice is the real offender.
I feel the same way about this logo as I feel about the people who love Oprah; I just don't get it.
Great !! She is making a statement about OWNERSHIP !! My immediate thought is that people should seek OWNERSHIP first !! She is in control and has the first and last say as to what happens. OWN...means empowerment. I think the logo makes a bold statement.
I meant to say, "you should think like Oprah".
I Love It! The bright colors Oprah selected spoke to me too. Her logo makes me feel shiny and brand new too!
I Love Oprah and I Love her new OWN Logo.
Not enough black.
Sorry , but i did not like the OWN period. I thought how not to name a network after the owner. Why in the hell did she not come up with another name. Oh wait , Oprah Winfrey just likes her name in lights even if its her intials. Sorry but i lost interest in Oprah about 10 yrs ago. I won't be watching her network when it comes on.
What does it mean?
OWN = Oprah Winfrey Network
cnn wasn't able to obtain a better quality file for the logo....or did they use that one on purpose?
CNN had nothing todo with it. That is Oprahs pick on the colors, the name of her network....alll done by Ms Winfrey
If you always do what you have always done, you will always get what you have always gotten. Do your "THANG" Oprah. I Love it!!!!.
I can not stand nor tolerate Oprah Winfrey. She is loud, obnoxious, and racist. I watched her for about six months, but, just could not stand for her screaming. Hope she does well now that she "Owns" her own tv station. After all, she surely needs the money to help the girls in Africa. It will never be watched in our home.
This is disgustingly narcissistic and screams ME ME ME!
Anyone who cares should jump off a bridge. Your life sucks. I m going now
The comment by the Vulture seems a little self important and hallow. It eschews primary colous? Who knew you HAD to have primary colors in your logo. It embraces Serifs? Well, it uses as Serif font. But so does Time, CBS, IBM...
Its like the poor old vulture was thinking, I really don't like this, now I have to come up with reasons why...reasons that sound smart.
I can not believe that no one gets what she did. She is showing her chakra colors and tuning them to be clear and complete to that the energy of the new network is working in all aspects. For those who really listen to her they know how spiritual she truly is and this is that reflection shining through.
Her chakra colors? What is wrong with you people? Bunch of wackos just like Oprah..
I really expected something more sophisticated from Oprah, perhaps incorporating her already familiar signature script "O." This logo is pathetic.
It may stand for the name of her network but if you must read something into it how about: to OWN the Truth is to live the Truth and that has been Oprah's journey for so long.
what does oprah think? that we are slaves-to-her-program and she OWNs us?
rediculous. as an occasional viewer of her program, i find the logo to be gaudy, distasteful and somewhat insensitive to those descendents of those unfortunate enough to have been slaves.
I think she thinks that those are the initials for Oprah Winfrey Network.
Now drop and give me 20.
My first reaction was that she is letting the world know that she thinks she owns the world.
My first reaction, on seeing the logo, was "Ewwww!"
Surely 'O' can do better....
This logo is doing exactly what a logo is supposed to do. ATTRACT attention!
It's her network; she can be as tacky and fluorescent as she wants.
Maybe Oprah likes those colors, I like it bold and stands out. You go Oprah, I'm a fan!
Would have hoped to seen a little more class....not much to it really. Not a good representation of what I hope to see from the network.
The logo is so tacky. Does she have to be so bold with "OWN" ? She wants people to believe that she "owns" all their thoughts and actions. You should think light Oprah. You should strive to live like Oprah. You should "believe" like Oprah, read like Oprah, etc. I am so done with her.
didn't she already create that oxygen network?
This is America...she can put up whatever she damn well wants. People whine about the dumbest things these days.
Does the world have nothing better to do but decide on someone else choice on how they want to display their own logo? Come on get a life, I hope she goes with this, u will choose to still watch her, it's not about the logo anyway, and those who choose not to oh well, flip the channel your choice.
I don't see what all the fuss is about. There are much more important issues! I think it's HER logo....and it should be whatever she wants it to be!
Wow! bright and obnoxious, teaters on the edge of neauseating. This looks like something right out of a pre-school video game. What ever happened to less is more. Less color, no serifs PLEASE! I would tell this high school art teacher to bring the students back to the sketch books and start over.
