The man who helped make CBS “America’s Most Watched Network" has died.
The network confirmed to CNN that Ron Scalera, executive vice president and creative director of the CBS Marketing Group, died suddenly on Wednesday in Los Angeles. He was 49.
Scalera was credited with helping to make the network successful through his creation of branding and launch campaigns for many of CBS’ top series, including the "CSI" franchise, "NCIS," "The Big Bang Theory," "The Good Wife" and, most recently, "Undercover Boss."
"It is a day of profound sadness, shock and loss at CBS," said Leslie Moonves, president and chief executive officer of CBS Corporation, in a statement. "We have lost a gifted colleague and a friend whose work graced the air of CBS every day, and whose engaging personality touched our lives.”
“The creativity, energy and passion Ron put into his work will be sorely missed – from his brilliant on-air work and upfront presentations, to new and innovative forms of promotion,” Moonves said. “The level of admiration and respect he has here is exceeded only by the number of close friends who will remember a wonderful person who did everything at full speed, energizing and inspiring those around him.”
Formerly Senior Vice President, On-Air Promotion for FOX Broadcasting Company, Scalera was involved with sales promotion, affiliate promotion, network creative services and all special events, including affiliate meetings and upfront presentations at CBS.
Ron's death comes on the heals of his dad, Ron Scalera, Sr. it has only been 2 years and now both are gone. if you think Ron, Jr. was great you should have known his dad. I think he taught Ron all he knew including being a nice person. Ron, Sr. grew up in Lyndhurst, NJ an Jr. was both and raised in Newark, before moving to Lincoln Park, NJ. Two creative giants have fallen but their memories will live forever in the minds of their friends.
Not sure if its that easy... I seen a bunch of CSI people over around his office and home... might be something more to it.... but ya he had a sense of humor also... may his life be celebrated even in death.
He is the reason I fell in love with the CSI franchise, especially Horatio Caine. My condolscenes go out to his family. So young. Very sad. God Bless Him.
Too bad the good die too soon. He was one of the reasons my family watches CBS about 85% OD the time. Have a good trip Ron!
So young – so sad.
Wow, so young.
Everyone dies "suddenly." The proper statement would be he died unexpectedly
I love him for The Big Bang Theory. That's one of the best shows on television.
That's sad news when your only 49 and been so successful and created a different selection of tv shows that have done well. Im going to be 49 soon and that's pretty scary to die so young.
Golly, he was way too young to Croak.
God Bless Ron. He always had it all...stunning talent, he was a loyal friend to so many, he had a loving wife and beautiful children. We will miss his smiling face.
I love you, Les Moonves!!!!!
We have all lost someone very special. Bless his family and friends.
sorry for your loss.
Ron will always remembered in his reruns in the heavens, in addition to all the money he made.
Very sad to hear, did not know him ; but love the programs he offered the CBS network and the public with entertainment.
Prayers to him and his family left behind. :-(
Ron was an amazing, amazing person. I will never forget that laugh. My heart goes out to him and his family.
i will always rember him in reruns
This stinks! Ron was a man of amazing talent and passion for his family and his work. He will be sadly missed.
Ron was a fantastic guy and a great collegue. He will be missed. He was full of life and energy and put his all into everything he did. God bless his family, especially his wife and children. Rest in peace old friend.
Thanks Mr. Scalera for all you creativity. I am a great fan of CSI, NCIS and (new) Undercover Boss. My prayers go out to you and your family. I know you will be missed. God Bless !!!!
Thank you CBS, for having this wonderful man with your network in such an important position. He really achieved some great things for TV. I have been a huge "CSI" fan for several years. Mr. Scalera will be missed.
I particularly loved "Undercover Boss". It's one of the best reality shows that came to air.
He creativeness has entertained me many evenings. Thank you for all you did, you will be missed! Thoughts and prayers go out to family and friends!
That is sad. He helped make me laugh many nights.
It's very sad. But what killed him at the age of 49?
I DID NOT KNOW HIM PERSONALLY BUT, AN UNTIMELY DEATH OF SOMEONE IN THE PRIME OF THEIR LIVES IS SO SAD, MAY GOD BLESS HIM AND HIS FAMILY
Thats too bad!!
The loss of talented people is always a shame.... Geri
God Bless him and his family. May the heavenly father bless all of you. In Jesus' Name, Amen!
A BIG LOSS TO CBS
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