Rihanna joins Roc Nation, launches company
October 21st, 2010
03:57 PM ET

Rihanna joins Roc Nation, launches company

Five years after he helped launch her career, Jay-Z is helping Rihanna follow in his footsteps by becoming an entertainment mogul.

The Barbados-born beauty has joined Jay-Z's Roc Nation management and is launching Rihanna Entertainment, according to a statement.

Under her new brand, the 22-year-old "Only Girl (in the World)" singer - who was previously managed by Marc Jordan - will produce music as well as films, fashion, books and fragrances.

"I am so excited to take this next step in my career," said Rihanna, who is currently shooting the big-screen adaptation of the popular Hasbro board game "Battleship" and will release her next album, "Loud," on November 16.

As for joining Roc Nation, the singer added that the move "feels natural, they’ve been with me through every step of the way and are my family. I can’t wait to see where this new journey takes us.”

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Filed under: Celebrities • Jay-Z • Music • Rihanna

soundoff (42 Responses)
  1. T-2000

    THE GREAT ONE

    October 25, 2010 at 3:34 am | Report abuse |
  2. Doctor Lyrical

    Congratulations to Rhianna for realizing that owning your own anything is a step in the right direction.

    October 23, 2010 at 9:47 am | Report abuse |
  3. krissy

    u know what i think it is..and people may think im wrong..but i think rihanna and jay see chris gettin back on top and they dont llike it..everyone knows when jay says jump she jumps...i think they wanna ruin chris...jay has a lot of power in the music industry...idk its jus a thought

    October 22, 2010 at 5:16 pm | Report abuse |
  4. T-2000

    That song with Eminem was horrible.

    October 22, 2010 at 2:18 pm | Report abuse |
  5. suzi stars n peace

    maybe jayz beyonce n rihanna all in a love triangle n they like it or maybe rihanna just workin it out n gettin more money n power. Aint nothin wrong with being a strong person. Just saw her live in concert n she looked a little angry but love her voice and she got funky style. I love her collaborations too. Go rihanna - get yours– and do some good in the world 2 cuz lots of people could use ur help!

    October 22, 2010 at 12:30 pm | Report abuse |
  6. Cj

    Wack

    October 22, 2010 at 12:20 pm | Report abuse |
  7. Rara

    Rihannas in a movie and its about battelship? Pathetic. Beyonce better watch her man, cuz hes going to cheat on hear real soon. But i love the way u lie is awesome and rihanna has an amazing voice

    October 22, 2010 at 12:08 pm | Report abuse |
  8. vman

    More power to you!

    October 22, 2010 at 12:08 pm | Report abuse |
  9. God first!

    jay z is a illuminati he just tryna convert his crew to devil worshipn.

    October 22, 2010 at 11:26 am | Report abuse |
  10. big money

    Well well well i love chis brown ive went to all his concerts but he has nothing to do wit rihanna any more lol i love rihanna to but she iz crazy some times because of her lyrics in ha song but reaaly iam proud of her she has came a long way so ppl jus stop hattin get out der life and worry about yours!!!!

    October 22, 2010 at 11:24 am | Report abuse |
  11. if jz really loves beyonce he want cheat on her ppl please keep comments to self and for rihanna do your thing

    Keep it up singers

    October 22, 2010 at 11:07 am | Report abuse |
  12. Randy

    The song" love the way you lie" part 2 is coming on her next album loud! in my opinion "don't try to fix what isn't broke"

    October 22, 2010 at 10:47 am | Report abuse |
  13. kieavehlk

    Yeah..i don't care for her career, i mean more power to her but...battleship the movie? Really?? How is that going work?

    October 22, 2010 at 10:39 am | Report abuse |
  14. imadome

    Beyonce better keep an eye on her man.

    October 22, 2010 at 10:33 am | Report abuse |
  15. kiki

    I think Rihanna is so talented. I love her voice.

    http://thefashioncamp.typepad.com

    October 22, 2010 at 10:20 am | Report abuse |
  16. canalyn

    ....am I the only one that read the phrase "movie version of the game Battleship"? Because frankly that's just not something I see working at all. Rihanna – whether YOU like her or not – IS fairly popular and popular people like to increase their popularity.

    Battleship though? Wanna explain to me how that could possibly make a decent movie???

    October 22, 2010 at 10:06 am | Report abuse |
  17. Ballz

    Hot little b!tch – who cares what she does

    October 22, 2010 at 9:54 am | Report abuse |
  18. Dimples

    The ppl that comment on here r ridiculous!!! What does Chris Brown have 2 do with this article about Rihanna?? Stop hatin & get a life!!!

