May 17th, 2010
09:30 AM ET
It’s not often that big changes happen in the movie trailer community, so you can imagine my surprise and delight when I received an e-mail this week introducing me to “i-Trailer.”
Developed by Mark Woollen and Associates and launched this week, i-Trailer is an interactive trailer viewing platform for those who enjoy watching movie trailers online. By clicking at various places on your screen while the trailer is playing, you launch multiple fact boxes about the film including tidbits on music, wardrobe and costuming choices, shooting locations, themes… the list goes on and on.
In a recent phone conversation with Mark Woollen, I learned that it took his team 6 to 9 months to develop the concept, choose which features they wanted to include and create what they consider to be an easy-to-use model. Woollen says his goal with this new application is to allow audiences to engage with a film’s trailer for more than two minutes and says there are many places for this technology to go in the future, including audience prizes.
The very first i-Trailer is actually for a film I’ve already featured in my Trailer Park segment - “Sex and the City 2” - but revisiting the popular title is hardly a sacrifice considering how much fun people may have trying out i-Trailer. I can’t wait to hear what you think!
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