June 15th, 2010
04:45 PM ET
BET has announced that Prince will receive this year's BET Lifetime Achievement Award at the June 27 Awards ceremony, which will mark the 10th anniversary of the BET Awards show.
Known for his unconventional and groundbreaking performances, Prince has been a musical legend for decades, producing 10 platinum albums and three times as many Top 40 singles. BET noted in their announcement that “Prince’s music transcends all generations," and it's a notion that Prince agrees with.
The artist, who recently celebrated his 52nd birthday, told Ebony magazine that “we made music way ahead of its time anyway...It’s as fresh 2day as ever.”
And BET is just as ready as Prince to keep it fresh. “We have a different kind of tribute planned for him as his unique style deserves a unique honor,” said Stephen G. Hill, President of BET Programming, Music and Specials, in the statement.
Prince, Hill said, is a “[g]enre smasher, virtuoso musician, one of the most emotional singers of all time; words are too weak to describe just what he means to our culture.”
He's also a legend that remains out of the spotlight - the artist currently resides in Minneapolis. “It’s healthy, quiet lifestyle," Prince told Ebony. "The fast bachelor life can get 2 u sometimes. We all need 2 recharge r batteries every now and then."
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