September 10th, 2009
05:48 PM ET
The skinny little models running around Bryant Park are a sure sign that Fashion Week is back in the Big Apple.
Twice a year the fashion world shows its wares in midtown Manhattan. While throngs of people have been arriving at the tents designers use to hold their fashion shows, the big event of the opening day isn't a show, it's something called "Fashion's Night Out". It's Vogue Editor Anna Wintour's big brainstorm to rescue the fashion industry from the people-not-spending-money problem.
"FNO", as the fashionistas are calling it, is a worldwide initiative that has stores around the world holding star-studded events and staying open late in the hopes that shoppers will make the cash registers sing into the night.
In New York, major designers and some celebrities like Kate Hudson, Charlize Theron, Mary-Kate and Ashley Olsen, Hugh Jackman, and Justin Timberlake will be at stores in Manhattan and Queens to support the initiative until the wee hours. And on Wednesday, more than 100 top models dragged themselves out of bed before 9 am– the horror– to show off FNO t-shirts. See, everyone in fashion is doing their part. Regular people can buy these at participating stores and boutiques.
Whether it works or not, we'll know about sales in a couple of days, but the fashion crowd is buzzing that the elusive Anna Wintour is actually heading to a Macy's store in Queens to kick it off– at, gasp, a mall. This, I gotta see. I'm headed out there.
Do you think it will work? Will the fashion kingdom and its reigning emperor /editor seem more real-world relevant with a little help from a big one-night party with real people at real stores?
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