Looks as though she's trying to tell her viewers that she is coming out finally! RAINBOW
no like it :(
Looks pretty amaturish.....but when everything is about you and your EGO, I guess she OWNS it.
I LIKE IT, WHAT'S WRONG WITH COLORS?? SHE IS A COLORFUL WOMAN!!
the color scheme is different but it is the Google logo
Why do people have to be so judgemental? I was taught if you cant say something positive, then refrain from saying anything at all.
Oprah is a liberal stooge.
how really gives a crap, as long as she's helping I don't see the big deal of any fancy Logo....
@ Just Me, that's exactly what I thought when I first saw the new logo. Is she finally admitting that she is a lesbian and she and Gail are partners! hmmmmmmm.
Isn't that the same as the Google logo?
I looked at it and thought, "Google.". The resemblance can't be an accident.
Who cares! There is no substance in a logo, only the content of what the network will do matters in the slightest.
It is colorful, bright and says so nicely: "HERE I AM" (I Like it)
Perfect fit. EGO. Hubris. and Self centered.
If you say anything bad about Oprah she'll have you killed
There is something about it that I just don't like. Generic??? Very simple. I can't put my finger on it. I've looked at it a couple of times and I cannot pinpoint it. Rainbow? No. I think she (or her team) could have come up with a little more than this. Love Oprah but not the logo. Too bad. But I will still watch the show.
why not: The Oprah Network......then she can pick the colors
Get over it. It's her network. I like bright flourescent colors too. If I had her power, I'd have the biggest brightest logo around. Good for her.
The logo looks cheap.......very cheap. No class whatsoever.
well gee I wonder why – she's not gonna get much sympathy by saying OWN. I even noticed she changed her closing logo that promotes her production company Harpo – used to be a cartoon version of her with the letters flipping from OPRAH to HARPO – thought it was pretty nifty
Come on Oprah, I will design you one for free that looks better than that....
showy, but not classy. She could have done much better.
I'm a graphic designer and I'd have to say this is probably one of the worst logos I've ever seen. Garish and juvenile. This does not say sophistication to me at all, it says amateur.
Agree. And it doesn't take a background in design to tell that this missed the mark. I think part of the many issues is what looks like the combination of fonts within each letter – it looks like a block letter on top of a serif font? and the rainbow brite colors? There's just too much going on.
I couldn't agree more. I feel very sorry for any printer who has to deal with this atrocity.
I agree wholeheartedly. Unless they're airing reruns of "Dora The Explorer" and "Yo Gabba Gabba" on this network it completely misses the mark.
Gee the logo for "abc" is sooooo much better! Really people. It's a logo.
Jim, I'm also a former ad agency creative. This logo would have been one of the front loaded dogs presented to the client as a set up for the primo logo. Oprah must have passed on the primo and picked one of the dogs.
Wow isit me or is her ego out of whack. This logo is horrible.
I like it. I love the bright colors!!
What is an Oprah?
Exactly my thought! Excellent comment!
The new logo is bright and strangely reminiscent of the Block in Baltimore. I assume that she is coming out as at least three times the lesbian as anyone else on earth. Watch out, Ellen!
Uhhh...not that serious – it's just a logo and it's her OWN logo – not mine so who am I to judge it.
Well It's about time she comes out of the closet! Love it........
IDK i think it looks nice I like it.
I agree--it is bright, cheerful and optimistic–just like Oprah
"Too much personality"??? How 'bout no personality, and it sure doesn't reflect the quality and sophistication of the Oprah brand.
I think she should change it to FAT ............
She wants to OWN everything !
You say she wants to own everything. At least she is willing to share. Are we to believe that the rich Republicans who are trying to buy the country and kick working class people from the middleclass to a lowerclass have all the taste. It is thinking negative about people who are in the corner of the middle class working people that is destroying this country. Direct your negative comments to the super rich who will never share the wealth even if it means leaving middleclass jobs here at home. That said, the sign is beautiful. It is colorful, masterful, and send a subtle message. CNN stop trying to start some mess. You know there are idle people who no very little other than cirticizing.
Funny becase that is exactly what I thought when I saw that SHE made herself the OWNER of The 50th Anniverary of "The Sound of Music," as if it were her achievement. I bet it will be twisted around into some MLK success story.
