June 18th, 2010
10:03 AM ET
Betty White has done it again. (Okay, fine - with the help of Valerie Bertinelli, Jane Leeves and Wendie Malick.)
The season premiere of her latest comedy, “Hot in Cleveland,” has set a record for TVLand, pulling in nearly 5 million viewers on its first night, according to TVByTheNumbers.com. The episode was the network’s most-watched and highest-rated show ever.
Thursday was also the highest-rated traffic day for the network’s website, TVLand.com, attracting 276,000 unique visitors, with 117,000 of those visitors coming for “Hot in Cleveland” show pages alone, the network said in a press release.
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