September 14th, 2010
01:40 PM ET
Well, what a surprise: MTV’s 2010 Video Music Awards was a ratings bonanza on Sunday night, pulling in the largest audience of any telecast on the network since 2002, according to a press release.
That equates to 11.4 million viewers tuning in to watch the program, which will be in MTV’s history books as the third most-watched show of all time for the network. (Of all time!)
It’s possible that many were tuning in to see how that whole Taylor Swift/Kanye West storyline would end; ratings were up 33 percent from the previous year, when West’s actions at the awards ceremony spawned the "Kanye shrug" and a quote that will probably never be erased from the cultural lexicon.
About this blog
Our daily cheat-sheet for breaking celebrity news, Hollywood buzz and your pop-culture obsessions.