December 22nd, 2009
05:13 PM ET
Naked Chef Jamie Oliver will receive a $100,000 grant from the TED foundation to be put towards the celebrity foodie’s efforts to battle childhood obesity, it was announced this week.
When he isn’t delighting television audiences with his boyish charm and slightly messy all-natural cooking, Oliver has become quite the advocate for children’s nutrition. Oliver's School Dinners/Feed Me Better campaign already strong-armed the UK government to invest $1 billion to make school lunches more nutritious.
In 2010, a new television series, “Jamie Oliver's Food Revolution USA”, will air on ABC, combining the chef’s desire to affect eating habits with America’s love of food and competitive reality shows.
Oliver will unveil how he plans to spend the grant on February 10 at the TED2010 conference in Long Beach, California.
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