October 20th, 2010
04:00 PM ET
AXE, a line of hair and body products for men, has announced they’ll no longer feature rapper T.I. in promotional campaigns.
The decision was reached after a federal judge found the rapper guilty of violating his probation on Friday, ordering him back to prison for 11 months.
Unilever told CNN, "We will no longer feature T.I. in our promotional campaigns."
The company added, “AXE is committed to respecting and upholding the law and promoting a positive image to consumers.”
The company first addressed the issue back in September when T.I. was arrested on suspicion of drug possession. They said they planned to review their relationship with the rapper who they originally partnered with because they were “encouraged that the entertainer was working to become a more positive role model for others.”
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