July 14th, 2010
04:54 PM ET
Do not mess with Don Draper!
The “Mad Men” Twitter account has become ground zero in the battle to keep the show on the air for AT&T customers.
The following from @MadMen appeared on July 13: "Attention AT&T customers: @ATT is threatening to drop AMC, so you won't see season 4 of Mad Men. Fight back here,” with a link to IWantMyTVChannels.com.
On Wednesday, there was a tweet which read: “Don't believe AT&T. Rainbow has made fair and reasonable offers. Tell @ATT not to drop AMC and keep Mad Men on the air.”
According to the New York Times, AT&T and Rainbow Media, the parent company of AMC, IFC and WEtv, are battling over a possible fee increase.
AT&T’s contract to carry Rainbow’s channels is set to expire, and Rainbow said that a deal can't be reached, AT&T television customers will suffer a black out of their channels.
Here’s hoping the companies can come to terms, perhaps over a smoke and some cocktails.
Update 5:27 p.m.: AT&T reached out to CNN with a statement on the negotiations. The company insists they are "fighting for a fair deal because our customers deserve the programming they want, at a fair price."
The statement went on, "We are making every effort to reach a fair agreement and continue providing these channels to our customers."
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