March 3rd, 2010
03:49 PM ET
Comedic television hosts continue to be at the center of programming battles as Comedy Central, owned by Viacom, Inc., has decided to pull "The Daily Show with John Stewart" and "The Colbert Report" from Hulu.com, according to The Wall Street Journal.
As of March 9, Hulu will lose the rights to the two half-hour shows, but that doesn't mean they're disappearing from the Internet entirely. Full episodes will still be streamed on TheDailyShow.com and ColbertNation.com.
Andy Forssell, Hulu's Senior Vice President of Content and Distribution, characterized the split in a blog post as a parting of ways that may not be permanent, noting that Comedy Central's content had been incredibly beneficial to the free service.
"In the past 21 months, we’ve had very strong results for both Hulu and Comedy Central, in terms of the views and revenue we’ve generated, thanks to a couple of key trends," Forssell wrote. "First, more and more of our viewers have voted with their time by making these shows a regular part of their day. And second, we’ve driven steadily increasing revenue per view as advertisers voted with their budgets to take advantage of innovative ad formats and very strong advertising effectiveness."
Alas, after some back-and-forth with Comedy Central, Hulu will have to say good-bye to those comedic cash cows for now.
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