December 9th, 2009
03:06 PM ET
What a surprise! Yet another sports star has cheated, lied and presented himself as a role model, when really it seems he’s just another dude as intoxicated by fame and money as the next mega sports star. And we are simply outraged! But sad truth here is that Tiger’s career will be A-OK. If you think his career is kaput because he may have cheated on his wife, you’re sorely mistaken.
If the adultery claims are true – Tiger is a class-act pig. Daily, more women come forth to claim their spot in what is a veritable harem of ladies who say they’ve have had affairs with him. His wife – the mother of his two children– is no doubt heartbroken, his marriage in the toilet and his fans are disillusioned.
The world’s greatest professional golfer built an empire on his good name, incredible game and hundreds of millions of dollars in sponsorships. He’s hocking watches, energy drinks, video games, cars, condos and more – because, hey! – he’s the good guy we all admire!
Now, the backlash has begun: Tiger action figures have been thrown in the discount bin, Gatorade dropped a line of Tiger-themed energy drinks and media tracker Nielsen reports that not a single Tiger commercial has aired on TV since November 29.
Tiger will pay the price – in his personal life. If his wife has a brain in her head, she’ll leave his butt – and quick. He’ll lose his marriage – he’ll lose his panache as a family man.
But he’s not going to lose his place as the greatest golfer we’ve ever seen.
Tiger is still at the top of his game, professionally. And that’s not going to change any time soon. He’ll keep on playing and he’ll still be a hero to many. Sponsors will have to shift their endorsements from “Tiger the family man” to “Tiger the bad boy sports star”. And they will – because he’ll still be able to sell the goods.
If Alex Rodriguez can overcome a steroids scandal and be hailed hero, Kobe Bryant beat a major sexual harassment scandal and come out on top - hell if Bill Clinton can still carry a career as a highly esteemed humanitarian and diplomat, what with his flair for interns and cigars – then Tiger Woods will be fine. He should take a page from David Letterman’s book – but that’s another story.
I want to be clear: I think Tiger Woods is an arrogant, power-hungry, fame-drunk pig. But he’s still the best golfer in the world.
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