    October 22, 2010 at 8:48 am | Report abuse |
  19. maki

    i love rihanna! her new song with Eminem is awesome!!!!

    October 22, 2010 at 3:29 am | Report abuse |
  20. Julia

    I love her voice! Her new song with Emenim is awesome! At least she's doing something productive with her life career wise instead of posing for playboy or partying her life away. I say you go Rhianna!

    October 22, 2010 at 3:17 am | Report abuse |
  21. T-2000

    Its not her hair were looking at!

    October 22, 2010 at 12:47 am | Report abuse |
  22. Alextricity

    this is a good move because hova is a big brother to her..he knows whats best for her I mean he pratically molded her from scratch so this will help her continue expanding her empire, her haters and the people doing her wrong and talking bad about her is proof that shes doing something right and will be here for a long time..

    October 21, 2010 at 11:43 pm | Report abuse |
  23. Katy

    Yeah deuces that has been sitting at #1 on rnb charts for 9 WEEKS!! And is on the top 20 hot 100! Yea sure... His career really is deuces...

    October 21, 2010 at 8:43 pm | Report abuse |
    • Alextricity

      yeah after he begged yall to request his song and then cried on national television lol he is pathetic.. and dueces is charting well thanks to tyga and the other dude on the trackk, chris aint dumb he knew he couldnt chart well on his own.. example: crawl... noticed his collaborations are charting higher? so yeah once you cant succeed on your own your career is DUECES.. :)

      October 21, 2010 at 11:40 pm | Report abuse |
    • Dimples

      Katy I def agree with u 100%!!

      October 22, 2010 at 8:52 am | Report abuse |
    • K-Mac

      are you stupid Katy? Kevin McCall wrote, produced, and performed that song 2 and a half years ago. Then he let chris brown taker it and he rapped on the last verse..K MAC saved CB's career. CB is my 3rd fav singer but his career is done.look at his latest album sales.

      October 22, 2010 at 12:41 pm | Report abuse |
  24. jas

    Who cares?have u ever heard her sing live....ouch her style is bad who shaves half their hair off then goes 4 red hair she needs help ever since she had that fd up relationship with whats his name oh yeah his career is deuces

    October 21, 2010 at 6:42 pm | Report abuse |
  25. T-2000

    YEAH!

    October 21, 2010 at 6:35 pm | Report abuse |
  26. CLINTON

    what's original about rihanna is that she likes to put subliminal messages in her music and music videos just like jay-z, they're both devil worshipers, they worship the demon 'rainman' which supposibly protects their money and gives them more, judgement will come rihanna, it will come

    October 21, 2010 at 6:05 pm | Report abuse |
  27. portalpunk

    i believe I'm going to have some cookies! cookies! cookies! cookies! in celebration of the legalization of pot on nov 2 in californiacation.

    October 21, 2010 at 5:15 pm | Report abuse |
  28. Natalie

    Thats just another way to get at jayz man that's sad he still messing around on beyonce with that fugly alien.

    October 21, 2010 at 4:55 pm | Report abuse |
    • Zachary

      Hahaha! You'd have to be ridiculous! Rihanna is a music sensation and a beauty queen... girls are just jealous!

      October 21, 2010 at 10:40 pm | Report abuse |
  29. T-2000

    Question. If you were Jay-Z who would u choose? Beyonce or Rihanna? Me personaly, i'd take both!

    October 21, 2010 at 4:45 pm | Report abuse |
    • MrClean

      Dude, I had them both at the same time, crazy night in vegas during labor day weekend. got pictures and everything. I'll sell the pictures to you, just send me $50K to my bank, then I'll e-mail them to you. BofA acct 485452C aba 845652121

      Because obviously you are that stupid.

      October 21, 2010 at 5:19 pm | Report abuse |
    • @ MrClean

      Idiot.

      October 22, 2010 at 9:20 am | Report abuse |
  30. JC

    Pimp and Ho iNC

    October 21, 2010 at 4:21 pm | Report abuse |
  31. neddir

    Truth....I see how pressed you are....Who go check her Boo.....Rihanna making her paper...Congrats Girl...More power to you..

    October 21, 2010 at 4:20 pm | Report abuse |
  32. TRUTH

    An singer deciding to produce film, fashion, books & fragrances? What an original next step!....NOT....I'll bet she'll be trying to rap on her next album. Please people, can we open our minds just a little bit??

    October 21, 2010 at 4:07 pm | Report abuse |
    • Alextricity

      this is a step most people do and who said she was trying to be original with it? its sad how people are such haters and cant be happy for others, rough life?

      October 21, 2010 at 11:36 pm | Report abuse |

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