October 28th, 2010
06:07 PM ET
You may be in luck the next time a celebrity gets involved in a major scandal. On Saturday, a new game will launch on Facebook that lets you earn points every time a star's name hits the headlines.
FanSwarm, created by Ayeah Games, is a "social reality" game similar to fantasy sports, according to the Hollywood Reporter. The team, however, is made of celebrities, and points are earned based on the buzz they are generating in tweets and on blogs.
"You can gain points by betting on Charlie Sheen's and Lindsay Lohan's crazy careers," explains Ayeah founder and CEO Doug Levin.
Gamers can compete on a smaller scale by building teams and leagues, and also earn extra points by playing trivia games and getting new celebrities accepted into the FanSwarm database.
The ultimate goal is to become the king or queen of the entire database, aka, the Swarm.
Levin came up with the idea for FanSwarm when he was searching for a site where he could vent about George Clooney losing out on an Oscar for "Up in the Air."
"The environment is a highly structured way for people to express themselves, and we encourage user-generated content," Levin says. "Leave a comment, get points, play with friends, map out your predictions about celebrities. Our research says people are interested in these ideas."
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