August 3rd, 2009
06:35 PM ET
Is that really Bruce Springsteen on the cover of "AARP: The Magazine?!"
Clad in jeans, a black button-down and wielding his signature Telecaster guitar, The Rock and Roll Hall of Famer looks fit and fierce as he graces the September/October issue of the publication for the American Association of Retired Persons. To the left of his head reads the headline: "The Boss turns 60." Inside the magazine, friends like Bonnie Raitt, bandmate Nils Lofgren and Tim Russert's son, Luke, offer first-person insights about the man, the myth, the legend. There's even a bit written by Jon Landau, Springsteen's longtime manager - which means the cover story probably got The Boss' blessing.
Was it a "senior moment" - or was it just smart marketing? AARP claims it's the "world"s largest circulation magazine," reaching a potential readership of 35 million people. Besides auto insurance ads and articles about surviving prostate cancer, the mag also name checks such over-40 celebs as Olivia Newton-John, Montel Williams and Faith Hill.
Oh, by the way - if you're itching to see Springsteen's October 3rd concert at Giants Stadium in New Jersey, visit www.aarpmagazine.org/entertainment/springsteen_sweepstakes . The winner gets a free pair of tix, plus VIP passes to the E Street Lounge, where the band's friends and families gather before the show. If you're retired, you'll have plenty of time to sign up for the sweepstakes.
About this blog
Our daily cheat-sheet for breaking celebrity news, Hollywood buzz and your pop-culture obsessions.