You know their are a lot of people that have nothing better to do than sit around and watch oprah. Then she OWNs you.
That's the first thing I thought. I think it is a disgusting display of greed. Her magazine covers ONLY feature Photoshopped pictures of her, how narcissistic can you be. And the design of the logo is ugly. Looks like starburst candy for crissakes.
I constantly see comments regarding Oprahs generosity, sharing and giving. Do any of you believe this woman gives anything of her own....for instance; when she had the huge car giveaway – the manufacturer donated those cars, Oprah got the credit. Oprahs favorite things giveaways...again, all the wonderful manufacturers – at least they get good advertising. Oprahs Angel Network – she begs all her viewers to 'donate'...if Oprah and all her celebrity 'friends' would all donate a measly 'half' of their earning for 1 yr, the majority of our problems would be gone. I wish they would just stop spending so much time begging us to donate, when they are all running around in jewels and eating caviar!!!
STOP worshipping these creaps!
She's getting like Donald Trump where she has to slap her name or initials on everything.
Yuck. Boring, while bright, hard to do that.
she has fooled all americans into believing she is true to us. we all bought into this product. I was one that bought
into to the product too. so sorry for her gail.
Love Oprah. Hate the logo.
Is Oprah finally coming out of the closet, because that is definetly the rainbow.
I think she must think the public is stupid. I admire Oprah, but if that isn't a coming out of the closet statement with the raidbow I don't know what is. I guess she's testing the water to get a feel for peoples' reaction. She's smart and knows what that represents.
I totally agree..... !!! I had the exact same reaction when I first saw it a few weeks ago ..!!
That's probably why she and Stedman never married. Instead of just saying she didn't want to stay attached to a MAN, she said she didn't need a piece of paper to prove her love. She's probably bi, getting tired of one and moving on to the other
No ... it's not " Just You " ...... I think it's awesome ..!! Go OPRAH !!!
There obviously wasn't a very comprehensive study performed before deciding on going qwith this logo.
It looks like something out of Sessamee Street.
Victor – Perhaps you should watch the show with your kids so you can learn how to spell Sesame Street (Sassemee??? – wow)
and how do we spell WITH? not qwith, that's for sure!
I meant SAW a commercial.
I believe she's trying to appeal to women. I just was a commercial for OWN on Discovery ID and I thought it was OK. I think people expect too much because it's "Oprah".
First, there was TROPICANA with its "why buy brand and BRAND looks generic" logo to GAP with their generic and HORRIFC redesign of their logo to now OPRAH's OWN logo which is more inline with being the logo for a gay network (not a swipe or dig at being gay, I am, but those colors) then for an icon of her caliber. It's way to bright, way too sweet and WAY TOOOOOOOO boring.
WHY WOULD SHE SHE OWN IT
I like it, simple but makes a statement!!!
Wow...Oprah didn't spend much money on this logo. It's ugly.
I think it reflects her bright and cherry
It's like a double rainbow...all the way across the sky...
Oprah has a mega ego which is reflected in this, "I am a self made woman"....."her I am world" symbol of success. It's all Oprah......she should have whatever she likes. Oprah has ment so much to so many.....let her be.
it's almost a triple rainbow!!! what does it mean?!?!??!
It all ends with "The color Purple".
I agree, leave her be, this is a symbol, and too may folks are trying to read something into it.
It must be a good one though, look how much controversy there is already. I guess you all fell into the handily crafted trap, huh?
Why should we care?
ITS THE GAY FLAG...WELCOME OPRAH
Never mind the colors what about the word "OWN". Says alot about Ms. Winfrey and her ego! She does believe she "own"s the world.
Looks like they forgot the "C" and the "L" to make it CLOWN network
i have a bigger problem with what it says. dont like the acronym OWN. makes me think of slavery.
Doesn't the logo invoke slavery? As in, she OWNs all of her followers, as slaves?
Personally, ever since I've learned her network is named "own" it seems to me it's a backlash, perhaps retaliatory statement, founded in racism, or reverse racism, and a pointed jab at the old, disgusting term "own" with regard to slavery and who owns what/whom. Before you all jump on some bandwagon, know also I would feel this way no matter WHO "owned" this network and logo. There's an ugly connotation for those of us who are ashamed of the connection. It's like a lotion selling it's product by implying you're gonna be ugly without it (check out Palmer's Cocoa Butter lotion Angie Everhart commercial). Why perpetuate negative body image on a society that is already drowning in it to the point that young girls want cosmetic surgery and are struggling with BDD? And the logo IS unattractive.
