October 27th, 2010
01:30 PM ET
If you want a body like Madonna's, where better to get it than a gym created by the “Material Girl” herself?
The pop star has teamed with the likes of Mark Mastrov, the mastermind behind 24 Hour Fitness, to open fitness centers in 10 locations worldwide, according to a statement. These ultra-luxe gyms will be found in Argentina, Brazil, Russia and throughout Asia and Europe.
"Madonna's world tours have taken us to many of our favorite cities around the world. We are looking forward to opening Hard Candy Fitness with NEV in many of these same places," said Madonna's manager, Guy Oseary.
The first “Hard Candy Fitness Center,” named after her 2008 album, is in the fashionable Bosques de las Lomas area of Mexico City. The celeb plans to make an appearance at its official launch on November 29th.
The buff 52-year-old singer has a vision for what the ideal workout environment should be, and promises to give members a unique experience filled with “fitness, fashion, and entertainment.”
"Hard Candy Fitness will be a reflection of Madonna's point of view and will reflect her input on every detail including music space, light and other design cues. Madonna's touch will be everywhere," Mastrov said.
Hard Candy Fitness Centers are only the latest venture in the pop star’s empire, including movies, a clothing line and children’s books. She is also behind MDG, a sunglasses collection personally designed by the singer in collaboration with Dolce and Gabbana. What’s more? There are rumors of a new tour in the works. What do you think is next for the diva?
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