Looks like me and that guy in Michigan were thinking/typing the same thing at the same time, bravo. LOL
i hope she didn't pay too much for this logo; i could have done better at one of those online make-your-own logos sites.
UGLY...but I would expect this from the woman who thinks it necesary to put her own photo on her monthly issued mag.
Mrs. Double D...
How you doin,?
Love Oprah, feel badly that the logo is so awful though.
OK, the rainbow flag goes from Orangy-red to bluish-purple... Oprah's logo is exactly the same. Welcome, Oprah and Gayle. We've been patiently waiting for your arrival. Swing open that door and come on OUT!!!
That's right... rich people are rich because they don't spend money...
Uh oh... her last name is on it- this can only mean failure.
It actually reminds me of Google's logo... with the primary colors and all. Not very original.
It's so gorgeous and fabulous. When I saw it I could only think, "Like, Oh My G–." Oprah is such a darling sweetie, and delicious, and I think she is so awesome and the most wonderful person in the entire world. The marquee is decadently pretty and yummy. I love her to death. I just want to be in a whole crowd of excited ladies and just scream for joy! Oh My Gosh, I can't wait for her new television network. Television and Oprah are so important in my life. If everyone listened to Oprah Winfrey, we would have instant world peace, bless her heart. Good luck Sweetie!!!!!
Yes, the logo says it all...Oprah "owns" too much money
Sad thing is they probably did spend a lot. Looks like they should use it on Sesame Street, for a spelling example
stay big baby, stay big...
This is what happens when a rainbow vomits. What self-respecting artist would have created that logo; even if it's what the client wanted.
Could care less about Oprah and her network. But the logo sucks.
Who gives a rat's ass?
I think it's great, 1st episode should be her meeting her real daddy who is dying in some retirement home. It's about time she OWN's up to it!!
October 28, 2010 at 3:21 pm
ITS THE GAY FLAG…WELCOME OPRAH
I completely agree 1000000%!!!!!
Unfortunately it probably cost a fortune. Well a fortune to us mere mortals, pocket change for O. :)
Who cares about the artistic value of the logo... HAS ANYONE NOTICED THE DAMN NAME???!!!! O W N ?????!!! REEEEAAALLLYYYY???!!!! Oprah is quickly becoming extremely obnoxious in her spending and need to OWN the world.....
I like it. Compare it to CNN and HLN and NBC and CBS and so on and so on and so on. I prefer the look of her "O" and Oprah sign on her studio b/c I think it is more elegant and clear and reflective of her but I get the new look. Give it some time.
It lacks the sophistication and class that I expect from Oprah. I think they (her marketing team) need to work on finding another way to communicate BOLD, FUN and UNEXPECTED. Say it with CLASS.
I think that the name and the logo are just fine as they are. OW can do what she whatever she wants to do with her business affairs. That's her money, time and image. YOU PEOPLE need to stop the hating. Go out and build your own business and do it your way. Furthermore, did she ask you for your input or finances?
It looks like she's taking another step to "camoflauge" her ridiculous religious beliefs. Oprah is not what she appears and neither is the decorative logo!
It looks like she's taking another step to "camoflauge" her ridiculous religious beliefs. Oprah is not what she appears and neither is the decorative logo! At first glance it appears like the GAY flag of America!!!
I think the logo is not very creative and shows that Oprah is egotistical. She could have called the network after something different than "OWN"...... A simple The Oprah Network would have been more personable name like Oprah's magazine.
Ya right....She and the other O (figure it out) think they OWN us.... no way Jose!!!!!
Around this world we have war, famine, disease, death and destruction everywhere you look. Who really cares about what colors Oprah uses in her new Logo. I like Oprah just fine and I wish her new venture well but I can't imagine the media can't find anything else to coment on. It's pretty, get over it !!
Love the new logo...it makes a bold statement of who and what Oprah is all about....it is the colors of the Chakra system...the red/yellow for the root chakra, green for the heart chakra and violet for the Crown chakra.
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